Hustle & Flowchart: Mastering Business & Enjoying the Journey

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it. Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career. Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube. Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu. You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze Some Topics We Discussed Include: YouTube is the lowest hanging fruit of any ad platform Why CPA is the best relationship to scale with your clients How to run your ads to make YouTube’s AI work for you Feed the Pixel! When it’s time to turn off all targeting for an ad campaign Keeping it simple by keeping it relevant The pitfalls when marrying an ad agency with a video company Discovery or Instream? There’s a right one for your video Making sure your audience know it’s an ad, plus a great experience Every business needs to distill their offer into a 3 step formula Why the first 5 seconds of a video are most critical ADUCATE: The 7 step process to make a perfect video Your ads need proof of concept before high production Contact Tom Breeze: Check out Tom’s agency: Viewability Watch his YouTube Channel Or connect on Twitter References and Links Mentioned: Viewability by Tom Breeze Confessions of an Advertising Man by David Ogilvy Scientific Advertising by Claude Hopkins Made to Stick by Chip Heath and Dan Heath The Pumpkin Plan by Mike Michalowicz Clockwork by Mike Michalowicz John Belcher - YouTube Ad Strategies From Someone Who Worked At Google Dennis Yu - How To Build A Recognizable Brand Using $1 Ads Ready to map out your own ad strategy and see if YouTube is right for you? Check into the Advisory for direction.

Building a work day around when he gets to surf is the only hard and fast rule James Schramko follows in business. Making a comfortable seven figures a year working 25 hours a week is all the proof he needs that he’s doing it right. It wasn’t always so streamlined though. Ten years ago James left his full-time day job by day, full-time night time building his business hustle at night for good. He made the leap into full-time entrepreneurship with the intent of building a better engine. Fast forward to spending the last few years semi-retired, James allows his five core dream team members to run the business for him, and he’s got just the exercise to show you exactly how you can do this for your business too.   In this dual podcast episode which will also be featured on the Superfast Business podcast, listen in on what it takes to have your business run without you in it, how to leverage a podcast as its own targeted traffic funnel and deciding which business models and systems are best for your goals. If you want more actionable advice about stepping away from your business to let it run itself, have a listen to the Mike Michalowicz and previous James Schramko episodes. "You are the vehicle and the operating system for all the results you’re getting. You can change that more easily than any external factor.”- James Schramko Some Topics We Discussed Include: How to stop being the bottleneck in your business as the team leader The art of creating an SOP that doesn’t require you to write it Proof that doing only one task in your business can pay massively How to use time blocking to support your daily non-negotiable activity An exercise every entrepreneur should do involving Post-It notes and a whiteboard Why having no desire to know your porn star name will make Instagram a much more attractive social media choice To redefine your level of success, you must first drop the old conditioning Discover your leverage points to earn $1,000 or more an hour Why your number of downloads on iTunes is a vanity metric that doesn’t matter Reminder...Your number of followers of Instagram doesn’t pay the cashier at the supermarket. Better learn to monetize! Focus on what’s earning real gains for your business and table the rest Here’s how to gain traction on your business traffic. Go broad. Go deep. Repeat. A simple model to sustain momentum in your business without paid traffic How to use a podcast as a funnel entry point List hygiene + hypersegmentation = the two best email marketing strategies ever Why a launch is one of the absolute worst business revenue models A close second...Hosting a podcast run by popular vote with no intention of monetizing it Why any course on traffic is a sure bet to earn you plenty How being an affiliate focused on service earns you more in the long haul Without a doubt, James says this is the best medium to build authority Contact James Schramko: Connect with James on his website Follow James on Instagram Chat with James on LinkedIn References and Links Mentioned: Traffic cheat sheet at Evergreenprofits.com/superfast Work Less Make More by James Schramko Clockwork by Mike Michalowicz 80/20 Sales & Marketing by Perry Marshall Mike Michalowicz - The Clockwork System To Create A Business That Runs Without You James Schramko - How To Work Less And Make More By Optimizing Your “EHR” Learn your systems, learn your traffic, make more dough in less time. It’s all inside the Advisory.

Raking leaves and shoveling snow were the first on roads Steve Olsher took into entrepreneurial bliss when he was a young kid growing up in Chicago. Since then, he’s launched four multi-million dollar businesses. And he did it all following the process of reinventing himself time and time again. While the on-ramp for his next big idea wasn’t always easy to take, Steve’s desire for leading a lifestyle he defined was the one thing that kept him in the game of taking the risks to grow.   In this episode, listen in as Steve reveals his powerful yet simple way to earn north of 7 figures a year, how to earn $1,000 almost every time you appear as a guest on a podcast, and understanding why podcasts are the medium of choice to finding the most targeted traffic. If effective podcasting is the next link in your entrepreneurial chain, be sure to check out what Tom Schwab and Jonathan Rivera have to say about the process.    "We have the number of downloads I need to support the lifestyle that I want.”- Steve Olsher Some Topics We Discussed Include: Proof that you can make 7 figures a year talking about an hour a day without being a celebrity The secret to maximizing earnings from your email list A three-step sales funnel that earns $1,000/podcast appearance How a podcast is like an infomercial What not to forget when you’re a guest on a podcast (hint, hint...you wouldn’t forget it in an infomercial) How podcast downloads are the same as a 100% email click-through rate The best way to find great guests for your podcast Attend this event to find top podcasts that you can appear on as a guest Why a host’s podcast audience is the most targeted organic buying traffic out there No matter how specific your niche, if you build it, listeners will find you How the Two Comma Club is the new black and why cresting 8 figures a year will take a complete breakdown (of sorts) Three keys to a highly effective lead magnet How to take one scary business investment of $7,500 and turn it into $4.25 million in less than 10 years    Contact Steve Olsher: Find Steve on his website Grab a free digital copy of Steve’s book What Is Your What Listen to the Reinvention Radio podcast Catch the Beyond 8 Figures podcast Follow Steve on Facebook Watch Steve on YouTube References and Links Mentioned: Free download of What Is Your What by Steve Olsher Clickfunnels Guerilla Marketing by Jay Conrad Levinson Tom Schwab - How To Get Yourself Featured On High-Quality Podcasts Johnathan Rivera - How To Treat A Podcast Like A Direct Response Marketer If you’re ready to learn the systems and processes you need to grow a podcast or your branding, get the how-to inside the Advisory.

From stealing time due to her efficiency at a J-O-B to a multi-million dollar online teaching business six years later, Caitlin Pyle proves hands down that other people’s problems can become a business opportunity. It all starts with honing the right skills. After Caitlin unexpectedly lost her job as a court reporter proofreader, she jumped into expanding the freelance work she dabbled in while working her regular job. Within a year or so she was making about $40,000/year and feeling pretty good. Taking a 6-month leap into starting a blog she created an eBook with a live training component to teach others how to work from home as a proofreader. The feedback from this very small group of beta students helped her “go big” and launch a full-fledged eCourse a few short months later which grossed over $100,000 within the first 90 days. From then on, she was hooked on being an entrepreneur. Listen in as Caitlin shares her top secrets about how she made the quantum leaps forward in her business, money as a limitless resource, the role of generosity in your core business values, and using cannabis as a life-changing tool. If getting ahead in business is a strategy that speaks to you, look up this Christy Whitman episode on abundance and this Matt & Joe episode about giving away all your best stuff. “I’m playing the long game. I’m not just trying to save my money and keep as much of it as I can, I’m giving away as much as I can because it’s  always going to come back to me.”- Caitlin Pyle Some Topics We Discussed Include: What do buses, ducks and staircases all have in common? How to shift out of scarcity mindset and define money as a limitless resource The truth behind the statement that “problem” is a synonym for “opportunity” Effectively use generosity to become a top affiliate for any offer you promote A trick to talk yourself into taking a risk to propel your business forward Why time is a far more limited resource than money Reminiscing on early growth hacking techniques to launch an online business An ingenious way to “fire” your clients but keep them and your new students happy in the process A creative way to launch a new revenue stream without ever creating a new product yourself Even if things aren’t broke, sometimes fixing it will uplevel your online efforts How Joe equates the “crutch” of cannabis use to drinking water The best place to order therapeutic cannabis products Contact Caitlin Pyle: Visit Caitlin's affiliate promotions website Follow Caitlin on Facebook Sign up for Caitlin’s words of email advice References and Links Mentioned: ClickFunnels theCBDistillery.com Jeff Goins Tribe Writers program The Trick To Money Is Having Some by Stuart Wilde The Big Leap by Gay Hendricks Start With Why by Simon Sinek Expert Secrets by Russell Brunson Christy Whitman - How To Keep Your Brain Focused On Abundance Matt Wolfe & Joe Fier - Give Your Best Ideas Away For Free Could your mindset about how to grow and scale your business use a little shifting? Check out how the Advisory can help you get your “shift” together.

Where do high achieving business owners go to connect, learn and grow? With September Dohrmann at the helm, top performing entrepreneurs elect to gather at the CEO Space events she orchestrates. Interestingly enough, September does the week-long event orchestrating with a small team and a large side of business systems and checklists, even when it comes down to volunteers lending a hand. With her background in flipping real estate and running a salon, September was no stranger to clear communication and building systems that worked. So when the opportunity presented itself for her to become a coach with CEO Space 12 years ago after speaking to the owner, she jumped at the chance to be part of something bigger and give back. Listen in as September shares the nuts and bolts of growing a business using networking events, what it means to be a successful leader and how to properly systemize your business so it can run efficiently and effectively. If this episode has you itching for more organization and growth in your business life, be sure to check out what Samantha Riley and  Paul Lemberg have to add to the discussion. "If you want to be a master of anything, you stick to the basics.”- September Dohrmann Some Topics We Discussed Include: What simplicity can teach you about your business The true role of a good leader...And it doesn’t involve micromanagement An inventory of the best (and simplest) tools to run a lean and efficient business What does culture have to do with your business, and how to define yours Ideal qualities of a great candidate to attend CEO Space events Masterful advice on how to approach investors for your business Why money lost on a business decision can be your best investment A simple test to determine if your business systems are too complex Guess who throws out an invitation to stay for 3 hours to talk about systems Now guess who promises not to pick September’s brain gently A simple exercise with Post-Its and your team can uplevel your processes What a business investor doesn’t need to know about you    Contact September Dohrmann: Find CEO Space on their website Follow CEO Space on Facebook References and Links Mentioned: Steal Like An Artist by Austin Kleon How To Win Friends And Influence People by Dale Carnegie Leaders Eat Last by Simon Sinek Sales Management, Simplified by Mike Weinberg The Compound Effect by Darren Hardy Start With Why by Simon Sinek Asana Samantha Riley - A 9 Point Process To Take A Business To A Million And Beyond Paul Lemberg - How To 10X Your Company’s Growth Learn some of the systems we use in our day to day operations that can help you grow your business smarter inside  the Advisory.

Today, Matt and Joe cross the milestone of producing 100 episodes for the Hustle & Flowchart show. In this episode, they reminisce about the past 100 episodes, their favorite moments, the audiences favorite moments, what they’ve learned along the way, how they’ve grown the show, and even talk about what’s coming next for the business to make an even bigger impact on even more people.

When unveiling a new healing method to the public, it generally takes 17 years or more to be accepted by the mainstream. The fact that Dr. Steve Ruden and his brother Ronald have organically grown the practice of havening in 22 countries in eight languages in three years is nothing short of incredible. Flashback to 2004 when Dr. Ruden’s brother discovered the practice of TFT while in residency. He used it to cure a phobia of a staff member and was so inspired, he spent the next couple of hours working through perceived “traumas” or blocks of everyone on staff. For the next five years, the brothers worked on the neuroscience behind why a method such as TFT worked and developed havening, the method as it is known today. Havening is an alternative healing method to reframe the brain’s recollection of a traumatic or red flag event so that it can no longer negatively affect the behavior, health or emotional state of the patient when they are triggered by a current event that subconsciously recalls said trauma.     In today’s episode, we team up with Marx Acosta Rubio to discover what the havening practice is, how to shift out of limiting beliefs and into desired behaviors, and why this particular method of healing the brain works from a scientific perspective.    If this episode has you into ways you can shift your own mindset, be sure to check into Marx Acosta-Rubio’s episode on framing your mindset for success as well as David Allen’s episode about prioritizing the importance of what you choose to do on the daily. "People need to come to believe that change is possible. You can actually change the circumstances if you so desire to.”- Dr. Steven Ruden Some Topics We Discussed Include: How does someone practice self-havening? The scientific explanation behind why so many people are stuck in their limiting beliefs and how they can remove the roadblocks quickly How havening works to change not only how people perceive things but how the body responds to things The importance of the interconnectedness of the cortex, amygdala, neurons and glial cells to mapping new behaviors Who pitches underhand lob and who throws the grenades? Marx says he was sparring, not fighting when havening saved the day Why does havening supercharge affirmations? In order for change to occur, one first has to believe this How to practice self-havening at the start of your day and foster greater resilience The two layers surrounding your values that are important for awareness and change How to use words to create the lense of your perception that you desire The differences between havening and EFT People who are best served with a havening session or a self-havening practice The seven havening subsets practitioners use to treat traumatic blocks Definition of a red flag event and why it is such a powerful behavior modifier Yet another reason why calcium is important for a healthy body How havening can improve a company culture Contact Dr. Steve Ruden: Visit the website at  havening.org Watch Tam Johnston on YouTube demonstrate havening Send Dr. Steve an email at info@havening.com to report on your self-havening progress References and Links Mentioned: The Past Is Always Present by Ronald Ruden Marx Acosta-Rubio  - How To Achieve Massive Success In Whatever You Do David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress If a success mindset is something you struggle to foster, learn how we can help. Learn more about the Advisory here.

If Mike Michalowicz could show you the way out of the “hustle” and promised that in the process he could help you end your entrepreneurial poverty, would you step outside your comfort zone long enough to listen? Naturally, if you haven’t read one of this best selling author’s many entertaining and educational books on how to do just that, you’d ask why you’d listen to Mike in the first place. By the time he was 35, he’d founded and sold two multi-million dollar businesses, turned angel investor, lost all his profits, and has since launched a third million dollar business, so he’s got the CV to back up his advice.   Listen in as Mike teaches us all about the queen bee role, the 4 D’s, and how to take a four week vacation from your business. If this episode shook loose some action steps that need tending to, follow up with Tim Francis on hiring the right key players and Paul Lemberg on setting business goals. "I think people are thinking we’ve got to work harder and harder and that is a fallacy. We need to think smarter and smarter. That’s the goal.”- Mike Michalowicz Some Topics We Discussed Include: Quit fighting, you both get credit for introducing Mike to each other guys… Who started that signature white suit first? Colonel Sanders, Dr. John Hammond or Michael Gerber? Matt describes Clockwork as the actionable E-Myth That story about Frank the mentor and the rusty lawn chair though What is a brand promise and how does it relate to a QBR (Queen Bee Role) This is not the QBR of the San Diego Padres What is the cram and scramble and why it’s the frenemy of small business owners How to flip the script on ego and guilt, the two killers of business self-sufficiency Not to be confused with the work-ation, for longer stints away from the “office” desk Seriously, if someone sculpted a naked guy and it’s one of the most recognizable pieces in art history, as a business owner, doing this is vital The 4 D’s of business ownership and how to use them to take four week vacations An effective strategy to make the leap into “spending” on your first (or next) employee The subtle difference between deciding and delegating and why you need to master the second as quickly as possible Why supporting an employee’s bad decision is a good practice Contact Mike Michalowicz: MikeMikalowicz.com Follow Mike on Facebook Watch Mike teach on YouTube References and Links Mentioned: Clockwork by Mike Michalowicz Profit First by Mike Michalowicz The Pumpkin Plan by Mike Michalowicz Traction by Gino Wickman Scaling Up by Vern Harnish E-Myth by Michael Gerber Start With Why by Simon Sinek Girl, Wash Your Face by Rachel Hollis Thrivecart Tim Francis - A Masterclass On Finding And Hiring The Right People Paul Lemberg - How To 10X Your Company’s Growth Ready to decide less and delegate more? Check out how you can when you check into  the Advisory.

What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest?  Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice. Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you. Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now. If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen. While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too.    “If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.”- Brad Costanzo Some Topics We Discussed Include: Shritless and pantless guys? Is this a strip club or a podcast? Why podcasting shouldn’t be your business model, but how it also can help you build a fantastic business Access versus influence, and why having both in your entrepreneurial toolbelt is required Bodies buried? Are you sure buying is easier than building a business Brad? Using a content framework to clarify your message and build your know, like and trust factor Joe’s quick way to personalize the sales experience for your customer that converts like crazy How using Curt Maly’s Hot 7 technique has gotten Matt over 150,000 reach in 30 days on a $1/day Facebook ad budget We’ll say it once again…#pinkmic This was unanimously voted the best part of the GTD system Is Apple using alien technology to make facial recognition work? How AirPods help you bond better with your dog This is the next best thing to invest your focus in if you ask Joe GoPros, Mission Beach and a tale of two podcasts Proof that brand ads beat the crap out of direct response ads while you’re building a business Outta Sync, is there a new “boy” band in the works? Cool tools and gadgets we use check-in Which of these three guys is looking for a sugar daddy? Find out who’s the poop emoji and who’s the unicorn head in video chats Contact Brad Costanzo: Visit Brad’s website Bacon Wrapped Business Follow Brad on Facebook Email Brad at askbrad@baconwrappedbusiness.com References and Links Mentioned: 80/20 Sales and Marketing by Perry Marshall Building A Story Brand by Donald Miller Getting Things Done by David Allen Making Websites Win by Karl Blanks Clockwork by Mike Michalowicz 12 Rules for Life by Jordan Peterson The Third Door by Alex Banayan Living With a Seal by Jesse Itzler Kartra-create and track an entire user’s experience through product purchase Designrr-create digital lead magnets, eBooks and get AI transcription Thrivecart-optimized cart software for digital and physical products ConvertBox -create user experience based email opt-ins Trint-transcription tool Otter.ai-transcription tool Twillio-texting tool Mevo-live stream camera and app with easy  post production edit style capacity Bomb Bomb app for thank you videos Omnifocus-list and productivity software Wunderlist-list software Todoist-list software Evernote-cloud based digital file keeper David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress Paul Clifford - A Tool That Uses AI and Machine Learning To Help Create Traffic And Leads Ready to learn the step by step strategies we use to expand our brand? Find out how we do it in the Advisory

Round two with this SaaS creator was in order now that Paul Clifford and his team just released a major time and money saving option to his already highly successful Designrr software. And they call it AI. Paul made the decision to tap into existing AI frameworks in place with companies like Google and Amazon in order to use the technology to help content marketers recycle content more quickly using transcription. An unexpected benefit were some larger corporations choosing to use the software to create training manuals and first time online course creators jumping onboard to develop their lessons. Other topics the guys took on include the battle of coffee over tea, how to create a good lead magnet and using Amazon as both a source of traffic and as a tool to create good eBook titles. If you just can’t get enough of Paul and the guys (no, not The Beatles), be sure to check out the Round 1 episode as well as Matt’s post on the many creative ways to use Designrr to grow a list and make more sales. "It comes down to an old thing called modalitites...People consume content in different ways.”- Paul Clifford Some Topics We Discussed Include: Paul compares tea time in the UK to this green California pleasure What is content recycling and why it’s more important today than it ever was before Joe’s interesting new twist on the bulletproof coffee recipe, such a “chef” A new EGP book on the horizon using Designrr-Traffic Secrets Revealed Vol 1 anyone? How Matt believes being a book author can collide with being a survivalist Lessons on writing a great title for your next eBook from Paul and Amazon Best and highest uses for the newly unveiled Desginrr AI Purple Shark, Mr. Nice Guy...hmmm, seems like there’s a couple of team member nicknames missing What is a flipbook and why are they preferred to a standard eBook for today’s digital marketers? Why using Designrr will improve your SEO rankings if you choose to use this feature for podcast blog posts Patty sure gets called out a ton on this episode. Maybe it’s a good time to opt-in to see what you get Future features in the works to take the fear out of video once and for all How to turn a free optin email campaign into a tripwire using the power of Designrr plus FOMO Transcript coming soon Contact Paul Clifford: Designrr.io Follow Designrr on Facebook Subscribe to the Designrr YouTube channel References and Links Mentioned: Designrr Slideshare Speaker Deck Tools of Titans by Tim Ferriss Profit First by Mike Michalowicz Paul Clifford - Using Automation To Repurpose Content Matt’s blog post - How We Use Designrr To Grow A List, Build SEO, And Drive Sales Combine Designrr’s new AI power with our killer traffic strategies and skyrocket your earnings. Learn how over at  the Advisory.