Hustle & Flowchart: Mastering Business & Enjoying the Journey

When his real estate business tanked in 2007, Travis Houston had to move back to his mom’s house in dreary Oregon. Then he spent six months readying to launch his first online product, which ended up a total failure. But he also learned exactly what content he needed to make his next launch a success. Travis has refined his methods over the years and distilled them into simple, actionable steps to make content that sends products soaring. He has helped launch many profitable health and nutrition businesses and put three of his clients’ books on the New York Times Bestseller List. Listen in as Travis Houston lets Matt and Joe in on his foolproof formulas to make your launch A.W.E.S.O.M.E., the best metrics to analyze your data, and the new tools he uses to get ahead of the competition. When you’re done, check out our interviews with Curt Maly and Chris Mercer to learn about more tools and strategies that will simplify your business. “It’s not only about math… We are entrepreneurs because we have really good business intuition. If I combine the math with my business intuition, that’s when the magic happens.”- Travis Houston Some Topics We Discussed Include: The 1:3:15 system that makes successful launches simple A quick funnel to jumpstart your launch How to make the right “lures” for your audience The essential personality types to keep in mind when copywriting What to do with your best, unique content A system to craft 45 perfect ads for your product The YouTube ranking tool that will outstrip your competition What metrics you need to keep your eye on 7 steps to launch your product into the stratosphere How to use The Telepathy Triangle to make great content 5 columns you need to find the right keywords The amazing secret that gets your content seen on Medium (We had to pry this one out of Travis!) A quarterly planning method that gets more done in 90 days than most companies will do all year Contact Travis Houston: Make Marketing A.W.E.S.O.M.E. Podcast Quarterly Scorecard Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Click Bank Airtable Adskills Measurement Marketing Google’s Data Studio vidIQ TubeBuddy Think and Grow Rich by Napoleon Hill Grow Rich With Peace of Mind by Napoleon Hill Breakthrough Advertising by Eugene M. Schwartz The Advertising Solution by Craig Simpson Scaling Up by Verne Harnish Done For You Marketing Help For $50 Per Month – Moe Abbas Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer

After building one of the biggest renovation businesses in Canada, Moe Abbas was still in his twenties and wondering what to do next. He had always thought traditional education was, at best, a dubious deal. Plus, his favorite part about his job had been training interns into full-time employees. Two years ago Moe co-founded GenM, which is already changing both the way students find jobs and businesses get the talent they need. Not only offering a new, affordable path to gaining expertise but a business that is reviving the old concept of apprenticeship for the digital age. Listen in as Moe Abbas shares with the guys how invaluable apprentices can be for small businesses, why you always speak directly to every client, and the fast-approaching future of education. When you’re done, check out our talks with Mike Matuz and Roland Frasier to find more opportunities for your business. "We started on this mission to build a free education system that’s accessible to anyone and leads to jobs, that was the birth of GenM.” - Moe Abbas Some Topics We Discussed Include: The well-kept secret that small businesses are finally catching onto How to become an expert about anything for free The best way to hire and train students What a student needs to actually get a job How to build a “beachhead” in one niche that leads to limitless growth Why scalable solutions are killing young businesses The #1 skill you need for a successful apprenticeship How to streamline your onboard process to eliminate churn What makes for a great date (it’s also what you want in a hire!) Tips on how to grow your business with referrals The 3 categories that reveal your business’s true challenges Contact Moe Abbas: GenM Connect with Moe on Twitter And on Instagram References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Sharetribe The Joe Rogan Experience The Tim Ferriss Show Who Gets What ― and Why by Alvin Roth Platform Revolution by Geoffrey G. Parker A Guide To Marketplaces by Boris Wertz Crossing the Chasm by Geoffrey A. Moore Shoe Dog by Phil Knight Measure What Matters by John Doerr Work Rules! by Laszlo Bock Building a StoryBrand by Donald Miller Contagious by Jonah Berger Made In America by Sam Walton The Everything Store by Brad Stone A Step-By-Step System to Decide Which Opportunities To Pursue – Roland Frasier How To Find Antiquated Industries And Disrupt Them – Mike Matuz

The first successful business Justin Malik and Lee Rankinen started was reskinning pinball games for the iPhone, back in the old Wild West of the app world. Eventually, Apple moseyed over and kicked them out for being too spammy. They had lost their business, but they still had their idea. Lee and Justin turned to their love of optimal and minimalist living and asked their favorite writers for permission to make a daily, highly polished podcast from their work. That podcast was such a hit they started 4 more. Now The Optimal Living Daily podcast network is often ranked #1 on iTunes for health, with over 77 million downloads and counting. Listen in as Lee Rankinen and Justin Malik compare notes with Matt and Joe about how to monetize your podcast, overcome your anxieties to get on stage, and their many tips and tricks to automate your content production. After you’re done, check out our talks with Nick Loper and Tim Francis to learn more about automating your business to free up your life. “If the content is really good I don’t care who wrote it. If someone has a blog with 1 follower but their content is gold, I would much rather have that.” - Lee Rankinen Some Topics We Discussed Include: Why curated content is key for any podcast to succeed What kind of “reskinned” content you can’t use anymore How a minimalist lifestyle will get you to your life’s goals An essential trick to make editing audio a breeze The best way to find gaps in the market for your business Why using others content is actually hard work (and how to, eventually, make it easy!) How to comb hundreds of websites for content and not lose your mind The best sources to find fresh content for your podcast Monetizing your podcast with advertising vs sponsorship How to use your episode titles to organically improve your ranking Why the best testimonials are often outside your niche Contact Justin Malik & Lee Rankinen: Optimal Living Daily Podcasts Connect on Twitter And on Facebook The Sweater Guys On Craig Ferguson References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo AdvertiseCast Podcast Movement Gaps.com Becoming Minimalist My Wife Quit Her Job The Minimalists Podcast How to Win Friends & Influence People by Dale Carnegie (Audiobook) Your Life Is Your Message by Eknath Easwaran Side-Hustles To Make Money In Your Spare Time – Nick Loper A Masterclass On Finding And Hiring The Right People – Tim Francis

A thriving law firm and a 90+ unit rental business were keeping Dana Robinson busy day and night, but he had started those businesses so his life wouldn’t feel like a hamster wheel! In exasperation, he suggested to his wife they sell everything and move to Bali. She had already been seriously thinking the same thing, so they did. To Dana’s surprise, his law partners wanted to keep the business going in his absence. On a tropical beach, working only a few hours a week, he was ending up with more even money in his pocket than before. That’s when he realized you can get off the wheel and find the work/life balance you’re craving. You just have to opt out. On this episode, the guys get practical (and legal) advice from Dana Robinson about how to keep your internet business above board, getting rid of the tasks and guilt that’s cramping your work, and why long vacations make your business more efficient. After this episode, get more advice about how to find lifestyle freedom with James Schramko and David Allen. "No one needs this story of the $40,000,000 exit… It creates false expectations and false hopes. It means everyone is trying to win this lottery and I just don’t buy it.” - Dana Robinson Some Topics We Discussed Include: How to keep your internet business out of legal trouble A no-hassle way to keep your old web business ranking in Google Getting 4 rental units to earn more than 100+ How to pick the country you’re going to run away to What you need to give your team so you can step back The best method to delegate email (or die by a thousand cuts!) Why a month away from your business will actually make it more efficient A daily practice that will get you through the crucible of building your business How to keep your business legally above board without breaking the bank A crash course in what pictures are legal to use on your site The essential criteria for picking rental real estate Contact Dana Robinson: Opt Out Life Opt Out Podcast Connect on Facebook Or Instagram References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo The 4-Hour Workweek by Timothy Ferriss The One Minute Manager by Ken Blanchard How to Run Away From Home by Adam Dailey The Road Less Traveled by M. Scott Peck Rich Dad Poor Dad by Robert T. Kiyosaki The Millionaire Next Door by Thomas J. Stanley Richest Man In Babylon by George S Clason Think and Grow Rich by Napoleon Hill How to Win Friends & Influence People by Dale Carnegie The E-Myth Revisited by Michael E. Gerber The Subtle Art of Not Giving a F*ck by Mark Manson How To Build Highly Leveraged Businesses And Create Lifestyle Freedom – James Schramko How A Simple New Habit Will Change Your Life And Reduce Your Stress – David Allen

Twelve years ago, Ralph Burns was working an admittedly slimy corporate job. He had a great salary, but he was absolutely miserable. As a side gig, he started blogging about sales management to see if he make a better career happen. When a scandal broke at work, Ralph got pinned as the fall guy. He was out of a job and had to make his side gig bring in some real money. He decided to try advertising a client on Facebook. An hour later, traffic was pouring in and he knew he’d found the career he was looking for. Now Ralph is the CEO of Tier 11, an agency that specializes in Facebook and Instagram advertising. He manages a portfolio with an annual spend in excess of $50 million. Oh, he also happens to be the co-host of the wildly successful Perpetual Traffic Podcast too. Listen in as Matt and Joe pick Ralph Burns’s brain about ad strategies for Facebook and Instagram, what Facebook is working on to make targeting super easy, and why chatbot advertising is getting unbelievable response rates. When you’re done, check out our talks with Dennis Yu and Curt Maly to round out your Facebook ad knowledge. Never try to sell something that you have no idea if the market actually wants it.” - Ralph Burns Some Topics We Discussed Include: The best targets for upsales that will instantly upscale your business Why you should always devote money and time to cold traffic How to screen your clients and know if they’re viable 3 tips to keep your Facebook ads engaging Why a starting a business on Amazon could keep it from being viable elsewhere How to know a killer offer when you see one Where to get the intelligence you need for your biggest campaigns Facebook’s new feature that’s going to revolutionize e-commerce The ad platform is reaching customers across the board right now (it’s not Facebook, exactly) What kind of ads to run for a physical product vs. an information product How to use ManyChat to get unbelievable response rates Contact Ralph Burns: Perpetual Traffic Podcast Tier 11 Work with Ralph And connect with him on Facebook References and Links Mentioned: GenM Facebook Creative Shop ManyChat Molly Pittman on Facebook The 4-hour Workweek by Timothy Ferriss How To Build A Recognizable Brand Using $1 Ads – Dennis Yu Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Sure, it had been well over fifteen years since Steven Sashen had practiced sprinting, but he wanted to give the sport another try. Within weeks his legs were so sore he was going to give up. A friend told him to give it another go, this time without his shoes. Steven’s pain disappeared as soon as he started running barefoot. He felt sure there must be other people suffering as he had. A day of research and building a simple website was all the proof he needed that minimalist shoes were much more than a viable business. Xero Shoes, the company Steven co-founded with his wife, Lena Phoenix, has gone on to create a revolution in athletic footwear that has left every major shoe company scrambling to catch up. And Steven knew from the start what his idea was worth, so much so that when he appeared on Shark Tank, he confidently turned down a $400,000 offer from Kevin O'Leary. Listen up as Steven Sashen lets Matt and Joe in on what it’s really like on the set of Shark Tank, how to know if you’re wearing the wrong shoes, and why you have to have the courage to analyze the data in order to know the real value of your business. When you’re done listening, you can learn more about how to analyze data from our talks with Chris Mercer and Scott Desgrosseilliers. “The extent to which they don’t think I’m a threat... is directly correlated to the size of the gaping hole in the market we can fill before anyone pays attention.” - Steven Sashen Some Topics We Discussed Include: What professional actors know about lead gen The best room in the house to put your Oscar Award One way to become a top sprinter, even if you’re pushing fifty Surreal stories from behind the scenes of Shark Tank What you learn about yourself when you’re a T.V. contestant Why fifty-year-old shoes are better than most new ones How to move your brand into the mainstream Which shoe brands are actually doing minimalism right What your body is trying to tell you about your footwear The ways influencer marketing can ruin your marketing strategy A quick, easy technique with video to make high ranking pages How discounts could be the thing killing your revenue Contact STEVEN SASHEN: Xero Shoes Connect on Facebook Or Twitter References and Links Mentioned: Shark Tank Vivo Barefoot inov-8 Shoes Stumbling On Happiness by Daniel Gilbert Fooled By Randomness by Nassim Nicholas Taleb Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Earn $1,000 Every Time You’re Featured Somewhere – Steve Olsher You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer How To Figure Out Your Most Effective Marketing Channels – Scott Desgrosseilliers

After years in corporate jobs, both Flori Pyke & Anna Jonak were realizing their workweeks didn’t leave much room for raising kids. They decided to take the leap of starting their own business, though hadn’t even met each other yet, not until a mutual client pushed them into a meeting. Less than a month later, Anna & Flori already had six students signed for a life coaching program they hadn’t even finished writing yet. Fast forward three years and their business has grown beyond what they imagined possible – especially considering they have six (make that seven!) little ones between them. The best part? They have a 3-day work week that leaves plenty of time for family. Listen in as Matt & Joe hear from Flori Pyke & Anna Jonak about how every mum and/or dad can start their own business while home with kids, what you need to discover to overcome fear and mental blocks, and the many ways business owners can increase productivity by actually reducing their workload. After you’re done, check out our talks with James Schramko and Corona Brady to learn more strategies to find freedom in work and life. When shit hits the fan for one of us the other one steps up… that’s really been a weapon of us in being able to build such a successful business.” - Flori Pyke Some Topics We Discussed Include: How every mum can start and grow a business from home What you need to focus on when starting a business (hint: it isn’t marketing) A counter-intuitive use of surveys that will save you from loads of research What to do when you realize a corporate job isn’t working for your life The vital resource most businesses forget they need to invest in How to give yourself a 3-day work week with one change in mindset The best way for businesses to plan their strategy for the year How to build a team that only lets you do your highest value work Where you should be hunting for the richest niches Working from home can get lonely, but there’s a way to fix that! Contact Glori Pyke & Anna Jonak: Business School For Mums Free Tools And Resources Connect with Flori & Anna on Facebook And on Instagram References and Links Mentioned: Slack DISC Assessment Perpetual Traffic Podcast Awaken The Giant Within by Tony Robbins A Masterclass On Finding And Hiring The Right People – Tim Francis How To Build Highly Leveraged Businesses And Create Lifestyle Freedom – James Schramko Daily Habits To Manage Overwhelm And Stress In Your Life – Corona Brady

Just eight months into his first job as a mechanical engineer, Joel Erway realized he was not doing the kind of analytical work he was born to do. He quit being an engineer and moved into sales, taking a job that was 100% commission. For three years Joel puttered along, doing the same old lunch and learn sessions. Both he and his clients were yawning through the meetings. There just had to be a better way. He read everything there was on how to do a presentation, then rewrote the script. Immediately, Joel’s presentations were raking in millions of dollars in business. It wasn’t long before he jumped right into online entrepreneurship. Now, after years analyzing what makes webinars tick, he is here to share how to make a great presentation and what the future of webinars is going to look like. Get ready to take notes as Joel Erway gives the guys his tactics to make a webinar that has an impact, gets your audience to stick to the end, and convert. When you’re done listening check out our episodes with Mike Filsaime and Casey Zeman for more lessons on how to give a perfect presentation. "You have to be able to make the greatest offer in the world. That takes a lot of study and a lot of time, but people think it’s super easy.” - Joel Erway Some Topics We Discussed Include: How to present yourself to a cold audience The powerful, counter-intuitive approach of leading blind Where webinars work in a funnel and where they don’t How niche you should be targeting your webinars What the right amount of facts can do for your presentation How and when to create the best opportunity to make conversions The thing you need before you can make a webinar The niche where webinars are actually ineffective Why jargon could be hurting your presentation The right follow-ups to Facebook ads Why video sales letters are totally different than webinars What to do if you’re getting stuck writing your webinar script Contact Joel Erway: The Webinar Vault The Webinar Agency Experts Unleashed Podcast Sold With Webinars Podcast Connect with Joel on Facebook References and Links Mentioned: Click Funnels Kartra Convertri Everwebinar Zoom GoToWebinar Brian Page’s BNB Formula Travis Sago The Ultimate Sales Letter by Dan Kennedy No B.S. Guide to Brand-Building by Direct Response by Dan Kennedy Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Load Up Webinars AND How To Build A Software Business – Mike Filsaime The Rookies Guide To Webinars – Casey Zeman

In 2006, after nine years in corporate sales, Wes Schaeffer started his first company. He had five kids to feed, plus another on the way, so he knew couldn’t dabble. He had to commit. He started cold calling companies, offering to train their sales teams. His business was starting to grow, but Wes wanted to know how to really improve. He made his first website and taught himself SEO and copywriting. He embraced social media, video, podcasting, you name it. Suddenly, he was the one getting the cold calls. Now Wes is also known as The Sales Whisperer. While speaking to companies about how to plan their finances and set their sales goals, he also helps thousands of entrepreneurs learn how to automate their marketing and sales. On this episode Wes Schaeffer tells the guys his 5 step process for sales teams to get lasting results, the right way to do cold calling, and why businesses need to embrace complexity. When you’re done listening, go get some more sales advice from Kevin Rogers and Alan McKenna "Magnets attract to the same degree they repel… So are you willing to repel as well? Most people are not.”- Wes Schaeffer Some Topics We Discussed Include: How to grow sales without growing staff Why selling is actually a science and what you need to learn The kind of customers that only outbound marketing is ever going to reach How to know a lesson has really sunk in with your audience Is it better to double your costs, but lose half your clients? Why funnel hacks will never get lasting results The way to find out if a hire might be your next top salesperson How to balance your sales team between Meat Eaters and Farmers What a business needs to let sales rock and roll The best KPIs to follow when cold calling Why Apple packaging is a perfect lesson in how to maintain your clients Contact Wes Schaeffer: TheSalesWhisperer.com The Sales Podcast Connect with Wes on Facebook Or on Twitter References and Links Mentioned: Infusionsoft Zoho Ontraport Hubspot Dan S. Kennedy John Pyke Gary Vaynerchuk The Essential Deming by W. Edwards Deming and Joyce Orsini The Wizard of Ads by Roy H. Williams The Blueprint To An Automated Followup Process – Alan McKenna The Essential Elements of Great Hooks And Sales Copy – Kevin Rogers

Still in college, Nick Loper had already started his first side hustle painting houses. Then, while working his first corporate job, he decided to make his own online shoe store. Before long that shoe store was bringing in enough money for him to quit day jobs for good. Nick needed another side hustle, so he tried podcasting. He soon had a following of listeners that also wanted free themselves from their corporate jobs and turn their passions into their main gig. Yet again, Nick’s hustle became his new career. His show is now one of the Top 20 business podcasts on iTunes. Listen in as the guys talk with Nick Loper about the countless ways you can side hustle your way to financial freedom, what platforms offer the best revenue, and how to make cash off those Bird Scooters littering the street. After your done, find out ways to automate your hustles with Mike Michalowicz and Aaron Fletcher. The way word of mouth happens is by making something too good not to share.”- Nick Loper Some Topics We Discussed Include: Become a Side Hustle Master How to turn your listeners into subscribers Negotiating with sponsors How to grow your email list Why you sexy up your episode titles Being embarrassed of your old work The rising tide of side hustles Turning burdens into assets Why bounce houses are prime real estate How to syndicate your best merchandise The broad demographics of side hustlers How to make cash off Bird Scooters Contact GUEST NAME: Side Hustle Nation And the podcast: The Side Hustle Show Connect with Nick on Twitter Or Facebook References and Links Mentioned: Buy Buttons by Nick Loper Nick’s List of Side Hustles You Can Start Today New Media Summit Advertise Cast True Native Media Libsyn Turo Thumbtack TaskRabbit Rover.com Merch by Amazon SayABC VipKid GigWalk PrintFul Bird Scooters Rich Dad Poor Dad by Robert T. Kiyosaki Building a Story Brand by Donald Miller