Sunny Lenarduzzi — How To Build A World-Class Online Brand With YouTube

After years in broadcasting, Sunny Lenarduzzi was starting to feel like her head and her heart were getting mismatched. Tired of working for other people’s agendas, she decided to say, “Screw it! I’m going to start my own business.”

Now Sunny is an expert at creating thriving brand strategies using video marketing. She helps both corporation and thousands of entrepreneurs create impact and scale their business using online video. Forbes Magazine named her one of the 20 must watch YouTube channels that will change your business.

Pretend like the camera is rolling as Matt and Joe learn Sunny Lenarduzzi’s methods for creating a month worth of content in just two hours, getting comfortable in front of the camera, and discovering your personal brand style. When you’re done, go check out our talks with Tom Breeze and Marshall Wayne to get more YouTube and brand building strategies.

“We live in such a weird time right now... there’s such value on being a real human being and being yourself and transparent.” - Sunny Lenarduzzi

Some Topics We Discussed Include:

• How to methodically design your brand
• What you already need to be doing before you get brand focused
• A simple way to make your brand recognizable across platforms
• Why high-production doesn’t connect with viewers (plus what does!)
• How to cope with Redlight Syndrome and get comfortable on camera
• 2 lists that will reveal the perfect content for your channel
• The latest changes in how YouTube ranks videos
• Leveraging your audience to get long-term revenue growth
• The HOT Script Formula that makes a month of content in just 2 hours
• How to get viewers off YouTube and onto your site
• A simple system to make $100,000 from one video
• Discovering your personal style to build an ideal audience

Contact Sunny Lenarduzzi:

• SunnyLenarduzzi.com
• Sunny Lenarduzzi on Youtube
• The Sunny Show Podcast
• Connect on Facebook
• Or on Twitter

References and Links Mentioned:

• The Perpetual Audience Growth Course – (Limited Discount!) Learn how to drive consistent, high-quality traffic day in and day out
• GenM (Sponsor) – Find marketing apprentices for $50/mo
• ScreenFlow
• The Four Agreements by Don Miguel Ruiz
• Rocket Fuel by Gino Wickman
• The Fire Starter Sessions by Danielle LaPorte
• A Step-By-Step Guide To Profitable YouTube Advertising – Tom Breeze
• How To Build A Movie Star Brand For Yourself – Marshall Wayne