In 2012, when Brian Dean founded Backlinko, SEO was a vague science. There was very little real advice out there, which is why he decided to share the strategies he had developed learning the hard way.

Just a few months in business and Brian knew he was onto something. Now marketers from Apple, Disney, IBM, and more are loyal readers of his weekly newsletter. And his blog is one of the first places people turn to when they need practical, actionable advice for their online business.

Get ready as Matt and Joe get the latest advice from Brian Dean about how to optimize your videos on YouTube, make super shareable blog posts, and what is going to change for SEO in 2019. When you’re done listening, go check out our talks with David Sinick for more SEO strategies and Brian G. Johnson to jumpstart your YouTube channel.

“There probably are a couple things that are unique to you… so double down on what works and cut out what doesn’t.”- Brian Dean

Some Topics We Discussed Include:

What sites that struggle with SEO are forgetting to do
The 2 factors you must optimize, even if you mess everything else up!
80% of YouTube views come from this (and it isn’t search)
A trick to nudge your viewers into the rabbit hole
The ideal video length for a top ranking video
What to do in the first 15 seconds of any video
The PPP formula to improve view time and rank your channel
Pattern Interrupts: what every successful channel is an expert at
Why “telling stories” isn’t working and what to focus on instead
How to use text to improve screen attention
Why YouTube is going to be even more competitive next year
The new ranking factor that is going to be foundational to any SEO strategy
The Skyscraper Technique: how to blog once a month and outperform daily bloggers

Contact Brian Dean:

Backlinko
The Skyscraper Technique
Link Building Strategies: The Complete List
Content Marketing for SEO Tutorial
Connect on Twitter
And on YouTube

References and Links Mentioned:

The Perpetual Audience Growth Course – (Limited Discount!) Learn how to drive consistent, high-quality traffic day in and day out
GenM (Sponsor) – Find marketing apprentices for $50/mo
SEMrush
Ahrefs
Yoast
Under the Black Flag by David Cordingly
New Rules for the New Economy by Kevin Kelly
The 4-Hour Workweek by Timothy Ferriss
Passive Income Hacks & The Legalities Of Running An Online Business – Dana Robinson
The Ultimate SEO and Content Marketing Playbook – David Sinick
How To Start A Profitable YouTube Channel From Scratch – Brian G. Johnson