Hustle & Flowchart: Mastering Business & Enjoying the Journey

When unveiling a new healing method to the public, it generally takes 17 years or more to be accepted by the mainstream. The fact that Dr. Steve Ruden and his brother Ronald have organically grown the practice of havening in 22 countries in eight languages in three years is nothing short of incredible. Flashback to 2004 when Dr. Ruden’s brother discovered the practice of TFT while in residency. He used it to cure a phobia of a staff member and was so inspired, he spent the next couple of hours working through perceived “traumas” or blocks of everyone on staff. For the next five years, the brothers worked on the neuroscience behind why a method such as TFT worked and developed havening, the method as it is known today. Havening is an alternative healing method to reframe the brain’s recollection of a traumatic or red flag event so that it can no longer negatively affect the behavior, health or emotional state of the patient when they are triggered by a current event that subconsciously recalls said trauma.     In today’s episode, we team up with Marx Acosta Rubio to discover what the havening practice is, how to shift out of limiting beliefs and into desired behaviors, and why this particular method of healing the brain works from a scientific perspective.    If this episode has you into ways you can shift your own mindset, be sure to check into Marx Acosta-Rubio’s episode on framing your mindset for success as well as David Allen’s episode about prioritizing the importance of what you choose to do on the daily. "People need to come to believe that change is possible. You can actually change the circumstances if you so desire to.”- Dr. Steven Ruden Some Topics We Discussed Include: How does someone practice self-havening? The scientific explanation behind why so many people are stuck in their limiting beliefs and how they can remove the roadblocks quickly How havening works to change not only how people perceive things but how the body responds to things The importance of the interconnectedness of the cortex, amygdala, neurons and glial cells to mapping new behaviors Who pitches underhand lob and who throws the grenades? Marx says he was sparring, not fighting when havening saved the day Why does havening supercharge affirmations? In order for change to occur, one first has to believe this How to practice self-havening at the start of your day and foster greater resilience The two layers surrounding your values that are important for awareness and change How to use words to create the lense of your perception that you desire The differences between havening and EFT People who are best served with a havening session or a self-havening practice The seven havening subsets practitioners use to treat traumatic blocks Definition of a red flag event and why it is such a powerful behavior modifier Yet another reason why calcium is important for a healthy body How havening can improve a company culture Contact Dr. Steve Ruden: Visit the website at  havening.org Watch Tam Johnston on YouTube demonstrate havening Send Dr. Steve an email at info@havening.com to report on your self-havening progress References and Links Mentioned: The Past Is Always Present by Ronald Ruden Marx Acosta-Rubio  - How To Achieve Massive Success In Whatever You Do David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress If a success mindset is something you struggle to foster, learn how we can help. Learn more about the Advisory here.

If Mike Michalowicz could show you the way out of the “hustle” and promised that in the process he could help you end your entrepreneurial poverty, would you step outside your comfort zone long enough to listen? Naturally, if you haven’t read one of this best selling author’s many entertaining and educational books on how to do just that, you’d ask why you’d listen to Mike in the first place. By the time he was 35, he’d founded and sold two multi-million dollar businesses, turned angel investor, lost all his profits, and has since launched a third million dollar business, so he’s got the CV to back up his advice.   Listen in as Mike teaches us all about the queen bee role, the 4 D’s, and how to take a four week vacation from your business. If this episode shook loose some action steps that need tending to, follow up with Tim Francis on hiring the right key players and Paul Lemberg on setting business goals. "I think people are thinking we’ve got to work harder and harder and that is a fallacy. We need to think smarter and smarter. That’s the goal.”- Mike Michalowicz Some Topics We Discussed Include: Quit fighting, you both get credit for introducing Mike to each other guys… Who started that signature white suit first? Colonel Sanders, Dr. John Hammond or Michael Gerber? Matt describes Clockwork as the actionable E-Myth That story about Frank the mentor and the rusty lawn chair though What is a brand promise and how does it relate to a QBR (Queen Bee Role) This is not the QBR of the San Diego Padres What is the cram and scramble and why it’s the frenemy of small business owners How to flip the script on ego and guilt, the two killers of business self-sufficiency Not to be confused with the work-ation, for longer stints away from the “office” desk Seriously, if someone sculpted a naked guy and it’s one of the most recognizable pieces in art history, as a business owner, doing this is vital The 4 D’s of business ownership and how to use them to take four week vacations An effective strategy to make the leap into “spending” on your first (or next) employee The subtle difference between deciding and delegating and why you need to master the second as quickly as possible Why supporting an employee’s bad decision is a good practice Contact Mike Michalowicz: MikeMikalowicz.com Follow Mike on Facebook Watch Mike teach on YouTube References and Links Mentioned: Clockwork by Mike Michalowicz Profit First by Mike Michalowicz The Pumpkin Plan by Mike Michalowicz Traction by Gino Wickman Scaling Up by Vern Harnish E-Myth by Michael Gerber Start With Why by Simon Sinek Girl, Wash Your Face by Rachel Hollis Thrivecart Tim Francis - A Masterclass On Finding And Hiring The Right People Paul Lemberg - How To 10X Your Company’s Growth Ready to decide less and delegate more? Check out how you can when you check into  the Advisory.

What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest?  Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice. Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you. Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now. If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen. While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too.    “If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.”- Brad Costanzo Some Topics We Discussed Include: Shritless and pantless guys? Is this a strip club or a podcast? Why podcasting shouldn’t be your business model, but how it also can help you build a fantastic business Access versus influence, and why having both in your entrepreneurial toolbelt is required Bodies buried? Are you sure buying is easier than building a business Brad? Using a content framework to clarify your message and build your know, like and trust factor Joe’s quick way to personalize the sales experience for your customer that converts like crazy How using Curt Maly’s Hot 7 technique has gotten Matt over 150,000 reach in 30 days on a $1/day Facebook ad budget We’ll say it once again…#pinkmic This was unanimously voted the best part of the GTD system Is Apple using alien technology to make facial recognition work? How AirPods help you bond better with your dog This is the next best thing to invest your focus in if you ask Joe GoPros, Mission Beach and a tale of two podcasts Proof that brand ads beat the crap out of direct response ads while you’re building a business Outta Sync, is there a new “boy” band in the works? Cool tools and gadgets we use check-in Which of these three guys is looking for a sugar daddy? Find out who’s the poop emoji and who’s the unicorn head in video chats Contact Brad Costanzo: Visit Brad’s website Bacon Wrapped Business Follow Brad on Facebook Email Brad at askbrad@baconwrappedbusiness.com References and Links Mentioned: 80/20 Sales and Marketing by Perry Marshall Building A Story Brand by Donald Miller Getting Things Done by David Allen Making Websites Win by Karl Blanks Clockwork by Mike Michalowicz 12 Rules for Life by Jordan Peterson The Third Door by Alex Banayan Living With a Seal by Jesse Itzler Kartra-create and track an entire user’s experience through product purchase Designrr-create digital lead magnets, eBooks and get AI transcription Thrivecart-optimized cart software for digital and physical products ConvertBox -create user experience based email opt-ins Trint-transcription tool Otter.ai-transcription tool Twillio-texting tool Mevo-live stream camera and app with easy  post production edit style capacity Bomb Bomb app for thank you videos Omnifocus-list and productivity software Wunderlist-list software Todoist-list software Evernote-cloud based digital file keeper David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress Paul Clifford - A Tool That Uses AI and Machine Learning To Help Create Traffic And Leads Ready to learn the step by step strategies we use to expand our brand? Find out how we do it in the Advisory

Round two with this SaaS creator was in order now that Paul Clifford and his team just released a major time and money saving option to his already highly successful Designrr software. And they call it AI. Paul made the decision to tap into existing AI frameworks in place with companies like Google and Amazon in order to use the technology to help content marketers recycle content more quickly using transcription. An unexpected benefit were some larger corporations choosing to use the software to create training manuals and first time online course creators jumping onboard to develop their lessons. Other topics the guys took on include the battle of coffee over tea, how to create a good lead magnet and using Amazon as both a source of traffic and as a tool to create good eBook titles. If you just can’t get enough of Paul and the guys (no, not The Beatles), be sure to check out the Round 1 episode as well as Matt’s post on the many creative ways to use Designrr to grow a list and make more sales. "It comes down to an old thing called modalitites...People consume content in different ways.”- Paul Clifford Some Topics We Discussed Include: Paul compares tea time in the UK to this green California pleasure What is content recycling and why it’s more important today than it ever was before Joe’s interesting new twist on the bulletproof coffee recipe, such a “chef” A new EGP book on the horizon using Designrr-Traffic Secrets Revealed Vol 1 anyone? How Matt believes being a book author can collide with being a survivalist Lessons on writing a great title for your next eBook from Paul and Amazon Best and highest uses for the newly unveiled Desginrr AI Purple Shark, Mr. Nice Guy...hmmm, seems like there’s a couple of team member nicknames missing What is a flipbook and why are they preferred to a standard eBook for today’s digital marketers? Why using Designrr will improve your SEO rankings if you choose to use this feature for podcast blog posts Patty sure gets called out a ton on this episode. Maybe it’s a good time to opt-in to see what you get Future features in the works to take the fear out of video once and for all How to turn a free optin email campaign into a tripwire using the power of Designrr plus FOMO Transcript coming soon Contact Paul Clifford: Designrr.io Follow Designrr on Facebook Subscribe to the Designrr YouTube channel References and Links Mentioned: Designrr Slideshare Speaker Deck Tools of Titans by Tim Ferriss Profit First by Mike Michalowicz Paul Clifford - Using Automation To Repurpose Content Matt’s blog post - How We Use Designrr To Grow A List, Build SEO, And Drive Sales Combine Designrr’s new AI power with our killer traffic strategies and skyrocket your earnings. Learn how over at  the Advisory.

What does performing stand up comedy and writing profitable sales copy have in common?  Surprisingly, much more than you might think...And thanks to Kevin Rogers stand up career, to timeshare copywriter, to chief copywriting and course creator evolution, you too can be in the know. Kevin waved goodbye to high school before getting his diploma. As the “funny” and awkward guy all through school who could always get a laugh, he ditched sacking groceries and detailing cars to go on the road as a comedian. For the next 12 years, he got to work alongside some greats including Chris Rock, Louis CK, and Billy Gardell to name a few. The only problem was, he saw so many who’d been beating the pavement for too long be unsuccessful at making it big who became bitter, and he knew he didn’t want that. Naturally, Kevin left to find jobs that didn’t require much of a resume because of his lack of education and his extended stint in stand-up. At that time, a good friend decided to take him under his wing and brought him into copywriting for timeshares where Kevin found his natural storytelling ability was put to great use. Soon after, Kevin created his own course and become one of the most prolific connectors of solid copywriters with the business owners who need them. Speaking of stories, some of the topics on the mic in this episode include how to write a good hook, the three zones of audience awareness, and how to find the best copywriter to fulfill your needs. If you’re looking for more advice on copywriting, check out what Connor Gallagher and Matt have to say on the topic. “The truth...It can be just as sexy if you’re good at what you do.”- Kevin Rogers Some Topics We Discussed Include: How to go from stand up comedy to copywriting to creative writing with this one important skill A surprising assessment about comedy writers Use the 4 x 6 copywriting formula to get out of the funk and into the flow of writing copy This, more than the quality of the writing, is what causes the best copy How understanding what a green, yellow and red zone problem are will determine the skill set and tone required for a copywriter pitching a product Not one, but two timeshares Joe? That’s some hella good copywriting skills! A simple and super effective technique to nail writing your own copy if you’re not in the market to hire To write the best copy, sometimes you just have to lay on your back and look under a piano Tips for when and how to hire the best copywriter for your product Whoa, watch out for your earholes! Kevin’s getting loose If a copywriter is excited about your niche, your product and you, there’s always a way to make the budget work Matt’s idea to use hostage negotiation tactics to flip the script on timeshare presenters… The best compliment you can give to the host of a podcast Contact Kevin Rogers: Copy Chief Find Copy Chief on Facebook Listen in on Kevin’s YouTube channel References and Links Mentioned: Copy Chief Live Copy Chief Radio and The Truth About Marketing podcast episodes The 60-Second Sales Hook by Kevin Rogers Story by Robert McKee I Can’t Make This Up by Kevin Hart A Technique For Producing Ideas by James Webb Young Never Split The Difference by Chris Voss How To Shift From A Freelancer To A Niche Influencer – Connor Gallagher Two Useful Email Copywriting Tips To Try This Year - Matt Wolfe Need to up your own copy and traffic game? Check into the Advisory and get moving!

When the prospect of spending eight more years in college to become a doctor after earning the undergrad degree at a competitive private college seems like too much, what’s the next logical career choice? Thankfully for John Belcher it was sales. It wasn’t just any sales career to start for John. He chose to work as a medical equipment sales rep in facial trauma and spinal injury surgical equipment that taught him the importance of being able to express your value clearly. He naturally gravitated to the teaching and training of medical staff on the use of the equipment he sold. After a few years, John made the leap over to the digital world as a sales consultant for Google’s ad network. While he enjoyed the “techie” aspect of it all, he longed to be able to dive deeper with his clients to help them understand the process of utilizing paid traffic to its fullest. Figuring out his true path was teaching, John decided it was time to do ad consulting on his own in an environment where he could provide what he considered to be real value to his clients, time. He found Justin and Chaunna Brooke, bought a course on managing traffic from them and knew he was listening to the right people. Not long after becoming a customer, John reached out to become an instructor for them on Google ads. An easy merger into partnership followed soon afterwards and AdSkills was born.    In today’s episode, listen in as John reveals the seven pitfalls of paid traffic, where you should start when considering running YouTube ads, and the importance of waterfalls in your retargeting campaigns. If this episode helps you make headway in paid traffic, tune in to Billy Gene Shaw’s episode to learn  how he structures his YouTube  ads and Dennis Yu’s episode to understand more about the power of video ads at the top of your sales funnel. If you just come in every day and put in your efforts, any goal that you set you should be able to smash.”- John Belcher Some Topics We Discussed Include: How owning your part in the process of running paid ads results in developing realistic expectations Again with the Dan Ryan shout out? Seriously Blue Eyes, where’s your ad? Techie knowhow + great storytelling=The perfect recipe for ad conversion success What is a profitable population density, and why you should consider it Always, always, always utilize the five stages of awareness to uplevel your conversions Should you let your chosen ad network decide how to spend your money? This is the type of audience you should dedicate the bulk of your ad spend on, no matter which ad platform you use How custom intent and super niche B2C offers can still crush it on a $5/day ad spend on YouTube Shocking results of Zero Targeting on YouTube for CPA and conversion rates Why tracking your organic traffic while running a YouTube ad campaign can be an eye opener regarding your campaign effectiveness Help with scripting an effective 30 second video script for your own YouTube ad Why patience, tracking and a starting data set are your best tools before running any ad campaign Follow this process to brand with YouTube ads like Tai Lopez Contact John Belcher: Learn more about working together on John’s website Connect with John and his team on Facebook Watch and learn more with John on YouTube References and Links Mentioned: Retargeting Recipes by Justine Brooke Blink by Malcolm Gladwell How To Win Friends & Influence People by Dale Carnegie The 7 Habits of Highly Effective People by Stephen Covey Wooden On Leadership by John Wooden Win Forever by Pete Carroll What The Dog Saw by Malcolm Gladwell YouTube Director Onsite fillable script worksheet Billy Gene Shaw-How To Use Video And Strategic Advertising To Be Everywhere Dennis Yu-How To Build A Recognizable Brand Using $1 Ads Want to harness the power of paid traffic and map out your own retargeting plan? Check into the Advisory to get started.

Have you ever been a witness to “the moment?” It’s that moment of clarity in life when your state of health or misalignment with your business methods as a solopreneur takes you from broke to brilliant. Tim Francis and his journey are living testimony to the colossal impact of lucid thinking. Tim’s story began like many other entrepreneurs. He grew his business beyond his ability to get things done and took on an assistant to help him scale. He searched all the greatest places for “inexpensive” virtual help, from India to Russia, and most places in between.  The problem was the time it didn’t save him and the quality control he couldn’t have. So, one after another, Tim got frustrated with his hired help and ended up taking back over “task” work and the grind went from 70 hour work weeks to 90 or more hours. Soon after entered the loss of clients’ capital in the stock market and real estate crash of 2008, hiring the wrong and extremely expensive “entrepreneurial” mentor, and a seriously painful illness that landed him back in his parents’ home recuperating. This was exactly what he needed to get to his own “moment.” Listen in to hear more about Tim’s mindset shift from consumer to producer, advice on how to hire the right people at the right time to grow and scale your business, and how to think of your newfound assistant as a revenue stream instead of a business expense. If the takeaways in this episode resonate with your current state of systems or team building, be sure to check out tips from Samantha Riley and Josh Bartlett too. There’s no leverage here. If there’s no return on my time, energy and money, why would I even bother…?”- Tim Francis Some Topics We Discussed Include: How to save 50-100 hours as an entrepreneur looking to hire your first or next staff member Are timeshare scooters the new Lamborghini? Speaking of Lambos, what is Matt’s definition of entrepreneurial success? Stop using this as a measure to define your worth as an entrepreneur and mindset shifts about delegation can happen Guess who used to believe personality test tools were like horoscopes? Tips to unpack your brain Is a shift from consumer mindset to producer mindset required to succeed in business How did solo business owners fall victim to consumer mindset in the first place? The three magic steps to 360 Delegation you can start right now Best tips for the DIY entrepreneur who chooses to run the hiring process by himself or herself The hiring process and the importance of psychometric tests Why Kolbe is a highly effective tool for finding the right fit for your next valuable team member These are the only three ways an entrepreneur should allocate their time during work hours to properly leverage, earn, grow and scale their businesses Contact Tim Francis: Visit Tim’s website for free resources or to book a call Follow Tim on Facebook Watch and learn from Tim on YouTube References and Links Mentioned: Great Assistant Toolbox Great Assistant website to book a consult Kolbe test The 4-Hour Workweek by Tim Ferriss The Millionaire Fastlane by MJ DeMarco Work The System by Sam Carpenter The E Myth by Michael Gerber Essentialism by Greg McKeown The One Thing by Gary Kelle Samantha Riley - A 9 Point Process To Take A Business To A Million And Beyond Josh Bartlett - How To Build A Solid Team And Create Rabid Fan Customers Ready for some help on deciding your next best step to delegate, grow and scale your business. Check into  the Advisory for direction.

One simple question took a 9-year-old boy from wanting to be President of the United States to a completely different path of enlightening millions. Thankfully, David Allen took that question to heart and the Getting Things Done (GTD) method was allowed to be born. After years of field research on productivity, David scored a position with his own productivity mentor, Dean, by handing over a referral to his newfound teacher. Partnering up to experience Dean’s “personal information management” system first hand gave David all the inspiration he needed to create GTD. In this episode, special guest host Marx Acosta Rubio joins in to uncover David’s five-step GTD method, advice on discovering your true life’s purpose, definition of productivity, and beliefs about the link between productivity and spiritual discovery. If a productive and focused mind is what you crave, be sure to check out this podcast with Marx Acosta Rubio and this episode with Brad Spencer. “I haven’t had anybody give me any reason that halfway in between works.”- David Allen Some Topics We Discussed Include: Is the secret to success best discovered by taking a nap? These are the types of people most attracted to the GTD method David’s definition of productivity is simple-achieving the desired result Once you can get  to the “why” of the goals you believe you want to achieve, surprising shifts to your goals themselves can happen Does productivity actually lead to spiritual enlightenment? Once you accept you are a creator, you can get on with the process of intuitive prioritizing Of the five steps in the GTD method, this is the one new adopters tend to struggle with more often If you’re struggling with adopting GTD, the answer is usually in your list (or lack thereof) David’s suggestion on the best tool to create your GTD lists The question that shifted David’s trajectory from the presidency What exactly is a scuzz factor? Why pigeonholes are meant for birds and not your context lists When your creative process slows, it’s an indication it’s time for more of this The shift from stress minded into options minded Can productivity smell like a leather wallet? Contact David Allen: Reach David and his team on his website Follow along with the GTD method on Facebook Get inspired by GTD on Instagram References and Links Mentioned: Getting Things Done by David Allen Getting Things Done For Teens by David Allen The 80/20 Principle by Richard Koch The Power of Habits by Charles Duhigg Breaking Rank by Steven Coutinho The Secret Life of Trees by Colin Tudge 52 Productivity Principles for Getting Things Done by David Allen Making It All Work by David Allen BJ Fogg’s Tiny Habits Marx Acosta Rubio - How To Achieve Massive Success In Whatever You Do Brad Spencer - How To Find And Focus Solely On The Things That Suit You Best If your own GTD  “weekly review” has you feeling stagnant, maybe it’s time to partner up inside  the Advisory to get you into action.

What do you do when you discover you’re the newest of seven new chiropractors in a town that only has the capacity to support three comfortably? If you’re Ben Adkins, in just six months you become number one of course! Ben decided he wanted to pursue a chiropractic career because he had a great one himself who helped him relieve recurring headaches back in 3rd grade. What he didn’t realize when he made this choice was building a practice didn’t automatically mean “they” would come. With more time on his hands than patients to tend to (or money to market with), Ben focused on learning online marketing strategies to build his local practice.  In the process, magic happened. He built a recurring source of mostly passive income helping other local businesses market themselves and discovered the importance of building his own brand while doing it. Listen in as the guys get the goods on Ben’s four-day product launch process, three-legged traffic strategy, and two monetization models that convinced Ben to shift from spinal adjustments to online teaching as the highest and best use of his time. If brand-building or local business marketing are areas where you could use an assist, check out this chat with Marshall Wayne and this episode with Christine McDannel. "What you fail to realize when you’re young and starry-eyed is that once you get out and open your doors is that not everybody’s just gonna rush through the door.”- Ben Adkins Some Topics We Discussed Include: This is how to find the “magic land” of what you’re meant to do 8 years is a long time to wait to catch up on a bromance Matt Quit trying to be clever and focus on this when deciding to create a product Which comes first, building the brand or direct response ads (chicken, egg)? Find the niche within the niche to lock in long-term clients on retainer Another successful example of going deep not wide, pain points included! The guns blazing vs baby steps approach to problem resolution and what you should choose for your particular client getting business model Turn a live event into an eternal source of revenue 6 days for humankind’s creation...Ben’s got product creation streamlined to 4 Advisory Warning-this method should only be attempted by skilled professionals Does length matter? Your avatar’s answer may surprise you! Why being a nerd for “the stuff” is as important as marketing skills An underutilized mostly passive income stream to check out for your niche Are Matt and Joe getting the band back together? A case for using  solo ads as your barometer What does Frankenstein have to do with a successful traffic strategy? Contact Ben Adkins: Find Ben on his blog Follow Ben on Facebook References and Links Mentioned: Closerscafe.com ScriptDoll Birdsong   Perennial Seller by Ryan Holiday The Game by Neil Strauss Marshall Wayne - How To Build A Movie Star Brand For Yourself Christine McDannell - The Brick & Mortar Systems Rockstar Traffic strategy not in your wheelhouse? Maybe you just don’t want to recreate the wheel and learn how to DIY it?  Get your “how to” over at the Advisory.

It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a horse’s odds of winning a particular race are calculated, to equal Scott Desgrosseilliers recipe for online business success today. Scott’s love of building databases from the age of 11, coupled with his analytical approach to data he collected moved him from corporate giants Motorola to Apartments.com and onto Infusionsoft (just for fun because he got bored just managing data online). At his last post, he quickly discovered the need for online marketers to collect reliable data about their marketing efforts in order to make better choices with their budget. Enter Wicked Reports, the company Scott founded a couple years ago that he calls a marketer’s playbook to grow their business faster. Tune in as and get the scoop on the most common misconceptions business owners have about attribution, common tracking errors companies make about their customers, and Scott’s take on the two most important key metrics every online business should be tracking. And, if data’s your thing, you’ll definitely want to listen in on Chris Mercer’s Google Analytics episode, plus  Tina Marie’s take on what data is important to small business owners. "Once you get one thing, you kinda get all of them. Until you get one thing, you don’t get any of it.”- Scott Desgrosseilliers Some Topics We Discussed Include: Right or left brained, this tool will help you rule, in attribution data anyway The two most important metrics any business owner should track’ How to reverse engineer high-value customer acquisition Discover the average time between first click and first purchase and why it matters Why email click-through rate isn’t everything and how even a low one can equal big returns How being a comics nerd can translate into a hella good business model An easy and free way to start tracking your email success How to follow the scale, chill or kill method with paid advertising The common tracking errors most companies make online Is this tool the video game cheat code for online marketers? Why instant gratification is the worst nightmare of online business (even if it seems like a dream come true on the other side of the equation) This common oversight will throw off your cold traffic sales conversion numbers, so don’t make it The importance of sub-goals for your business Contact Scott Desgrosseilliers: Check out Scott's services on his website Follow Wicked Reports on Facebook Learn more on the Wicked Reports YouTube channel References and Links Mentioned: WickedReports.com/hustle https://www.wickedreports.com The Source of Miracles by Kathleen McGowan The Surrender Experiment by Michael A. Singer Rocket Fuel by Gino Wickman and Mark C. Winters The eMyth by Michael E. Gerber The Path of Least Resistance for Managers by Robert Fritz and Peter M. Senge Hustle and Flowchart Masterclass #63 with Tina Marie Hustle and Flowchart Masterclass #68 with Chris Mercer Not sure how to start systemizing your approach to grow and scale with the metrics you farm? Look into the Advisory for answers.