Hustle & Flowchart: Mastering Business & Enjoying the Journey

Entertainment pays, no matter what your niche. And in this day and age, no matter how big or successful you believe you are in your online business unless you’re willing to entertain first, you’ll go the way of the dinosaur (before the Jurassic Park storyline brought them back to life anyway). At least, that’s Billy Gene Shaw’s motto. From the looks of things, Billy Gene’s onto something. He’s the man that missed out on a college degree by not completing one course to go to Cabo with an ex. He moved on to fail at a mobile oil changing business next. After that came learning the most marketable of all skills at of his next jobs with an agency-marketing of course. While getting paid to learn how to help businesses grow, Billy Gene saw the real money was in growing an online business, so he jumped in and learned how to market his first online course in quitting smoking and drinking. What he learned there and at his day job helped him to build the online mecca known today by many entrepreneurs as THE GUY of YouTube video ads.   Tune in as the conversation gets deep, not wide about the three-step process to kill it with online video ad campaigns, running traffic to the right place on YouTube, and three things to include in every video you shoot to build your brand and sell more stuff. Once you’re all set and get Billy Gene’s tips into action, be sure to parallel park Dennis Yu’s Facebook video strategy alongside it to get more bang for your branding buck. And, if you really want to be seen everywhere by your prospect, check into our qualified traffic episode to nail it down the rest of the way. “That’s what people don’t understand. It doesn’t take a lot of money, and here’s the thing. If you’re making more money than you spend, you’re actually getting paid to build your brand.”- Billy Gene Shaw Some Topics We Discussed Include: Is there an unwritten rule you need to live in San Diego to be a successful online marketer? How being loud, profane, young and black spurred Billy Gene’s method for client getting success These three steps are all you need to get people buying from you instantly Brand awareness ads + direct response ads = recipe for online success This unconventional ROI made billboard ads worth the risk, and it’s something you can leverage right now too Living proof that when you’re hurting for dough and you do what you know you can succeed When getting out of character works, and why you should consider it How to build your brand for free on YouTube exploiting this lesser known fact Always meet the customer where they’re at and you’ll see more cold conversions Use Billy Gene’s three “E’s” for the highest converting video ad campaigns around While you’re at it, follow these three guidelines when you shoot your videos to create the most valuable content for your audience Why zags and trends should be on your marketing radar Billy’s motto, “If no one’s listening to you, it doesn’t matter what the f@#$ you say!” The difference between a peer mentor and a pay mentor and why you need both Contact Billy Gene Shaw: Get the scoop and cool freebies on his website Follow along on Facebook See how it’s done on YouTube Catch some candid videos on Instagram References and Links Mentioned: Scaling Up by Verne Harnish Billy Gene's website Hustle and Flowchart Masterclass #84 with Matt & Joe Hustle and Flowchart Masterclass #85 with Dennis Yu Are you about ready to dive in and let paid traffic work for you yet? Check out the how-to here if you’re finally ready to slay it online.

If you knew Vince Reed back in the day when he owned his real estate brokerage, you likely never would have guessed he‘d make the big leap into online business. By his own admission, he hardly knew how to send an email. After the market crashed in 2008 though, when faced with the decision of flipping burgers or learning Google ads, thankfully he chose the later. A believer in his own advice, Vince decided to “learn by doing,” sold a bunch of furniture and computers from his recently closed business out of his garage, and dove in feet first. He clicked on an ad to learn how to make money online, and he’s been in the business of helping others build their businesses ever since. You can find Vince running a full-service digital agency to help others get more traffic, convert more leads and make more money following a strategy that can be optimized and scaled. He’s an avid participant in live events to help train business owners to do the same. And, if you’re really lucky, you may catch him at his own Internet Traffic Live event that he’s hosting for the fifth and final time in 2019 (with previous guest speakers like Roland Frasier, Billy Gene Shaw, and Russell Brunson to name just a few). Listen in and hear Vince’s three-part process for driving traffic, ad budget optimization tips for Facebook and his two-step YouTube ad strategy that’s possibly even better than a Google paid strategy. And, if this episode resonated with you, check out Matt’s post about driving consistent traffic and Dennis Yu’s $1/day episode to truly hone your paid traffic plan. "Knowledge is not really power, in my opinion. Knowledge executed is where the power comes in, so you’ve got to go take action and make it happen.”- Vince Reed Some Topics We Discussed Include: The best place you can spend $0.01 per lead to get cold traffic easily How to know the difference between a buyer and a shopper This is the online advertising platform you should master first How to grow your audience on social platforms without spending more Matt’s bonus tip for affiliate marketers on pixels Why failing with paid ads can help you figure out how to do this better Actually getting results for the “how to run a paid ad” comes down to this one thing First  now your prospect’s way of thinking if you ever want to master retargeting A big takeaway about the difference between search and social paid traffic How insider trading and paid advertising are alike (thankfully with totally different end results) Vince’s two step YouTube ad strategy that rivals the PAG Google strategy This one ingredient will drastically improve your Facebook ad success results What this platform has that edges out other social media channels and makes it choice “real estate” to place an ad on Don’t worry, if you find Vince, he’ll definitely find you again Learn Gary V’s theory on learning combined with Vince’s theory on doing Contact Vince Reed: Follow Vince on Facebook Check Vince out on Instagram Watch and learn from Vince on YouTube See what’s tweeting with Vince on Twitter Keep tabs on Vince on his website References and Links Mentioned: Internettrafficandleads.com (Vince’s book free + shipping) Internet Traffic Live (may open this up again for one more training in 2019) The Richest Man Who Ever Lived by Steven K Scott 80/20 Sales and Marketing by Perry Marshall and Richard Koch The One Thing by Gary Keller and Jay Papasan How to Drive Consistent High-Quality Traffic by Matt Wolfe Hustle and Flowchart Masterclass #85 with Dennis Yu Find your best play for your custom paid traffic strategy. Learn more about developing your own roadmap here.

What if doctors today have it all wrong when it comes to healing? A chance meeting with Pete Egoscue and a hook-up with Tony Robbins in the early nineties were the only two cues Brian Bradley needed to join the new healing movement right alongside them. After completing his degree in physical science and a focus in nutrition, Brian became the head ambassador to the low-intensity body movement system coined the Egoscue Method with Pete. Over the past 26 years, he’s trained professional athletes in the NFL, MLF and PGA and countless others to help overcome their pain and perform at their peak. As a pioneer in the functional movement, Brian has taken Pete’s unique method to The Patch, an exercise facility aimed at balancing the human body to give it the best chance to function most effectively. If you’re stuck in your chair building your empire, tune in for Brian’s easy five-minute workout to get you prepared for your “sitting as a sport” day. If Brian got you up and out of your chair in this episode, listen in on Marx Acusto-Rubio’s episode when the guys first got introduced to the concept.  Also, while you’re contemplating mindset, this post Joe wrote about motivation is worth a quick look too. “It’s my job to get people out of their head and into their heart about what they should trust about the human body.”- Brian Bradley Some Topics We Discussed Include: How a baby and a bin of rice caused the creation of the Egoscue Method What to do when you get sick and tired of feeling sick and tired and you can’t buy your way out of it How to think of sitting as a sport instead of the new smoking A simple fix for billions should be this to be effective Don’t just sit there and listen, stand up and join in (unless you’re driving) Shift from a hope of getting well into an event of getting well if you ever want to get past your pain Once you see injury as this, you’ll start the healing process Why barefoot is better than crossfit How to keep yourself off the pills and in the chair effectively making hella gains in your business Some words of advice for Tiger Woods (you can definitely use on the course as well) Experience how your mind changes your emotion, buy using your body as the catalyst to do it first hand Do this to sleep through the night if you’re a chronic snorer Be able to ride the lower waves in your business until the big ones come in again by taking care of this Contact Brian Bradley: Connect with Brian and the Egoscue Method on the website Learn more about The Patch here Start a conversation on Facebook with Brian Follow Brian on Instagram References and Links Mentioned: Man’s Search for Meaning by Victor Frankl The Bulletproof Diet by Dave Asprey Magnesium L-Theralate supplement Pain Free by Pete Egoscue Johnathon Livingston Seagull by Richard Bach The 80/20 Principle by Richard Koch The Four Agreements by Don Miguel Ruiz Multipliers, How the Best Leaders Make Everyone Else Smarter by Liz Wiseman Unshakeable by Tony Robbins The War of Art by Steven Pressfield Wherever You Go There You Are by Jon Kabat-Zinn A Simple Process to Understand What Truly Motivates You by Joe Fier Hustle & Flowchart Masterclass #77 with Marx Acosta-Rubio Move past your business pain points here.  Learn what it takes to align yourself for you biggest gains by checking out the Advisory Portal.

Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it). Flashback to the mid-eighties when Mike first learned how to write code after high school. He quickly turned a small bit of state-specific code into something he could modify for multiple states and sold the rights for a tidy profit. That was his first taste of turning a profit with software, one he would enjoy again soon enough following in the footsteps of John Reese. Take your time with this episode and you’ll learn about what it takes to turn out great conversions with your webinars, why a launch model isn’t the best business model and the four quadrant approach to deciding which SaaS you should dive into developing. If you like what Mike has to say, you may find they pair well with some helpful tips from Mike Matuz’s episode and  Joe’s take on creating the perfect webinar flow. I always tell people, you don’t market in a debate format.”- Mike Filsaime Some Topics We Discussed Include: The fine art of influence and why it matters Hands down the most important skill to sell something online How to leverage a support desk and tools you use to create a new SaaS product Matt’s warning about the consequences of good copy without this How to never tell your affiliates about your payment program and still get them to sell for you like gangbusters These 5 KPIs are what make a webinar the most successful Did somebody say Snoop Dog was in the house? The baffling reality of what a pre-order really gets your client yet how much more it delivers during your “grand opening” The highest and best use of a launch If you’re still offering webinar replays, reconsider doing this instead How to spot the Coca-Cola and deliver the Pepsi online Should you pay for affiliate partners or pay for traffic to sell your product? What Mike believes you should always pair with an info product to earn more money online GDPR makes the Butterfly Site a tool Mike had to retire for now…But maybe not for good Mike shatters Matt’s myth’s about developing a SaaS This four-part video sales funnel that still slays it today If you consider building an app that piggybacks, consider this first Contact Mike Filsaime: Connect with Mike on his website Follow Mike on Facebook Learn Mike’s  laws of giving a successful webinar here Join Mike and like-minded marketers on a cruise to Mexico References and Links Mentioned: Kartra GrooveKart EverWebinar WebinarJam ClickFunnels The Rober Collier Letter Book by Robert Collier Influence: The Psychology of Persuasion by Robert B. Cialdini Predictably Irrational by Dan Ariely Yes by Dan Ariely Triggers by Joseph Sugarman The Adweek Copywriting Handbook by Joseph Sugarman How to Create the Perfect Webinar Flow by Joe Fier Hustle & Flowchart Masterclass #79 with Mike Matuz Need to learn more about generating the traffic you need to have a massively successful “grand opening”? Find out more here.

What’s actually important when it comes to the Dennis Yu’s pedigree is not what most people would say is important. Dennis says the best measure of his authority is the thousands of successful students and clients who are “killing it” in online business following the Facebook ads strategy he developed. From national spelling bee competitor to high school dropout, Dennis decided early on he was going to be a successful entrepreneur. He’s done quite a good job of making friends and influencing people in the process, considering one of the clients whose Facebook strategies his team manages is the Golden State Warriors. In today’s podcast, Joe and Matt dig into the three step Facebook funnel that delivers “magical” results following a simple, proven process. If you’ve ever felt the overwhelm of figuring out how to drive new traffic through the know, like and trust phases of growing a business, this is the episode for you.  If you want more insight into social ad strategies check out this LinkedIn episode with Trevor Turnbull and this Pinterest chat with Stefan Ciancio. The best things in life are free, but the second best things in life are really expensive.”- Dennis Yu Some Topics We Discussed Include: What do chocolate cake and running a successful paid Facebook strategy have in common? This is where the real power in your business lives Why the opinions of your target audience’s friends matter How love enters the online marketing strategy equation The most powerful building block to creating a Black Friday sized line to your business offer Who should ultimately be in charge of working on your personal brand What is peacocking? Use this simple and cheap system to skyrocket your online “cred” The magic number of touches required to reach your conversion goal 3 steps x 1 minute each = a jackpot Facebook video funnel strategy How being like Harry Potter translates to success in business Red light, green light, and gorging to sell tickets How to leverage rational ignorance and why it matters Dennis’ answer to the question about his mom’s ROI from Gary V Brand value and tomato trees...Interesting How to be considered an authority and be featured in large national publications The best technique to make friends and appear in many more places outside your own blog ecosphere Five ways to make your Facebook ads more appealing to your viewers Did we just witness a tech specs bait and switch to social etiquite? Don’t be the two-headed dragon How a sci-fi writer is like an entrepreneurial Nostradamus Contact Dennis Yu: Connect with Dennis and his team  on Facebook Catch quick videos from BlitzMetrics on YouTube Check out his services on the Team Blitz Nation website References and Links Mentioned: Blitz Metrics Blitz Metrics workshop Team Blitz Nation monthly membership EdgeRank Social Media Examiner The Creative Curve by Allen Gannett The Standards of Excellence by Logan Young   Snow Crash by Neal Stephenson Hustle & Flowchart Masterclass #20 with Trevor Turnbull Hustle & Flowchart Masterclass #67 with Stefan Ciancio See how we’ve taken Facebook ads and combined them with Google to skyrocket our own audience growth. Check in here to learn more.

Want to know how to look like you’re everywhere online when someone is searching for what you’ve got to offer? Today you get to take a peek at the exact system we use to make money with our set it and almost forget it paid and organic traffic (as a byproduct) strategy. Tired of the confusion about where to find quality leads for your products? Ever wondered how much and where to spend your ad dollars?  Do you cringe when trying to sort out Google’s algorithm that will allow you to rank as a trusted resource people want to throw their money at? Our proprietary system makes it easy and totally doable. Tune in to get the goods on how we built our own brand so we’re always top of mind to folks who’re in the business of online marketing...And that’s after only reading one piece of our content too. Not a bad way to build authority, is it? For your added listening pleasure, tune in to this podcast with Chris Mercer to get a leg up on using Google Analytics. Also, read up on Matt’s content marketing tips in this post for more actionable advice on finding and driving quality traffic to your product solution. It’s our job on these podcasts to show you that there’s a completely different way of working and living that this whole system...of going to a day job or if you’re an entrepreneur to do all this work and hustle, hustle, hustle, grind, grind, grind...There’s a better way.”- Joe Fier Some Topics We Discussed Include: How to blow yourself up and make yourself famous (looking anyway) It’s all about leverage Oooooh, role-playing Who’s the leader of this duo anyway? How content earns you the keys to the kingdom of never-ending customers This is how you stand out from the crowd in a competitive space on a tiny ad budget Check in this often on your KPIs to know if your ad strategy is working Why a negative becomes a positive in Google ads Do you pitch marriage on a first date? If not, you’ll do great with this two touch strategy How to tinker and tweak for 2 hours on the front end to run a successful ad for 2 years What exactly is “Joe mode?” Deep pockets or deep strategy? Pick whichever works best for your business. The fine art of being everywhere (to the people who read your article) Matt’s all about that KPI, ‘bout that KPI, no treble (or trouble) if you know your customer’s average annual value Contact Matt & Joe: Learn more about our consulting services and our traffic course here Connect with us  on our Facebook page Join the discussion in our Facebook community Heart us over on Instagram References and Links Mentioned: The Evergreen Profits Advisory Google Ads and Google Display Network Google analytics Facebook ads The 80/20 Principle by Richard Koch 80/20 Sales and Marketing by Perry Marshall and Richard Koch Hustle & Flowchart Masterclass #68 with Chris Mercer Hustle & Flowchart Masterclass #77 with Marx Acosta-Rubio Evergreen Profits content marketing strategy blog post Get access to our audience growth system and find out more about how to join our support community here.

What do you want to be when you grow up the son of a tax attorney who invests business capital with entrepreneurs? This cast of characters that freely pursued their passions, unchained from an office desk was exactly the group Roland Frasier decided to emulate.   Interestingly enough, Roland’s entrepreneurial path developed into a highly strategic buying, selling and scaling business. He started in real estate, moved on to accounting school and got his law degree all while building his assets. Turning down the opportunity to continue his law degree with a specialization in securities was one of the most prolific decisions he made in pursuit of his non-desk jockey childhood aspiration. Need proof? Roland is a co-founder or principal of three of Inc. Magazine's current fastest growing companies and he’s responsible for creating, scaling or selling 24 different 7 to 9 figure businesses with adjusted sales ranging from $3 million to $337 million.  While this episode will definitely result in a “Round 2” follow-up it’s so packed full, listen in as Joe and Matt learn about the growth idea scorecard system Roland and his partners at Digital Marketer use every day to determine the best business opportunities to pursue. If business systems are all the rage for you right now, be sure to check out this podcast episode with Matt and Joe and this one with AJ Roberts. You give and help people out without any expectation of anything in return and it just always comes back 100 fold.”- Roland Frasier Some Topics We Discussed Include: How do you sell a mastermind, and when would you do it? This is the best marketing medium to use to sell to your audience and rabid fans How $20/day can net you $50,000 in four days Use these five principles to decide if a business opportunity might benefit you Build, buy or cobble? Evergreen your earnings in any niche if you focus on this What exactly is ICE analysis? A case study in leverage, grow, scale and exit How to “give it away,” make more, reduce churn and get referrals in the process Use this system to learn how to pivot like the pros with your business model The best way to connect with people with who you’d like to pursue a business partnership This one move with your product offerings can get banks begging to give you more money Use this higher ROI and frictionless strategy to fill seats  with buyers at your next live event Contact Roland Frasier: Connect with Roland  on his Facebook page Learn more from Roland on LinkedIn References and Links Mentioned: Digital Marketer HQ Digital Marketer Traffic & Conversions Summit Growth Idea Scorecard download (site is still under development) Praxio learning management system War Room mastermind Roland’s Slideshare deck Hustle & Flowchart Masterclass #1 with Joe & Matt Hustle & Flowchart Masterclass #17 with AJ Roberts Act on these and more advanced level strategies to bloom your earnings and diversify your revenue streams. Learn how we can help you do it.

This three-time New York Times best-selling author didn’t take the traditional route to the top of the stock market. In fact, Phil Town actually started his humble career as a portfolio manager and value-investing master as a Grand Canyon tour guide looking to escape the cold autumn nights inside his teepee in Flagstaff. Phil definitely became a force to be reconned with, and fast. In five years flat, following four simple rules, he turned $1,000 into a cool $1.5 million. From intern to author, and on to speaker, Phil spent the last decade teaching others the exact principles he uses so they can build their own wealth. While his first speaking gig may have landed his wife in jail, Phil, his wife and his team have come a long way since, teaching over 15,000 students at live events every year. Listen in as Joe and Matt learn how to move past the “head trash” many people face when they start the process of investing in the market. And, if this episode got you jazzed and ready to tackle the market, be sure to check out this day-trading episode with Jason Rotman, and Joe’s post about automated investing to build savings and wealth. I’m only a little bit rich, but I’m comfortable, and I get to play polo a lot, you know?” - Phil Town Some Topics We Discussed Include: Gimmie 4 steps gimmie 4 steps misters… Why modern portfolio theory is really just a crap shoot Volatility and fear...It’s everywhere you want to be for growing wealth Devote one-tenth of your time to doing this and skyrocket your money at fiber-optic speed Scouting, haggling, managing...Oh my! Why this wealth building vehicle may turn you off Start the process of building your wealth by answering this one simple question A big clue that you’re “onto” a company with a competitive advantage Why “what you find good in the world” matters to building your portfolio How does Joe really feel about kale? Where is this amusement park of food again? And, do they have roller coasters? What  the “C” in CEO should really mean and why it matters Phil’s take on who should come first in the employment line Mercenary or martyr...Harvard U, are you listening? TGFG, and why it should be your new mantra before investing with any company Follow this style of investing and you can take your cues from Discovery Channel wildlife documentaries Do this, against “modern portfolio theory” advice and win What Matt really wants to “not know” “This is stupid and I don’t want to do it,” translates to this one thing The simplest way  to make the world your “oyster” How investing can contribute to your spiritual enlightenment Panama Red, Mexico Green...Maybe being a Grand Canyon tour guide did come with a little bonus education Contact Phil Town: Learn from Phil and his team at Rule One Investing Follow Phil’s page  on Facebook Watch and learn more about investing  on Phil's YouTube channel Read more from Phil  on LinkedIn References and Links Mentioned: Invested by Danielle Town & Phil Town Phil’s website Rule One Investing Phil’s 3-Day Transformational Investing Workshop Fast Company Inc. Magazine Investing  Between the Lines by L.J. Rittenhouse The InvestED podcast James Altucher newsletters The Education of a Value Investor by Guy Spier The Dhando Investor by Mohnish Pabrai Hustle & Flowchart Masterclass #71 with Jason Rotman Automated Investing and how to Grow Your Savings and Wealth by Joe Fier Ready to break free from the entrepreneurial rat race but not sure how to best invest your time to do it? See what's in our portfolio that might help you.

How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS. Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list. Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend. "We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max Some Topics We Discussed Include: Almost every definition of success as a writer is BS Books on the New York Times bestseller list mean they’ve sold the most copies, more BS Plus, discover the biggest pile of BS yet when it comes to the book you produce What Matt needs to throw in his burn pile What the true purpose of writing your book should be Who's to blame for the lackluster connotation of being an Amazon best selling author? How to segment like a superstar so your book lands in the hands that  earn you true wealth Joe’s a-ha about fortune over fame Is Matt secretly pining to be the next Willie Shakespeare? The highest and best use of a book for your business Even better, the highest and best use of your time period How to shift from middle-class thinking to  break out of your “busy” yet unproductive rut The key to consciously choosing what you do every day Tucker’s two cents about how to be famous...Something you may not want to emulate An easy solution to the “honey do” lists at home How to fight with your spouse and end up with a happier life Three qualities Tucker looks for in his clients before signing a deal Contact Tucker Max: Find Tucker and his team at Scribe Media Follow the Tucker  on Facebook Learn more about Scribe Media on YouTube Find Scribe Media on LinkedIn References and Links Mentioned: I Hope They Serve Beer in Hell by Tucker Max Scribe Media (formerly Book in a Box) The Last Black Unicorn by Tiffany Haddish HARO site to gain exposure and build authority  while helping reporters complete stories The Scribe Method by Scribe Media Managing Oneself by Peter Drucker The Essential Drucker by Peter Drucker Speakeasy mastermind group Everybody Writes by Ann Handley Bird by Bird by Anne Lamott On Writing by Stephen King Hustle & Flowchart Masterclass #38 with Chandler Bolt How to Write a Book in a Weekend by Joe Fier and Matt Wolfe Want to learn how to define your message and find your perfect audience to market that book to? Learn how we can help you narrow your focus.  

What does an engineer, a thriving done for you, “get you featured on a  podcast service,” and performing on the largest virtual stage all have in common?  These are just some of the topics Tom Schwab answers today on the podcast. Tom jumps head first into the plethora of benefits any online business owner can enjoy by being featured on podcasts. Find out the very model Tom and his crew of 18 at The Interview Valet use to help blossoming online business owners escape the trap of being obscure. All of Tom’s experts tips on how to raise your awareness in the eyes of your intended audience through podcast appearances are in here. In truth, the action steps you need to take may be much easier than you think. If you want to spread your virtual wings and “be discovered” for what you’ve got to offer, this is by far one of the easiest ways to do it. And, if Tom’s advice resonated with you, be sure to check out podcast strategy from Jonathan Rivera and Matt’s advice on connecting to anyone through a podcast. "Content is king, but contact is God.”  - Tom Schwab Some Topics We Discussed Include: How “wasted time” turned an engineer into a budding entrepreneur What you get when you help people switch their focus to doing the stuff they love and stop them from doing the things they loathe Matt & Joe go super sleuth to determine if their podcasts guests are good fits Tom tells us if you’re going to lie to tell him this… If you think you’re going to do this to reach your clients and Apple can’t even do it, think again! The simplest way to have people gladly give you money for your products and services What “whales” don’t do...Additionally, where “big fish” don’t swim Why you should always allow people to speak directly to “The Wizard” (aka-you) If you’re sitting next to Matt and Joe in a restaurant, remember, voices carry This is the best ROI of your time for any entrepreneur What is the Dorie Clark strategy and why should you care about it? Is there a new book titled, Serve, Serve, Ask! in Tom’s future? What to do before reaching out to influencers to become a guest on their podcasts Never do this as a guest on a podcast because the host will definitely do it for you if you nail the “before you reach out” tasks... These three ingredients are the perfect recipe for follow-up as a podcast guest Contact Tom Schwab: Get in touch with Tom and his team at The Interview Valet website Watch Tom on YouTube Connect with The Interview Valet  on Facebook Find Tom LinkedIn References and Links Mentioned: Tom’s freebies for the audience Play Bigger: How Pirates, Dreamers and Innovaters Create and Dominate Markets   Christopher Lochhead Jab, Jab, Right Hook by Gary Vaynerchuk Click Sand: How Online Marketing Will Destroy Your Business by Bill Troy Temi for transcription services Rev for transcription Hubspot Upwork Onlinejobs.ph Hustle & Flowchart Masterclass #73 with Jonathan Rivera Starting a Podcast  by Matt Wolfe Ready to break free from obscurity to grow and scale to your perfect audience? Click here and apply to work with us.