

Driven by Data: The Podcast
Orbition Group
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Episodes
Mentioned books

6 snips
Jan 7, 2025 • 53min
S5 | E6 | Business Process; Data Management’s Moment to Shine with Aldwin Tito, Chief Data Officer at Shell
Aldwin Tito, Chief Data Officer at Shell, shares insights on the significance of data management for safe, eco-friendly operations. He emphasizes that effective management doesn't always require expensive tools, highlighting the value of a strong foundation. The discussion dives into navigating tech hype cycles, the transformative impact of Generative AI compared to past technologies, and the evolving role of CDOs in a data-driven world. Tito encourages a close alignment of data processes with business operations and the importance of promoting data savvy within organizations.

7 snips
Dec 17, 2024 • 54min
S5 | E5 | Why ‘The War for Talent’ is now ‘The War for Talent Intelligence' with Matthew Doucette, Director, Technical Recruitment at Deliveroo
Matthew Doucette, Director of Technical Recruitment at Deliveroo and a talent acquisition guru, discusses the evolving landscape of recruitment data. He points out that despite an abundance of data, recruitment strategies haven’t significantly changed since 2009. Doucette highlights the importance of aligning talent strategies with business results and emphasizes the differentiation between job descriptions and adverts. He also discusses the vital need for qualitative insights and effective collaboration between finance and HR to enhance talent acquisition.

Dec 10, 2024 • 46min
S5 | E4 | Bigger Data, Better Possibilities with Loretta Franks, Chief Data & Analytics Officer at Kellanova
Loretta Franks, Chief Data & Analytics Officer at Kellanova, shares her inspiring journey from a non-technical, STEM background to leading data strategies in the food industry. She discusses the importance of relationship-building and storytelling in enhancing data impact. Loretta emphasizes the need to focus on business outcomes and reusability in data initiatives. Overcoming Imposter Syndrome is also a key theme, as she highlights how leadership style can dictate success and reshape organizational narratives through data.

11 snips
Dec 3, 2024 • 54min
S5 | Ep 3 | From COO to CDO with Perry Philipp, Chief Data Officer at Entain
Perry Philipp, Chief Data Officer at Entain and a veteran in management consulting, dives into the intriguing transition from COO to CDO. He shares insights on the risks of long-term change programs and why centralization isn't always the key solution. The discussion also highlights common business challenges, the importance of data literacy, and effective communication in forging data-driven strategies. Philipp emphasizes viewing data as a vital organizational asset and celebrates the successful global Snowflake migration, showcasing teamwork and innovation.

Nov 26, 2024 • 42min
S5 | Ep 2 | People & Culture: Influencing Change with Johanna Hutchinson, Group Chief Data Officer at BAE Systems
In Episode 2, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Johanna Hutchinson, Group Chief Data Officer at BAE Systems, where they discuss how the role of people and culture influence change, which includes;Government’s perspective on data statisticsMaking data accessible to peopleThe importance of getting the right messages to the right peopleThe power of automation capabilitiesWhere the growth of AI increases in potentialThe notion of value within BAE systemsThe challenges of the defence industryInitial opportunities and challenges as Group CDOThe difference in perception between data and businessCreating core capabilitiesThe use of language and the differences in understanding itThe difference in culture between organisationsRecognising different team cultures across the same organisationThe changing world and how data fits into itThe impact that politics has on the defence sectorThe importance of transformation programmesBuilding an internal data communityMeasuring the impact of data on the businessThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Nov 19, 2024 • 48min
S5 | Ep 1 | Beyond the Hype with Orlando Machado, Chief Data Officer at the LEGO Group
In Episode 1, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Orlando Machado, Chief Data Officer | Vice President at the LEGO Group, where they discuss the hype around new D&A trends, which includes;How LEGO became the to describe data storytelling across LinkedInReflecting on the evolution of Data Science and AI.Addressing the allure of shiny new technologiesHow organisations can cut through the noise to uncover real value.The rise of GenAI and its implications for Data Science and traditional AI practices.The evolving role of the CDO amidst technological advancements and shifting priorities.Challenges organisations face in realising value from Data Science and AI initiatives.Discovering the biggest opportunities that organisations can leverage today.Exploring how LEGO has harnessed Data and AI to drive innovation and create tangible value.The trend and speed of the hype cycles and buzzwords and their effect on the industry.The future of digital and data roles based on new technologies and demandsThe impact the lack of standardisation has on the D&A industry.The difficulty of knowing which hype cycles to adopt.Prioritising opportunities in use cases.Tackling AI ethics.How LEGO are tackling data literacy fluency.The effect the size of the organisation can have when implementing data strategies.Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Oct 15, 2024 • 50min
S4 | Ep 50 | Visibility & Curiosity: Why Data is a Marketing Exercise with Marion Shaw, Head of Data & Analytics at Chaucer Group
In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;Having a career that allowed an understanding of what it takes to get something to market and grow profits Why technology and data can’t be treated the same way How curiosity around data impacts business decision making Getting your business stakeholders to ask the right questions Building new revenue streams be leveraging data that was previously unavailable to harnessHow she created a gamified data exercise to market and educate business stakeholders How that has benefited the data team with their engagements with their business stakeholders Using competition and FOMO to battle cynicism and scepticism Accepting that you’ll never know win over everybody Utilizing traditional marketing techniques to tell the story Why they brought the former receptionist into the team as a data champion Using your success stories to drive positive PR The importance of being visible to your stakeholders to build interest and curiosity Why D&A teams can’t be successful without business stakeholders Guiding your business stakeholders to meet you in the middle Measuring the effectiveness of your marketing efforts The importance of tracking your results beyond the initial use case Agreeing an attributable figure that data can claim for the returns Identifying your biggest champions and squeakiest wheelWhy you should never use “data speak”Advice on how to drive curiosity, interest and buy-in Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Oct 8, 2024 • 45min
S4 | Ep 49 | Building Data Products That “Sell” with Maddie Armitage, Director of Data & AI Solutions at BT
Maddie Armitage, Director of Data & AI Solutions at BT, brings over 20 years of expertise in data strategy and transformation. She dives into building data products that drive commercial success, emphasizing a product-led mindset and collaboration across teams. Maddie highlights the importance of understanding stakeholder needs and prioritizing outcomes to enhance efficiency. The discussion touches on the evolving role of the Chief Data Officer and why strong relationships are key to leveraging data as a valuable asset for organizational growth.

Oct 1, 2024 • 46min
S4 | Ep 48 | The Unintentional Challenges of a Data Hungry Organisation with Rachel Purchase, Director of Data & Analytics at Admiral Group Plc
Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, shares her fascinating insights on navigating a data-hungry organization. She discusses the challenges of aligning business and IT, the importance of defining clarity in goals, and the transition from product-centric to customer-centric approaches. Rachel highlights the need for a strong data culture and the significance of upskilling professionals in non-data-related roles. Additionally, she explores the creation of a data academy and the unique aspects of fostering engagement through effective communication.

Sep 24, 2024 • 37min
S4 | Ep 47 | Bridging the AI Skills Gap with Anna Wang, Head of AI at Multiverse
Anna Wang, the Head of AI at Multiverse and a Stanford alum, dives into the current AI landscape. She discusses the pressing need to bridge the AI skills gap and emphasizes investing in people, not just technology. Anna explains how AI models can outperform traditional interview methods and tackles common misconceptions about AI's capabilities. The conversation also highlights the ethical concerns hindering AI adoption and the necessity for personalized training to empower diverse teams. Excitingly, she predicts a future where businesses will become AI-native.