Driven by Data: The Podcast

In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;Having a career that allowed an understanding of what it takes to get something to market and grow profits Why technology and data can’t be treated the same way How curiosity around data impacts business decision making Getting your business stakeholders to ask the right questions Building new revenue streams be leveraging data that was previously unavailable to harnessHow she created a gamified data exercise to market and educate business stakeholders How that has benefited the data team with their engagements with their business stakeholders Using competition and FOMO to battle cynicism and scepticism Accepting that you’ll never know win over everybody Utilizing traditional marketing techniques to tell the story Why they brought the former receptionist into the team as a data champion Using your success stories to drive positive PR The importance of being visible to your stakeholders to build interest and curiosity Why D&A teams can’t be successful without business stakeholders Guiding your business stakeholders to meet you in the middle Measuring the effectiveness of your marketing efforts The importance of tracking your results beyond the initial use case Agreeing an attributable figure that data can claim for the returns Identifying your biggest champions and squeakiest wheelWhy you should never use “data speak”Advice on how to drive curiosity, interest and buy-in Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Maddie Armitage, Director of Data & AI Solutions at BT, brings over 20 years of expertise in data strategy and transformation. She dives into building data products that drive commercial success, emphasizing a product-led mindset and collaboration across teams. Maddie highlights the importance of understanding stakeholder needs and prioritizing outcomes to enhance efficiency. The discussion touches on the evolving role of the Chief Data Officer and why strong relationships are key to leveraging data as a valuable asset for organizational growth.

Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, shares her fascinating insights on navigating a data-hungry organization. She discusses the challenges of aligning business and IT, the importance of defining clarity in goals, and the transition from product-centric to customer-centric approaches. Rachel highlights the need for a strong data culture and the significance of upskilling professionals in non-data-related roles. Additionally, she explores the creation of a data academy and the unique aspects of fostering engagement through effective communication.

Anna Wang, the Head of AI at Multiverse and a Stanford alum, dives into the current AI landscape. She discusses the pressing need to bridge the AI skills gap and emphasizes investing in people, not just technology. Anna explains how AI models can outperform traditional interview methods and tackles common misconceptions about AI's capabilities. The conversation also highlights the ethical concerns hindering AI adoption and the necessity for personalized training to empower diverse teams. Excitingly, she predicts a future where businesses will become AI-native.

In Episode 46, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Katy Gooblar, Director of Education & Data at Data Literacy Academy, where they discuss how to ensure your people are AI ready, which includes; The key factors in ensuring an organisation is ready to truly harness the power of AIHow AI adoption is related to trust in leadershipUnderstanding which foundations you need to leverage AIThe interconnectivity between data literacy and AI adoptionWhy you need to focus on the silent majority The departmental nuances that affect learning and adoptionThe link between usage, trust and understanding for adoption Why literacy progress requires a lot more than training How culture can be fluid across departments and how that impacts adoption Why data literacy must be more than a side of desk activity The importance of understanding the psychological of winnings hearts and minds The educational mechanisms used to drive effective change Why you have to create key messaging that is tied to business objectives How to assess people to develop the right curriculum for individuals Why you never want people starting in the wrong place Identifying your key strategic cohorts The nuances of top down versus bottom-upGetting the communications and marketing messages out into a business Why it’s not just about what people learn but how they learn and interact Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Tony Zona, Chief Data Officer at Grant Thornton UK, shares insights from his impressive 25-year career. He emphasizes the importance of translating data language into business value, discussing how non-traditional backgrounds enhance perspectives. Zona highlights the need for data literacy as a cultural shift rather than mere training. He stresses the role of communication in bridging gaps between data teams and business leaders. With a focus on collaboration, he advocates for a unified language of data that drives decision-making and addresses organizational needs.

In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes; Selling Satalia to WPP Why it’s become a successful acquisition Launching a research organisation to understand ‘machine consciousness’Why machine consciousness will be a very important question we’ll face as a species over the coming years  Why we should be looking at AI through applications not technologies How GenAI has given artificial intelligence a UI Why GenAI isn’t the panacea of AIThe 3 things that you need to unlock value with GenAI Why you need differentiated talent to succeed with AI How optimisation algorithms will still give you the biggest bang for your buckWhy the most popular definition of AI is the weakest Why using human beings as the pinnacle of intelligence is not a good idea The 6 categories of applications of AI that resolve any business friction Why we should be tracking neuromorphic computing How GenAI has disrupted the media, advertising and marketing sectorsWhy LLMs are like intoxicated graduates Figuring out which problems to tackle that will truly disrupt your business Why the capability of the technology will outrun the speed of adoption The questions to ask to spot the genuine ‘AI Experts’ A controversial view on AI ethics surrounding intent The 3 type of AI risks The 3 questions you need to ask yourself to deploy AI safely Why we may only be 10-20 years away from a superintelligence Why a superintelligence could be the biggest existential threat to humans if we don’t focus on safety Why we have a duty of care to build conscious AIThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Stijn (Stan) Christiaens, Co-founder and Chief Data Citizen at Collibra, dives into the transformative world of data monetization. He explains the pivotal role of the Chief Data Citizen in fostering a data-driven culture. The discussion reveals why treating data as an asset is crucial yet often neglected by companies. Stan touches on the complexities of monetizing data, emphasizing that selling data is the least common method. He also explores the significance of structured frameworks in bridging the gap between data management and financial success.

Davin Crowley-Sweet, Chief Data Officer at National Highways, returns to discuss the transformative journey of valuing data as an asset. He shares insights on the disconnect between data professionals and business language, and the challenges of fostering a data-driven culture. Davin highlights the pitfalls of organizational strategies and the importance of clarity in communication. He delves into the complexities of data valuation, stressing that understanding value is more than just monetization—it's about reshaping business models for success.

In Episode 41, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dominic Holden, Head of Data Governance at Jet2.com, where they talk about the key considerations when building out a data governance function from the ground up, which includes;  Constructing the data governance operation Clearly defining who does what, whenGetting sponsorship and buy-in for data governance Reframing what data governance isDemocratizing data across an organisation Defining and upskilling a data ownership structure Prioritising where to start and what the focus areas should be Balancing the academic and theoretical concepts with reality Considering the practicalities when designing your data governance framework Ensuring that data governance is viewed as a value-creation endeavour and not fixing data The skills and experience needed to build a well-balanced data governance teamThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.