Driven by Data: The Podcast

S5 | E11 | Speed to Value: The Benefits of Data Product Management with Darren Wood, Data Product Leader at BBC

Feb 11, 2025
Darren Wood, Data Product Leader at the BBC, shares his insights on the transformative power of data product management. He emphasizes the importance of collaboration in the data community and the role of personalization in enhancing user journeys. Darren explores the lifecycle of data products and the necessity of understanding organizational dynamics to maximize value. He also discusses the critical differences between data and product teams, the importance of a strategic roadmap, and the need for a business mindset in treating colleagues as customers.
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ANECDOTE

Criminology to Data Products

  • Darren Wood studied criminology and became fascinated with data analysis using SPSS.
  • This interest led him to a career in product management with data responsibilities, eventually specializing in data products.
INSIGHT

BBC's Digital Landscape

  • The BBC's vast digital estate includes iPlayer, Sounds, Sport, Weather, News, Bitesize, and Recipes.
  • Understanding user journeys and touchpoints across these platforms is crucial for personalization.
INSIGHT

Data Products Defined

  • Data products involve structuring data and extracting value, often by building organized tables.
  • Aim for data products to serve multiple use cases, increasing their value and longevity.
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