In Episode 11, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Darren Wood, Data Product Leader at BBC, and they talk about the benefits of Data Product Management, in which they talk about:

• The helpfulness and collaborative nature of the data community
• How the BBC is advancing digitalisation and personalisation
• Understanding the user journey through touchpoints and insights
• Why data products are about structuring data and extracting value
• The key role of organisational understanding in maximising data product value
• The three critical stages in the data product lifecycle
• The four phases that follow the creation of a data product are introduction, growth, maturity, and decline
• The challenge for data product managers in pre-empting decline and making tough decisions
• Why speed to value is critical in data product success
• The key differences between data teams and product teams
• Why a roadmap is essential for prioritisation and decision-making
• How splitting a roadmap into reactive, proactive, and strategic elements enhances focus
• How understanding value can help quantify business impact
• Why adopting a business mindset means treating colleagues as customers
• The importance of ‘eating your own dog food’ in data product teams
• Why treating the data team as a mini business changes how they operate
• The four phases of an effective discovery process: discovery, definition, development, and delivery
• The key difference between data product management and traditional product management—why MVPs in data often don’t reach end users before they are fully functional
• The ongoing debate between domain-oriented, centralised, and decentralised approaches
• The varying responsibilities of a data product team, and why alignment with business value is key
• Why stepping into a data product manager role requires conscious awareness of its challenges and opportunities

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.