Driven by Data: The Podcast

S5 | E4 | Bigger Data, Better Possibilities with Loretta Franks, Chief Data & Analytics Officer at Kellanova

Dec 10, 2024
Loretta Franks, Chief Data & Analytics Officer at Kellanova, shares her inspiring journey from a non-technical, STEM background to leading data strategies in the food industry. She discusses the importance of relationship-building and storytelling in enhancing data impact. Loretta emphasizes the need to focus on business outcomes and reusability in data initiatives. Overcoming Imposter Syndrome is also a key theme, as she highlights how leadership style can dictate success and reshape organizational narratives through data.
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ANECDOTE

Loretta's Career Journey

  • Loretta Franks has been with Kellogg's/Kellanova for almost 18 years.
  • Her background is in STEM, starting with a degree in economics and qualifying as a chartered accountant.
INSIGHT

Kellogg's to Kellanova

  • Kellogg's spun off its North American cereal business into WK Kellogg in October 2023.
  • The remaining global snacking and international cereal business was renamed Kellanova.
ADVICE

Non-Technical Background as a Strength

  • Leverage non-technical backgrounds as a strength in data leadership.
  • Focus on stakeholder management, influencing, and building trust.
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