26min chapter

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S5 | E4 | Bigger Data, Better Possibilities with Loretta Franks, Chief Data & Analytics Officer at Kellanova

Driven by Data: The Podcast

CHAPTER

Navigating Data Value in CPG Organizations

This chapter explores the intricacies of data analytics in consumer packaged goods (CPG) companies, emphasizing the importance of a product mindset in data governance. It discusses the need for resilience in data roles and advocates for a broader view of value that includes operational efficiency and collaboration, rather than solely focusing on financial metrics. The conversation highlights the challenges of prioritizing data initiatives and the transformative journey of evolving data governance frameworks amidst organizational change.

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