

Web3 CMO Stories
Joeri Billast
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
Mentioned books

Jun 23, 2023 • 22min
Web3 Gaming and NFTs: Altura's Revolution with Majd Hailat | S3 E03
Send us a textAre you ready to revolutionize your gaming experience? Join us as we sit down with Majd Hailat, the founder and CEO of Altura, the next-generation NFT gaming platform that's bridging the gap between Web3 development and game development. Meshed opens up about the challenges of building infrastructure for an entirely new industry, navigating the volatile crypto market, and how Altura's API and SDKs are empowering game developers to easily create and distribute NFTs.As we dive into the rapidly evolving world of Web3 gaming, we uncover the trends shaping the industry and discuss the value of partnerships like Altura's unity partnership. We also tackle the environmental concerns surrounding NFTs and how Altura is addressing these issues. But it doesn't stop there! We explore the benefits of Altura's white-label NFT marketplaces and the monetization opportunities they offer for game developers. Don't miss this fascinating conversation with Majd Hailat as we unveil the future of NFT gaming and the role of Altura in this thrilling space.This episode was recorded through a StreamYard call on May 31, 2023. Read the blog article here: https://webdrie.net/web3-gaming-and-nfts-alturas-revolution-with-majd-hailat/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

Jun 16, 2023 • 34min
Creating Content That Matters: Lessons from Jay Acunzo on Storytelling | S3 E02
Send us a textEver wondered what it takes to truly resonate with your audience through storytelling? * We had the pleasure of chatting with independent creator, author, podcaster, creative coach, and co-founder of Creator Kitchen, Jay Acunzo, who shared his insights on the power of storytelling in connecting with our audience. Inspired by the legendary Anthony Bourdain, Jay aims to bring that same level of authentic and captivating narratives into the world of marketing and content creation.(*)Jay's storytelling tips are notably relevant for entrepreneurs, marketers, and content creators, and their applicability extends to the Web3 space as well, even if our discussion isn't focused on Web3.In our conversation, we tackle the role of personal perspective in storytelling and discuss the potential drawbacks of relying too heavily on AI tools for content creation. We emphasize the need to step beyond the usual, commodified content and focus on delivering emotionally resonant stories that leave a lasting impact on our audience. Together, we explore strategies for creators to stand out in a crowded space and create content that truly matters.Lastly, we dive into the art of leveraging tension in storytelling to forge meaningful bonds with our audience. We examine the balance between building suspense and avoiding sensationalism, ensuring that our stories captivate without alienating our listeners. Don't miss this insightful episode as we uncover the secrets to elevating your content creation game and forging genuine connections with your audience.This episode was recorded through a StreamYard call on May 30, 2023. Read the blog article here: https://webdrie.net/creating-content-that-matters-lessons-from-jay-acunzo-on-storytelling/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

Jun 9, 2023 • 28min
Work & Collaboration in the Metaverse with Stefanie Palomino & Room3D | S3 E01
Send us a textWhat happens when a sci-fi enthusiast with a passion for cutting-edge technology sets out to revolutionize the future of work and collaboration? Meet Stefanie Palomino, CPO and general manager of Room3D and former CEO of Red Lab Group, as she shares her journey from a love of science fiction to the creation of a groundbreaking metaverse platform. In this captivating conversation, we explore how Room3D combines 3D technology and video streaming to create a functional metaverse space that fosters emotional connections and safe spaces, transforming the way we interact online.Diving deeper into the world of Room3D, we discuss the importance of emotions and innovative design in creating an atmosphere that encourages creativity and productivity. Touching on topics such as the shift to game worlds and the significance of having safe spaces in the Metaverse, Stefanie offers a glimpse into the endless possibilities of digital collaboration. Don't miss out on this fascinating episode as Stefanie Palomino shares her vision for a more creative, productive, and enjoyable digital world.This episode was recorded through a StreamYard call on May 30, 2023. Read the blog article here: https://webdrie.net/work-collaboration-in-the-metaverse-with-stefanie-palomino-room3d/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

May 12, 2023 • 12min
S2 E52 Season Finale: CEX Experience, Rebranding Announcement, and What's Next for Web3 CMO Stories
Send us a textJoin us for the season finale of the CMO Stories Podcast as host Joeri shares his exciting experience at CEX in Cleveland. In this solo episode, Joeri reflects on the valuable lessons learned from the NFT workshop, discusses the rebranding of the podcast to Web3 CMO Stories, and shares key takeaways on topics such as NFTs, content entrepreneurship, and AI in Web3. This episode was recorded through a StreamYard call on May 9, 2023Season 3 will start in June. Stay tuned!If you're interested in the Web3 Basics Masterclass NFT and recordings, send Joeri a DM on LinkedIn, Twitter or Instagram.

May 10, 2023 • 25min
S2 E51 How Entrepreneurs Can Make an Impact in the Web3 World and Overcome Obstacles – with Mike Vitez
Send us a textIn this engaging episode, join Joeri Billast as he sits down with Mike Vitez, an experienced entrepreneur and Web3 business development expert, to discuss the opportunities and challenges in the rapidly evolving world of Web3. Learn about Mike's journey, the crucial role of networking and connecting the dots, and how to navigate the complex landscape of legal, financial, and technological issues that entrepreneurs face in the Web3 space. Discover valuable insights on harnessing the power of artificial intelligence and blockchain technology, and gain inspiration to make a lasting impact in the Web3 world. Don't miss this informative and thought-provoking conversation!This episode was recorded through a StreamYard call on April 25, 2023. Read the blog article here: https://webdrie.net/how-entrepreneurs-can-make-an-impact-in-the-web3-world-and-overcome-obstacles-with-mike-vitez/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

May 5, 2023 • 33min
S2 E50 How Web3 Will Shape the Future of Culture and Society – with Shashwat Eternal
Send us a textIn this fascinating episode, Joeri Billast and Shashwat Eternal dive deep into the world of Web3 and its potential impact on culture and society.Shashwat has been a novelist, a founder in the normie world, and a marketeer in Web3 for about 3 years. He has led the marketing efforts for multiple projects, NFT3 being his third, and brings a cultural lens to everything crypto.His central conviction is that among the 3 big tech frontiers of AI, Bioengineering and Blockchain, blockchain will bring the most benign cultural progress. It is this thesis and the ideal of individual sovereignty he explores as head of Marketing for NFT3.com. Joeri and Shashwat discuss the current state of the decentralized finance (DeFi) space, the emergence of decentralized identity, and how Web3 gaming could revolutionize the industry. They also share insights on the Metaverse and its potential to change how we interact and network in the digital realm. Don't miss this thought-provoking conversation as they explore the future possibilities of Web3 technology and its implications on our everyday lives.This episode was recorded through a StreamYard call on April 25, 2023. Read the blog article here: If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

May 3, 2023 • 9min
S2 E49 The Metaverse Is Alive and Thriving: What's Next in This Digital Revolution?
Send us a textJoin us for a fascinating dive into the Metaverse and augmented reality in this episode of the CMO Stories Podcast. Our host Joeri shares insights from his recent Metaverse Masterclass and a thought-provoking panel discussion with top industry professionals. This episode was recorded through a StreamYard call on April 22, 2023If you're interested in the Web3 Basics Masterclass NFT and recordings, send me a DM on LinkedIn, Twitter or Instagram.

Apr 28, 2023 • 33min
S2 E48 How Web3 and AI Transform the Future of Marketing and Copywriting – with Jordache Johnson
Send us a textDiscover the future of marketing and copywriting as we delve into the fascinating world of Web3 and AI in this engaging podcast episode. Join Jordache Johnson and me as we discuss how these cutting-edge technologies are transforming the marketing landscape and offering unprecedented opportunities for businesses. Learn about the challenges and potential rewards in this brave new world while exploring how marketing fundamentals and traditional skills still play a crucial role. Tune in for thought-provoking insights and essential tips on adapting to the rapidly evolving world of marketing and staying ahead of the curve. Don't miss this essential conversation on the intersection of Web3, AI, and marketing!This episode was recorded through a StreamYard call on April 20, 2023. Read the blog article here: https://webdrie.net/how-web3-and-ai-transform-the-future-of-marketing-and-copywriting-with-jordache-johnson/ If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

Apr 26, 2023 • 33min
S2 E47 How to Leverage AI Tools for Web3 Success – with Brian Fanzo
Send us a textToday we delve into the exciting world of artificial intelligence (AI) and its role in shaping the future of Web3. Join Joeri and his special guest Brian Fanzo as they explore how AI tools are transforming content creation, the essential skills needed to work effectively with AI, and the importance of testing and adapting as we navigate this rapidly evolving landscape. They also discuss the opportunities and challenges presented by Web3 and how AI can empower us to harness its full potential. Don't miss this engaging conversation packed with valuable tips, resources, and expert insights!This episode was recorded through a StreamYard call on April 21, 2023. Read the blog article here: https://webdrie.net/how-to-leverage-ai-tools-for-web3-success-with-brian-fanzo If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

Apr 21, 2023 • 34min
S2 E46 How to Harness the Power of Storytelling in Your Web3 Projects – with Ani Alexander
Send us a textWeb3 is rapidly transforming the landscape of the internet, with decentralized applications and technologies making headway in various industries. One critical aspect of Web3's success is how projects communicate their stories, engage their communities, and build strong personal brands.Listen to Joeri's conversation with Ani Alexander in this pleasant episode.This episode was recorded through a StreamYard call on April 19, 2023. Read the blog article here: https://webdrie.net/how-to-harness-the-power-of-storytelling-in-your-web3-projects-with-ani-alexander If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.