Web3 CMO Stories

Joeri Billast
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Apr 21, 2023 • 34min

S2 E46 How to Harness the Power of Storytelling in Your Web3 Projects – with Ani Alexander

Send us a textWeb3 is rapidly transforming the landscape of the internet, with decentralized applications and technologies making headway in various industries. One critical aspect of Web3's success is how projects communicate their stories, engage their communities, and build strong personal brands.Listen to Joeri's conversation with Ani Alexander in this pleasant episode.This episode was recorded through a StreamYard call on April 19, 2023. Read the blog article here: https://webdrie.net/how-to-harness-the-power-of-storytelling-in-your-web3-projects-with-ani-alexander If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
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Apr 19, 2023 • 11min

S2 E45 Why You Should Care About Web3 – The Impact of Digital Identity and NFTs (cfr. Web3 Basics Masterclass)

Send us a textUnlocking Web3 Potential.Discover the world of Web3, digital identity, and NFTs as Joeri Billast shares insights from his exclusive masterclass series. Learn how these technologies are shaping the future of business, marketing, and online communities. Dive into use cases, practical applications, and opportunities to stay ahead of the curve in the rapidly evolving digital landscape. Join the conversation and uncover the possibilities of Web3 today!Register for the last session of the Web3 Basics Masterclass "Exploring the Metaverse" here: https://streamyard.com/watch/eePTKMaan7HgOr send Joeri a DM on social media with your question.
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Apr 14, 2023 • 27min

S2 E44 Sky Club: How to Make Web3 More Accessible for Users by Reducing Friction – with Louise Ivan

Send us a textToday, I’m joined by fellow Sky Club member Louise Ivan. Louise is the CEO and Co-founder of Ryder—a hardware wallet that simplifies your Web3 journey. Before creating Ryder to simplify one’s journey in web3, Louise was the Growth Lead at Stacks Foundation (STX), leading community and token growth. Currently, STX is the top web3 project on Bitcoin.This episode was recorded through a StreamYard call on April 11, 2023. Read the blog article here: https://webdrie.net/how-to-make-web3-more-accessible-for-users-by-reducing-friction-with-louise-ivan If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
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Apr 12, 2023 • 26min

S2 E43 How Your Business Can Harness the Potential of Immersive Technologies in Web3 Marketing – with Gokhan Guneri

Send us a textOur guest today is Gokhan Guneri, the co-founder of Clooned .In this podcast episode, Gokhan talks about the growing use of 3D and 360-degree marketing strategies to engage consumers in a more immersive and interactive way. He describes a successful implementation of augmented reality at an international defense expo in Istanbul and envisions a future where customer control and Web3 technologies will become a major channel for marketing strategies. He also highlights the importance of staying up-to-date with the rapid changes in the industry and the growth of the metaverse, NFTs, and Web3.This episode was recorded through a StreamYard call on April 6, 2023. Read the blog article here: https://webdrie.net/how-your-business-can-harness-the-potential-of-immersive-technologies-in-web3-marketing-with-gokhan-guneri If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram. 
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Apr 7, 2023 • 29min

S2 E42 How Blockchain Technology Can Transform Marketing and Entrepreneurship – with Mark Soares

Send us a textOur guest today is Mark Soares.  He is the founder of Blokhaus Inc, a Marketing & Communications agency in Web3 and Blockchain. Prior to founding Blokhaus, Mark was responsible for Marketing & Communications at a global consumer electronics company. Upon discovering Bitcoin in 2015, he passionately championed blockchain as a transformative technology that can better connect people and help reimagine how value is exchanged in the new digital economy. Mark is also a member of Cointelegraph's Innovation Circle, a contributor at Rolling Stone, and has been featured on several speaking panels for NFT/Web3-centric discussions at top events, including SXSW, Art Basel, Art Basel Miami, VidCon, NFT NYC, and more. He  and his team at Blokhaus have helped top brands with Web3-centric projects, including Gap, McLaren, Art Basel, Red Bull Racing, Evian, NY Mets, Manchester United, Papa Johns, Guerlain, and more. This episode was recorded through a StreamYard call on April 5, 2023. Read the blog article here: https://webdrie.net/how-blockchain-technology-can-transform-marketing-and-entrepreneurship-with-mark-soares If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram. 
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Apr 5, 2023 • 23min

S2 E41 How Entrepreneurs Can Leverage NFTs to Create New Revenue Streams and Opportunities – with Fiona Adams

Send us a textToday, we are joined by Fiona Adams, the Commercial Director at Colexion, a leading NFT marketplace. Fiona is a Blockchain and NFT Evangelist with a passion for her work and a mission to be the best she can be every single day. With her strong belief in perseverance and hard work, Fiona has made a significant impact in the NFT and blockchain space.In her role at Colexion, Fiona has been instrumental in connecting digital artists and buyers, empowering creators with the tools they need to protect and sell their unique digital creations. Colexion is focused on offering a platform for player card NFTs with great in-game utility with every NFT on the platform digitally signed by the cricket players and permanently recorded and verified through the blockchain.This episode was recorded through a StreamYard call on March 29, 2023. Read the blog article here: https://webdrie.net/how-entrepreneurs-can-leverage-nfts-to-create-new-revenue-streams-and-opportunities-with-fiona-adams If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram. 
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Mar 31, 2023 • 28min

S2 E40 How Web3, NFTs, and the Metaverse Will Reshape Marketing – with Costantino Roselli

Send us a textToday's guest is a master of brand storytelling, futurist, and bestselling author, Costantino Roselli.Ranked among the top 1% of marketing professionals by Linkedin in 2021, Costantino has helped shape the success of brands and products you encounter daily. A polymath and a serial entrepreneur, he's dedicated to staying ahead of the curve and breaking free from traditional constraints.As the Co-founder and Chief Metaverse Officer of NTZNS and a member of “The Infinite Club,” Costantino is a force to be reckoned with.This episode was recorded through a StreamYard call on March 29, 2023. Read the blog article here: https://webdrie.net/how-web3-nfts-and-the-metaverse-will-reshape-marketing-with-costantino-roselliIf you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram.
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Mar 29, 2023 • 9min

S2 E39 What I Discovered About Web3 Adoption on My San Diego Adventure

Send us a textIn this solo episode, I share my exciting experiences from Social Media Marketing World and a Marketing Mastermind event. I talk about meeting industry experts, hosting the Web3 Table Talks and my W3X Mastermind to help entrepreneurs and marketers dive into the world of Web 3. Don't miss this insightful episode that covers everything from AI to Disneyland!This episode was recorded through a StreamYard call on March 23, 2023. Read the blog article here: https://webdrie.net/what-i-discovered-about-web3-adoption-on-my-san-diego-adventureYou find all info about my W3X mastermind here: https://webdrie.net/w3xcelerate/
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Mar 24, 2023 • 34min

S2 E38 Are We Entering a New Era of Interactive Storytelling with Web3 and NFTs? – with Adam Martin

Send us a textOur guest today is Adam Martin, Co-Founder of Macroverse Media Inc. Adam is a director-producer with a Film, TV & New Media background who helps take projects from inception to completion, ensuring creative content keeps pumping, budgets are met and schedules keep rolling. Macroverse is a web3 entertainment studio that rewards its community, collectors, creators, and collaborators for supporting upcoming blockbuster franchises spanning comics, TV, gaming, animation, movies, and more. By integrating user-generated and community driven content with their original IP,  Macroverse incubates and funds new projects, and invests in creators, concepts and people, while providing a clear and open doors for aspirational storytellers from across the globe. Throughout his career, Adam has collaborated with the likes of Michael Bay, Seth Rogen, Don Cheadle, Bill Hader and Lil’ Dicky on projects for Disney, Fox and HBO just to name a few. Starting with highly collectible NFT comics and characters, Adam is building the next generation of entertainment. Despite the challenge of the traditional comics fanbase being hesitant towards Web3/NFT tech, Adam sees massive potential in reaching this audience. By exploring both the creator and fan sides of the business, Adam sees a genuine opportunity to change some minds. The “Creator Economy” discussion will play on Adam’s experience in entertainment, his mission to open up access to new creators, and the tools necessary for them to benefit from their success. There are several projects exploring the boundary between web3 and entertainment, and Adam examines what makes Macroverse unique. This episode was recorded through a StreamYard call on March 7, 2023.You find the show notes here: https://webdrie.net/are-we-entering-a-new-era-of-interactive-storytelling-with-web3-and-nfts-with-adam-martinPS: Did you already hear about our my new W3X Mastermind? 
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Mar 22, 2023 • 30min

S2 E37 Sky Club: How Flaunt is Pioneering the Loyalty Programs of the Future – with Connor Kelley

Send us a textToday I'm joined by fellow Sky Club member Connor Kelley. He is the Co-founder and CEO of Flaunt, an enterprise web3 loyalty management platform. Prior to Flaunt, Connor worked in investment banking and then spent several years at Roblox, where he led product development in Roblox's Avatar Marketplace and received a patent for building their engage-to-earn payout algorithm in 2020. This episode was recorded through a StreamYard call on March 7, 2023.You find the show notes here: https://webdrie.net/how-flaunt-is-pioneering-the-loyalty-programs-of-the-future-with-connor-kelleyPS: Did you already hear about our my new W3X Mastermind? 

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