

Web3 CMO Stories
Joeri Billast
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
Mentioned books

Mar 17, 2023 • 28min
S2 E36 Sky Club: How Web3 Transforms Loyalty and Community Building – with Tara Fung
Send us a textToday's guest is Tara Fung, Co-founder and CEO of Co:Create, a company that helps brands build communities using Web3 technology. She is a fellow member of the Sky Club. Tara explains how Web3 works, and how it can be used to create more engaged communities that are loyal to a brand. She also gives examples of brands that have already implemented Web3, such as Starbucks and Nike, and how they have benefited from it.This episode was recorded through a StreamYard call on March 2, 2023.You find the show notes here: https://webdrie.net/how-web3-transforms-loyalty-and-community-building-with-tara-fungPS: Did you already hear about our my new W3X Mastermind?

Mar 15, 2023 • 47min
S2 E35 Metaverse vs. Reality: How Web3 is Blurring the Lines – with Hope Frank and Elliott Jobe
Send us a textIn this episode, we dive into the world of Web3 and its potential impact on marketing. Joeri talks to Hope Frank and Elliott Jobe, the CMO and Co-Founder/CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 technology. They discuss the future of the Metaverse, the importance of ownership and IP rights, and the potential of NFTs in marketing. Tune in to learn about the opportunities and challenges of Web3 marketing and how you can leverage this emerging technology for your business.This episode was recorded through a StreamYard call on March 1, 2023.You find the show notes here: https://webdrie.net/metaverse-vs-reality-how-web3-is-blurring-the-lines-with-hope-frank-and-elliott-jobePS: Did you already hear about our my new W3X Mastermind?

Mar 10, 2023 • 29min
S2 E34 How Web3 Empowers Girls in Tech – with Juliette Blake
Send us a textToday's guest is Juliette Blake, Founder of Miss O Cool Girls and Co-Founder, Creator & Executive Producer of Miss O & Friends.We discussed how her company is leveraging NFTs and Web3 to empower girls in the tech industry.As a leader in the Web2 space, Blake's company, Miss O & Friends, has been creating safe online spaces for girls for over 15 years. However, with the rise of Web3 and NFTs, Blake saw an opportunity to build on her existing mission and provide new opportunities for girls in the tech industry.This episode was recorded through a StreamYard call on February 15, 2023.You find the show notes here: https://webdrie.net/how-web3-empowers-girls-in-tech-with-juliette-blakePS: Did you already hear about my new W3X Mastermind?

Mar 8, 2023 • 30min
S2 E33 How to Get the Most Out of Your Content and Build a Community with Web3 – with Brian Piper
Send us a textToday's guest is Brian W. Piper. He has been optimizing digital content since 1996. Brian can help you discover the data-inspired insights to make your business succeed. He's an author, speaker, Web3 enthusiast and educator. He understands the complexities of digital content, data, and communication.Brian talks about his brand new book Epic Content Marketing, second edition that he wrote together with Joe Pulizzi. The book has just been released.This episode was recorded through a StreamYard call on February 14, 2023.You find the show notes here: https://webdrie.net/how-to-get-the-most-out-of-your-content-and-build-a-community-with-web3-with-brian-piperPS: Did you already hear about our my new W3X Mastermind?

Mar 3, 2023 • 28min
S2 E32 How the Metaverse Can Revolutionize Customer Experience – with Clemens Behrend
Send us a textToday's guest is Clemens Behrend. He helps Web3 companies to improve their Customer Experience.Clemens holds a BSc degree in Economics and has a rich background in building customer-facing support solutions in Web 3. He spent over five years building Bitpanda's customer support/community department from scratch and scaling it from pre-seed to unicorn. This episode was recorded through a StreamYard call on February 28, 2023.You find the show notes here: https://webdrie.net/how-the-metaverse-can-revolutionize-customer-experience-with-clemens-behrendPS: Did you already hear about our my new W3X Mastermind?

Mar 1, 2023 • 34min
S2 E31 What the Rise of the Metaverse Means for Education – with Vriti Saraf
Send us a textOur guest today is Vriti Saraf.She is the CEO & founder of k20 Educators, a design studio that builds metaverse spaces for learning. She is also a co-founder of the first decentralized autonomous non-profit organization for educators, by educators, called Ed3 DAO. Both organizations aim to reimagine education. Vriti has served as a teacher, a professor, a dean, & a director in public, private, & charter schools both locally & internationally across k12 & higher education.This episode was recorded through a StreamYard call on February 23, 2023.You find the show notes here: https://webdrie.net/what-does-the-rise-of-the-metaverse-mean-for-education-with-vriti-sarafPS: Did you already hear about our my new W3X Mastermind?

Feb 24, 2023 • 5min
S2 E30 Ever Had a Life-Changing Experience that Unlocked Endless Possibilities?
Send us a textThis is a short solo podcast about how my life changed in the last 12 months after I met Mark Schaefer at Social Marketing World 2022 and received my first NFT from Michael Stelzner.This episode was recorded through a StreamYard call on February 18, 2023.You find the video version of this episode and all info about the W3X mastermind here: https://webdrie.net/w3xcelerate/

Feb 22, 2023 • 22min
S2 E29 How the Outer Space Virtual Museum is Revolutionizing Education with Blockchain and Web3 Technologies – with Paige Donner
Send us a textToday's guest is Paige Donner. She is a social entrepreneur, Web3 entrepreneur and co-founder of the FrontierDAO. This is a decentralized autonomous organization focused on space exploration, fusion energy innovation and climate solutions through collaboration and decentralized science. This episode was recorded through a StreamYard call on February 14, 2023.You find the show notes here: https://webdrie.net/how-the-outer-space-virtual-museum-is-revolutionizing-education-with-blockchain-and-web3-technologies-with-paige-donner/PS: Did you already hear about our my new W3X Mastermind?

Feb 17, 2023 • 29min
S2 E28 Sky Club: How Wally Simplifies the Onboarding Process for Web3 – with Mayank Jain & Jeremie Cabling
Send us a textWe’re kicking off a new series in partnership with the Sky Club community. I’m a member myself and it's a community of marketers who are passionate about building brands in Web3. Today, I’m joined by fellow Sky Club member Jeremie Cabling and Mayank Jain, who is the CEO and Founder of Wally.Wally is a company that builds seamless onboarding infrastructure for Web3. They work with Web3 apps to make their onboarding experience as simple as possible so they can grow their user base.This episode was recorded through a StreamYard call on February 2, 2023.You find the show notes here: https://webdrie.net/how-wally-simplifies-the-onboarding-process-for-web3-with-mayank-jain-jeremie-cablingPS: Did you already hear about our my new W3X Mastermind?

Feb 15, 2023 • 30min
S2 E27 How Brands & Businesses Should Enter the Metaverse and NFT Space – with Diego Borgo
Send us a textDiego Borgo is an advisor for Fortune 500 brands, helping them enter the Metaverse and the NFT space. With his decade of expertise in digital marketing, he also consults with venture backed startups and educates the public on blockchain and NFTs with 30K followers on LinkedIn. He has been featured in more than 70 podcasts and has been nominated as one of the ten Metaverse experts to follow by W&V, Germany's leading marketing and media portal. This episode was recorded through a StreamYard call on February 2, 2023.You find the show notes here: https://webdrie.net/how-brands-businesses-should-enter-the-metaverse-and-nft-space-with-diego-borgoPS: Did you already hear about our my new W3X Mastermind?