

Web3 CMO Stories
Joeri Billast
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
Mentioned books

Feb 10, 2023 • 28min
S2 E26 How the New Stablecoin 'Glo' Lifts People Out of Poverty – with Jasper Driessens
Send us a textToday's guest is Jasper Driessens. He is the Co-Founder and CMO at Glo Dollar, the nonprofit anti-poverty version of the dollar.Stablecoins are digital currencies that are pegged to the value of a stable asset, like the US dollar, to minimize price volatility. In this episode, we will delve into the story of Glo, a stablecoin that is making a difference in the fight against extreme poverty. This episode was recorded through a StreamYard call on January 26, 2023.You find the show notes here: https://webdrie.net/how-the-new-stablecoin-glo-lifts-people-out-of-poverty-with-jasper-driessens PS: Did you already hear about our my new W3X Mastermind?

Feb 8, 2023 • 24min
S2 E25 What Inspired Seamm to Merge Fashion and Gaming – with Marina Martianova
Send us a textToday's guest is Marina Martianova, founder and CEO of SeammMarina is a serial entrepreneur who launched her first successful startup at the age of 21 and grew it to an over $1M run rate with $2.5K initial investments. Now, she is the founder and CEO of Seamm, a U.S.-based startup, the first to create digital twins of real-world fashion collections for virtual worlds. In 2016, when she was 21, she founded Candice, a foodtech startup for desserts with no added sugar. She expanded it to 80 cities with over 14,000 distribution locations including clients like Starbucks, Metro Cash & Carry and small coffee shops in NYC like Lion’s Milk in Williamsburg. In addition to growing the run rate to over $1M, she increased revenues in the second year by 343%, in the third year by 72%, in the fourth by 253%, and exited in 2020.In 2021, Marina founded Seamm with the mission of becoming a one-stop shop for fashion brands, gaming companies and users and bridging the gap between real-world fashion and virtual worlds, empowering users to fully express their identity in every reality. Marina has dreamt of becoming a fashion designer since she was three years old, embodying her desires by creating clothes for Barbies. Since she grew up with an older brother, they always played video games together. This is how the passion for both industries started. When she exited Candice, she started thinking of an opportunity to connect her two favorite markets into successful business and met an investor that believed in her and was ready to support her ideas. This episode was recorded through a StreamYard call on January 17, 2023.You find the show notes here: https://webdrie.net/what-inspired-seamm-to-merge-fashion-and-gaming-with-marina-martianovaPS: Did you already hear about our my new W3X Mastermind?

Feb 3, 2023 • 27min
S2 E24 How Are Crypto Tech Women Changing the Web3 Space – with Gigi Skarlett
Send us a textToday I'm joined by Gianina "Gigi" Skarlett. She is the Venezuelan Founder & CEO of Crypto Tech Women and W3 Learn AcademyIn this episode, Gigi dives into the world of Web3 and explores the impact of Crypto Tech Women. She discusses the power of education when it comes to understanding Web3 and gives an overview of cryptocurrency wallets. Gigi also talks about the potential of non-fungible tokens and how they are revolutionizing the digital asset space. Finally, Gigi explains how to make Web3 more accessible and user-friendly and shares her key takeaways. Listen in to learn more about the exciting world of Web3 and the potential of crypto tech women! This episode was recorded through a StreamYard call on January 17, 2023.You find the show notes here: https://webdrie.net/how-are-crypto-tech-women-changing-the-web3-space-with-gigi-skarlettPS: Did you already hear about our my new W3X Mastermind?

Feb 1, 2023 • 42min
S2 E23 How France is Becoming the HQ of Western Europe’s Web3 – with Ethan Pierse
Send us a textEthan Pierse is a highly experienced TV and radio interviewee, keynote speaker, moderator, host, and panelist in both English and French. He is the co-founder of the NFT Factory, a physical art gallery and trading center in Paris, democratizing and scaling European Web3. He is also the founding partner of Borderless Ventures and the director of the CryptoAssets Institute. He hosts a few podcasts as well.This episode was recorded through a StreamYard call on January 10, 2023.You find the show notes here: https://webdrie.net/how-france-is-becoming-the-hq-of-western-europes-web3-with-ethan-piersePS: Did you already hear about our my new W3X Mastermind?

Jan 30, 2023 • 6min
S2 Bonus Episode: The State of Web3 Marketing in 2023 – Survey Results
Send us a textAre you curious about the latest trends and insights in Web3 marketing?Listen to this special bonus episode about the state of Web3 Marketing in 2023.I talk about the findings of my survey '𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐖𝐞𝐛𝟑 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟑.' The participants have already received the results, but if you didn't get a chance to take the survey, you can still gain access by purchasing this exclusive series 2 NFT for only 0.003 ETH. Act fast and be one step ahead of your competitors with this valuable information.Do you like to have more guidelines? Check out this YouTube video https://youtu.be/zWqGbh4JmGM by Uncut.fm founder Carlos Diaz. He explains how you to buy the NFT for about $4 or $5 and get access to the report.

Jan 27, 2023 • 25min
S2 E22 How Can Authors Use NFTs and Blockchain Technology to Connect with Their Audience? – with Malene Bendtsen
Send us a textMalene Bendtsen is an author and a business strategist teaching experts, teachers, public speakers and other freedom seekers how to write, publish and market their books. She is also the editor of more than 30 nonfiction books which on average sold 5x market average and created significant business growth for the author.Malene is a futurist at heart and as a business model innovator, she is determined to find new ways for authors to connect with their audience and strategically use their books to build their businesses. This episode was recorded through a StreamYard call on January 3, 2023.You find the show notes here: https://webdrie.net/s2-e22-how-can-authors-use-nfts-and-blockchain-technology-to-connect-with-their-audience-with-malene-bendtsen/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Jan 25, 2023 • 31min
S2 E21 How to Utilize Web3 Technology through Social Tokens and NFTs to Monetize Content and Build a Loyal Audience – with Joe Pulizzi
Send us a textIn this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through social tokens and NFTs to monetize content and build a loyal audience.This episode was recorded through a StreamYard call on December 20, 2022.You find the show notes here: https://webdrie.net/how-to-utilize-web3-technology-through-social-tokens-and-nfts-to-monetize-content-and-build-a-loyal-audience-with-joe-pulizzi/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Jan 20, 2023 • 21min
S2 E20 How to Become a Thought Leader in the Web3 Space – with Nicky Billou
Send us a textToday's guest is Nicky Billou.Nicky is a successful author and speaker known for his books on leadership and success. He is a thought leader in the corporate world and works closely with entrepreneurs, coaches and service-based professionals. He is the co-founder of eCircle Academy, a yearlong program that helps professionals position themselves as authorities in their niche. Nicky is currently working on building an NFT with a major US brand and he asked me if he could share his insights and experience in this exciting new field.This episode was recorded through a StreamYard call on December 14, 2022.You find the show notes here: https://webdrie.net/s2-e20-how-to-become-a-thought-leader-in-the-web3-space-with-nicky-billou/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Jan 18, 2023 • 25min
S2 E19 How does Building a Business in Web3 Differ from Web2 – with Nodo Ivanidze
Send us a textToday's guest is Nodo Ivanidze.Nodo is the CEO and co-founder at Metaview.io and has 10 years of experience in the advertising business. He's a serial entrepreneur, Web3 investor, and business advisor. Nodo is building the first decentralized advertising marketplace for Metaverses. This episode was recorded through a StreamYard call on December 13, 2022.You find the show notes here: https://webdrie.net/how-does-building-a-business-in-web3-differ-from-web2-with-nodo-ivanidzePS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Jan 13, 2023 • 33min
S2 E18 Why Community is the Last Great Marketing Strategy – with Mark Schaefer
Send us a textToday's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.” Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than 70 universities, can be found in more than 700 libraires, and have been translated into 15 languages. This episode was recorded through a StreamYard call on December 22, 2022.You find the show notes here: https://webdrie.net/why-community-is-the-last-great-marketing-strategy-with-mark-schaefer/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥