

Web3 CMO Stories
Joeri Billast
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
Mentioned books

Jan 11, 2023 • 31min
S2 E17 What Opportunities does the Metaverse Present for Businesses – with Carol Carpenter
Send us a textToday Joeri is joined by Carol Carpenter.Carol is the CMO of Unity where she leads brand and creative, comms, customer insight, community, and more. Prior to joining Unity, she was the CMO of VMware where she led the transformation of the company from license software to subscription and SaaS. Carol has led teams in large and small companies, including Google, ElasticBox (sold to CenturyLink), Trend Micro, and Apple. Unity is the world’s leading platform for creating and growing interactive, real-time 3D content. Our platform provides a comprehensive set of software solutions to create, run, and grow interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. We serve customers of all sizes, at every stage of maturity, from individual creators to large enterprisesThis episode was recorded through a StreamYard call on December 8, 2022.You find the show notes here: https://webdrie.net/what-opportunities-does-the-metaverse-present-for-businesses--with-carol-carpenter PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Jan 6, 2023 • 31min
S2 E16 How Building a Community and Utilizing NFTs Led to Success in the Web3 Space – with Jeff Kaufmann
Send us a textToday Joeri is joined by Jeff Kaufmann.Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incubator and accelerator. This episode was recorded through a StreamYard call on November 22, 2022.You find the show notes here: https://webdrie.net/how-building-a-community-and-utilizing-nfts-led-to-success-in-the-web3-space--with-jeff-kaufmann/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Jan 4, 2023 • 24min
S2 E15 How will Blockchain Technology Revolutionize the Way that Banks Operate – with Karen Shidlo
Send us a textToday I am joined by Karen Shidlo, aka Blockchain Babe. She is the CMO at Fiat24, Web3 Banking Concept🇨🇭She is inspired by how DeFi can address many of the flaws in existing financial systems and how blockchain technology will revolutionise the roles of banks and end users. She has worked in content marketing, visual and graphic design, and art direction for a diverse range of agencies, luxury brands and an ETH Spinoff in the biotech sector.This episode was recorded through a StreamYard call on November 22, 2022.You find the show notes here: https://webdrie.net/how-will-blockchain-technology-revolutionize-the-way-that-banks-operate--with-karen-shidlo/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Dec 30, 2022 • 29min
S2 E14 How Collab.Land Builds Communities and Innovates with No-Code Tooling in the World of Web3 – with Anjali Young
Send us a textJoeri is joined by Anjali Young, a Web3 pioneer and co-founder of Collab.Land.Anjali has been interested in online communities since the early days of the internet, and was inspired to join Web3 because of the possibilities for people to come together and meet online. Collab.Land was founded as a tool for DAOs to use, but quickly became popular with NFT communities and social token projects as a way to bring supporters together.This episode was recorded through a StreamYard call on November 21, 2022.You find the show notes here: https://webdrie.net/how-collab-land-builds-communities-and-innovates-with-no-code-tooling-in-the-world-of-web3--with-anjali-young/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Dec 28, 2022 • 38min
S2 E13 What Can We Learn from TPan’s Journey from Web2 to Web3 – with Thomas Pan
Send us a textOur guest today is Thomas Pan aka TPan.Thomas is a Growth and Marketing consultant for Web3 companies and projects. He shares Web3 growth and marketing case studies, analysis, and breakdowns in his Substack publication 'Web3 with TPan'. Previously, Thomas held growth roles at companies in mobile gaming (Scopely), rideshare (Uber), heathtech (Phil), and education/fitness (STEEZY).This episode was recorded through a StreamYard call on November 15, 2022.You find the show notes here: https://webdrie.net/what-can-we-learn-from-tpans-journey-from-web2-to-web3-with-thomas-pan/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Dec 23, 2022 • 28min
S2 E12 How is Digital Identity Revolutionized by Web3 and Blockchain Technology – with Sandy Carter
Send us a textOur guest today is Sandy Carter.Sandy is an American business woman, speaker and author. She was a general manager at IBM from 2013 to 2016, vice president at Amazon Web Services from 2017 to 2021 and is currently senior VP of business development at Unstoppable Domains.This episode was recorded through a StreamYard call on November 10, 2022.You find the show notes here: PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Dec 21, 2022 • 28min
S2 E11 How to Connect the Physical and Digital Art Worlds with NFTs – with Jeff Clatterbaugh
Send us a textOur guest today is Jeff Clatterbaugh.Jeff and his artist partner are currently in the process of building a community by integrating the physical art world with the digital art world through an NFT project. They started from a Detroit based Graffiti art studio called Berkley Rose Studio. They are entering the space by helping to connect people together in the art world by utilizing our business and art experiences. Previously they have founded several organizations that enhances self development, leadership and networking. They are looking to help add value to your podcast by sharing ideas that may be insightful to your audience on the changing NFT art market.This episode was recorded through a StreamYard call on November 10, 2022.You find the show notes here: https://webdrie.net/how-to-connect-the-physical-and-digital-art-worlds-with-nfts-with-jeff-clatterbaugh/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Dec 16, 2022 • 20min
S2 E10 Why Are Crypto Payments to Soar in the Next Few Years – with Sanja Kon
Send us a textToday's guest is Sanja Kon.Sanja is CEO of Utrust, a blockchain-native payment platform acquired by Elrond Network in March 2022. Utrust helps merchants easily accept digital currencies for goods and services. Sanja is also an active investor, mentor, business coach and advisor.I met Sanja last year at Web Summit, but during this year's event our schedules were too tight. So we recorded this episode through a StreamYard call after Web Summit on November 10, 2022.You find the show notes here: https://webdrie.net/why-are-crypto-payments-to-soar-in-the-next-few-years-with-sanja-kon/PS: Did you already hear about our my new CMO Stories NFT?Be sure check it out and learn about the benefits you get 🔥

Dec 14, 2022 • 30min
S2 E09 What are the Amazing Opportunities in the Metaverse – with Sasha Wallinger (at Web Summit)
Send us a textOur guest today is Sasha Wallinger, Global Head of Web3 & Metaverse Strategy at Journey. For more than a decade, Sasha has woven the physical, digital and virtual into luxury, premium and pop-culture ecosystems. Currently, Sasha translates Web3 opportunities, with a focus on connecting heritage, fashion and luxury brands with their audiences.This episode was recorded in the podcast booth at Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-what-are-the-amazing-opportunities-in-the-metaverse-with-sasha-wallinger/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Dec 9, 2022 • 14min
S2 E08 Why Businesses of All Kinds and Sizes Should Step Into the Web3 Space – with Amy Peck (at Web Summit)
Send us a textOur guest today is Amy Peck, founder and CEO at EndeavorXR.EndeavorXR is a leading global VR/AR (XR) consulting firm. Amy is a futurist who speaks globally on XR, the metaverse and emerging tech. Amy works with Fortune 500 companies on XR strategy, digital transformation and insights into the metaverse.This episode was recorded in the podcast booth at Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-how-to-bring-inclusive-storytelling-to-web3-with-amy-peck/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥