In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing.

Melina moderates a lively discussion featuring Usama Fayyad, Joanna Lepore, and Ben Guttmann, who explore the implications of AI on human interaction and decision-making. They delve into the balance between leveraging AI as a tool and maintaining the essential human touch in branding and marketing efforts. The panelists share their perspectives on the risks of over-reliance on AI, the importance of critical thinking, and the potential for innovation when humans and AI work together effectively.

In this episode:

Discover the key challenges of communicating effectively in the age of AI.
Explore how AI can enhance or hinder human creativity and critical thinking.
Learn about the importance of maintaining a human connection in marketing and branding.
Understand the ethical considerations and biases associated with AI technologies.
Gain insights on how organizations can navigate their AI journey while prioritizing human elements.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/511.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

S2 Bonus Episode: The State of Web3 Marketing in 2023 – Survey Results