Web3 CMO Stories Unveiling the Future of Web3 with Brent Annells (ex-Uber, ex-Facebook) | S3 E07
Are you ready to navigate the digital landscape of Web3 with industry veteran, Brent Annells, CMO at Smart Token Labs? Prepare to delve into the world of Web3 as we navigate its intricacies with Brent, who has not only been at the helm of tech giants like Uber and Facebook but has also experienced the shifts from Web1 to Web2, and now Web3, with 11 different startups under his belt. Brent will shed light on how to simplify the complex world of Web3 and share the importance of storytelling and strategic partnerships in getting your brand ahead in this digital era.
Our conversation also takes us to the realm of tokenization and how it can be a game-changer in web-to-web services - imagine a tap-and-go experience, similar to credit cards, to make your web three journey seamless. All this will be anchored in Smart Token Labs' vision of creating a smart layer—an integration layer between web three and web two. However, we also acknowledge the challenges in this transition, from securitization to the complexity of implementation, and discuss possible solutions.
Lastly, we explore partnerships and communities in Web3 and how they differentiate from Web2. As we anticipate the metaverse and AI trends, we evaluate the different types of partnerships, their effectiveness, and the role of tokenization in reducing friction in web-to-web services. This episode promises to be an enlightening discussion on the future of the web and marketing strategies in the rapidly evolving digital landscape. Join us and gear up to master the world of Web3.
This episode was recorded through a StreamYard call on June 22, 2023. Read the blog article here: https://webdrie.net/unveiling-the-future-of-web3-with-brent-annells-ex-uber-ex-facebook
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