Web3 CMO Stories

Send us a textWhat happens when you combine traditional finance expertise with a passion for blockchain and NFTs? You get Tyler Stambaugh. As co-founder and Chief Product Officer at MAGNETIQ, Tyler has been using this powerful mix to revolutionize how brands connect with their fans. Together, we explore the potential of blockchain, NFTs, and Web3 technologies to transform customers into brand ambassadors, creating deeper, more meaningful connections.MAGNETIQ isn't just a platform, it's an innovative solution that empowers brands to craft and circulate unique content, promos, and activations, reaching their audience like never before. Tyler gives us an insider view into the challenges brands face in creating buzzworthy campaigns and how Magnetic makes it all a breeze. Plus, he delves into the shady world of 'rug pulls' and how to combat them effectively. The future of marketing rests in the digital realm of Web3, and Tyler is here to guide us through this new frontier. He explains how brands can leverage NFTs to track customer engagement and craft targeted profiles, optimizing outreach and spend. But data isn't just about numbers; it's about building relationships and fostering collaboration. Tyler discusses the exciting world of affinity graphs, data collaboration, and the impact of social media on brand promotion. If you're keen on understanding the dynamics of new age Web3 marketing, you won't want to miss this episode!This episode was recorded through a StreamYard call on July 18, 2023. Read the blog article here:  https://webdrie.net/a-peek-into-blockchain-nfts-and-next-gen-marketing-with-tyler-stambaugh/

Send us a textEver wondered how the recent Ripple decision might reshape the landscape of crypto investments? Join me, Joeri Billast, as I chat with the distinguished Mark Fidelman, founder of Smart Blocks Agency. Together, we unravel the implications of the Ripple decision, dissecting its nuances and exploring the pivotal exemptions to the SEC that could streamline the investment journey.Our conversation sheds light on the Howey Test and Ripple's notable violation of the Investment Act. As we sail through the vast ocean of security tokens, we weigh their risks against those of traditional stocks and the unpredictable world of NFTs. This episode is more than just crypto talk; it's about understanding the imperative for robust regulations that safeguard both investors and digital assets.Dive deep with us into the transformative potential of tokenization and its impending revolution in the finance sector. And before we wrap up, Mark extends a special invitation to his W3X Web3 Mastermind and provides details on how you can get in touch with him. Gear up to unlock actionable insights and empower your crypto investment decisions.This episode was recorded through a StreamYard call on July 13, 2023. Read the blog article here: https://webdrie.net/navigating-the-ripple-decision-and-untapped-potential-of-tokenization-a-deep-dive-with-mark-fidelman-founder-of-smartblocks**********************************************************************************************I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.Just send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textAgility and curiosity are widely regarded as critical attributes in the realm of Web3 marketing. A special guest, Ipshita Kumar, VP of Brand Innovation at Hype, walks us through her transition from co-founding Lemonade to leading brand innovation at Web3 Creative Agency and how she's spearheading a revolution in the field. We unveil how the latest tech can be integrated into your marketing strategies, all while simplifying the complex jargon of Web3 for everyone. Ipshita also shares valuable insights on the art of staying current in a rapidly evolving sector, her secret sauce being a mix of thought leaders, newsletters, and communities. In the second half of our discussion, we delve into unchartered territory - gender dynamics in Web3 adoption. Navigating these dynamics can indeed be challenging, but Ipshita's experiences as a woman in the crypto space provide much-needed perspective. We also highlight how Hype strongly advocates for gender equality in leadership positions. As for the evolution of marketing roles in the Web3 space, we foresee the emergence of positions like metaverse leads and chief metaverse officers. Wrapping up the conversation, we probe into the potential of NFTs for businesses and discuss how Web3 technology can spearhead exciting opportunities for brands. Strap in for an enlightening conversation.This episode was recorded through a StreamYard call on July 13, 2023. Read the blog article here: https://webdrie.net/steering-through-the-web3-landscape-curiosity-agility-and-gender-dynamics-with-ipshita-kumar/**********************************************************************************************  I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.Just send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textPrepare yourself for a captivating journey as I, Joeri Billast, sit down with Yaron Been, a seasoned e-commerce entrepreneur turned growth consultant in the uncharted territory of Web3. We embark on an exploration of Yaron's fascinating trajectory that started in the Israeli special forces, journeyed through the roller-coaster world of e-commerce, and has now plunged into the innovative realm of Web3.In this episode, Yaron shares his experience of launching an NFT lending protocol, the challenges he encountered, and the crucial lessons he learned. Today, he harnesses these learnings to bolster the growth of Web3 companies. We touch on the power of automation, highlighting innovative tools such as EtherScan, and examine the evolving role of platforms like Twitter in today's digital landscape.Our conversation takes a substantial turn as we dissect the relevance of marketing fundamentals in Web3 businesses. How can these companies leverage strategies from the Web2 era to connect with their audience and scale their operations? The secret weapon might be community engagement, but the foundation still rests on solid traditional marketing principles.We explore the necessity of staying up-to-date with the latest developments, daring to implement changes, and the power of platforms like Reddit and other social networks in today's Web3 world. More importantly, we delve into how entrepreneurs can retain focus and avoid being swallowed whole by these platforms.This episode is brimming with insights from Yaron's unique journey and our in-depth conversation on web marketing strategies. Tune in for a truly enlightening episode.This episode was recorded through a StreamYard call on July 12, 2023. Read the blog article here: https://webdrie.net/from-special-forces-to-web3-pioneer-yaron-beens-thrilling-journey-and-the-power-of-community-engagement-in-web3-marketing-strategy/********************************************************************************************** I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.Just send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textReady to delve into the riveting landscape of digital consumer behavior? Join me, Joeri Billast, as we navigate this complex sphere together with our distinguished guest, marketing guru Michael Solomon. Together, we're going to unpack the mystifying realm of avatars within the Metaverse and their implications on marketing. Based on Michael's groundbreaking research, we'll explore the symbolic meaning of products and why, particularly amongst teenagers, avatars have become a medium for identity exploration. By the conclusion of our conversation, you'll be fully equipped to leverage this digital revolution to its full potential in your marketing efforts.Navigating the Metaverse can be challenging, but fear not! We're here to dissect the obstacles that marketers encounter when establishing a connection with consumers within this realm. We'll uncover why guided experiences, the power of gamification, and the allure of rewards are becoming the key influencers for new consumers in the Metaverse. Furthermore, we'll reflect on the intriguing roles of lurkers and delve into the journey a customer embarks on before engaging with a product fully. So, fasten your seatbelts as we catapult into the future of consumer behavior and brand engagement within the Metaverse. You won't want to miss Michael's invaluable insights that could revolutionize your understanding of the digital world.Take advantage of Michael's course through this link and remember to use the discount code for $100 off:JOERI for the single-payment plan 3PPJOERI for the three-payment planThis episode was recorded through a StreamYard call on July 11, 2023. Read the blog article here:  https://webdrie.net/understanding-the-metaverse-michael-solomon-on-avatars-brand-engagement-and-consumer-behavior/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textStep into the future of art with us as we traverse the fascinating realms of digital art and the metaverse alongside our esteemed guests, Auronda Scalera and Alfredo Cramerotti. They're the creative minds spearheading the innovative multiplicity of artistic direction at xxnft and co-directors of the Infinity Art Museum.xxnft – the future of crypto is female xxnft is an art curating, collection management & publishing business focused on the work of women artists adopting new technologies such as blockchain and NFTs (non-fungible tokens i.e. digital, distributed proof of authenticity and ownership of an artwork) The Infinity Art Museum is the first ever-evolving art museum in the Metaverse. It promotes art by connecting artists, curators, and collectors in a creative and immersive way. As we venture deep into the heart of NFTs and digital art, prepare to uncover a whole new dimension of artistic potential that expands the boundaries of contemporary art beyond our wildest dreams.This discussion takes an intriguing turn as we address the crucial issue of gender representation in the digital art space. Listen to firsthand accounts of the trials, tribulations, and triumphs encountered in creating a diverse community of women artists within the metaverse. Learn how digital art could serve as an equalizer, providing a platform for voices from underrepresented groups to be heard loud and clear.Offering a unique perspective, Auronda and Alfredo shed light on the interplay between traditional art history and the digital realm. They highlight the importance of artistic vision in shaping the future of museums, both physical and virtual. Whether you're a creator, collector, or an enthusiast exploring the digital art world, this episode provides valuable insights and thought-provoking perspectives. Step in, and let's redefine the art world together.This episode was recorded through a StreamYard call on June 22, 2023. Read the blog article here: https://webdrie.net/the-future-museum-a-dive-into-nfts-and-artistic-vision-with-auronda-scalera-and-alfredo-cramerotti/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textAre you ready to navigate the digital landscape of Web3 with industry veteran, Brent Annells, CMO at Smart Token Labs? Prepare to delve into the world of Web3 as we navigate its intricacies with Brent, who has not only been at the helm of tech giants like Uber and Facebook but has also experienced the shifts from Web1 to Web2, and now Web3, with 11 different startups under his belt. Brent will shed light on how to simplify the complex world of Web3 and share the importance of storytelling and strategic partnerships in getting your brand ahead in this digital era.Our conversation also takes us to the realm of tokenization and how it can be a game-changer in web-to-web services - imagine a tap-and-go experience, similar to credit cards, to make your web three journey seamless. All this will be anchored in Smart Token Labs' vision of creating a smart layer—an integration layer between web three and web two. However, we also acknowledge the challenges in this transition, from securitization to the complexity of implementation, and discuss possible solutions.Lastly, we explore partnerships and communities in Web3 and how they differentiate from Web2. As we anticipate the metaverse and AI trends, we evaluate the different types of partnerships, their effectiveness, and the role of tokenization in reducing friction in web-to-web services. This episode promises to be an enlightening discussion on the future of the web and marketing strategies in the rapidly evolving digital landscape. Join us and gear up to master the world of Web3.This episode was recorded through a StreamYard call on June 22, 2023. Read the blog article here: https://webdrie.net/unveiling-the-future-of-web3-with-brent-annells-ex-uber-ex-facebookIf you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textPrepare to be captivated as we journey with Manuj Aggarwal, a former factory worker turned AI thought leader. Manuj's story, laden with perseverance and resilience, will leave you inspired. Having scaled the heights of AI and entrepreneurship, he's now at the forefront of the Web3 world, championing a fusion of AI, blockchain, and existing web technologies. Get ready to be enlightened as Manuj tells his story of transformation and innovation.Our conversation takes an exciting turn as we explore the powerful intersection of AI and neuroscience. Manuj, through his extensive experience, unpacks how these two fields can offer ground-breaking solutions for individuals and businesses alike. Not only do we tackle the fears and misconceptions around new technologies, we also highlight the incredible possibilities AI holds for the global economy. This episode was recorded through a StreamYard call on June 21, 2023. Read the blog article here: https://webdrie.net/from-factory-worker-to-ai-thought-leader-manuj-agarwals-journey-into-the-web3-world-and-the-power-of-ai-and-neuroscience/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textEver wondered how blockchain technology can revolutionize traditional sectors like healthcare? Join us as we sit down with Dinidh Ciaran O'Brien, a technological futurist with over a decade of experience in the blockchain and Web3 space, to uncover the transformative potential of this groundbreaking technology. From founding one of the first commercial companies to accept crypto payments to his concerns about the meme coin casino on Binance, Dinidh shares his valuable insights and experiences in this captivating episode.Discover how blockchain can enable ethical data practices by providing legal proof of consent for the use of personal data. We'll explore the importance of transparency, accountability, and security provided by blockchain, and its potential applications in various industries like digital advertising and nonprofit organizations. You also won't want to miss our conversation on Decentralized Science (DeSci), as we delve into the power of collaboration between projects and communities in driving innovation.As we wrap up our discussion with Dinidh, you'll learn the importance of building long-term value and ethical practices in the Web3 space, even if it takes longer than the hype and shillers. If you're considering a career in Web3, Dinidh offers some incredible advice: find your passion and seek out projects that intersect with it. Don't miss this fascinating episode, and be sure to connect with Dinidh on various platforms to follow his journey in the world of blockchain technology.This episode was recorded through a StreamYard call on June 8, 2023. Read the blog article here: https://webdrie.net/revolutionizing-healthcare-and-beyond-unleashing-blockchains-transformative-potential-with-dinidh-obrien/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram. 

Send us a textWhat if you could transform your life and build a successful business in the world of Web3? Join me as I sit down with Talha Asif, the remarkable founder of Nalikes Studio, a Web3 development agency that has helped countless founders and businesses design, launch, and scale apps, dApps, and NFT projects. In this episode, Talha shares his incredible journey from being a top student to a triumphant entrepreneur, and how his mother's advice led him to seek online skills that ultimately changed his life.Together, Talha and I explore the growth and accomplishments of Nalikes Studio, delving into the strategies that have allowed him to provide immense value to customers. We discuss the nuances of operating a business in Web2 versus Web3, and how Talha goes the extra mile to ensure customer satisfaction. His story is a testament to the power of determination, focus, and a willingness to learn in opening up new doors and opportunities.Moreover, we unpack the vital role of community building in creating a successful Web3 project. Talha shares invaluable insights on how founders can leverage community power to their advantage and how Nalikes Studio guides clients in cultivating strong communities. Discover the psychology behind why people are drawn to projects that offer them value, and how grasping this concept can benefit founders in the Web3 space. Don't miss this engaging conversation with Talha Steve, a true Web3 entrepreneur!This episode was recorded through a StreamYard call on June 8, 2023. Read the blog article here: https://webdrie.net/from-top-student-to-triumphant-web3-entrepreneur-the-journey-of-talha-asif-and-nalikes-studio/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.