Web3 CMO Stories Steering Through the Web3 Landscape: Curiosity, Agility and Gender Dynamics with Ipshita Kumar | S3 E11
Agility and curiosity are widely regarded as critical attributes in the realm of Web3 marketing. A special guest, Ipshita Kumar, VP of Brand Innovation at Hype, walks us through her transition from co-founding Lemonade to leading brand innovation at Web3 Creative Agency and how she's spearheading a revolution in the field. We unveil how the latest tech can be integrated into your marketing strategies, all while simplifying the complex jargon of Web3 for everyone. Ipshita also shares valuable insights on the art of staying current in a rapidly evolving sector, her secret sauce being a mix of thought leaders, newsletters, and communities.
In the second half of our discussion, we delve into unchartered territory - gender dynamics in Web3 adoption. Navigating these dynamics can indeed be challenging, but Ipshita's experiences as a woman in the crypto space provide much-needed perspective. We also highlight how Hype strongly advocates for gender equality in leadership positions. As for the evolution of marketing roles in the Web3 space, we foresee the emergence of positions like metaverse leads and chief metaverse officers. Wrapping up the conversation, we probe into the potential of NFTs for businesses and discuss how Web3 technology can spearhead exciting opportunities for brands. Strap in for an enlightening conversation.
This episode was recorded through a StreamYard call on July 13, 2023. Read the blog article here: https://webdrie.net/steering-through-the-web3-landscape-curiosity-agility-and-gender-dynamics-with-ipshita-kumar/
********************************************************************************************** I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.
Just send me a DM on LinkedIn, Twitter or Instagram.