Web3 CMO Stories Inside the World of Blockchain Advertising with Benjamin Dunkel: From Cryptocurrency Investments to Web3 Innovations | S3 E14
Have you ever wondered how blockchain and cryptocurrency could revolutionize your world? Dive deep into these mysteries with our distinguished guest, Benjamin Dunkel, the innovative founder of How to Begin Crypto Com and VP at Alkimi Exchange. Transitioning from a thriving career in e-commerce and SaaS, Benjamin became a self-taught blockchain enthusiast and truly represents the essence of a groundbreaking pioneer. His remarkable journey, characterized by an audacious leap into the volatile domain of cryptocurrency during a global pandemic, ignited a passion leading him to establish an online training program. This program guides individuals on the safe investment pathways within the enchanting universe of cryptocurrency.
In this riveting conversation, we uncover the marvels of Alkimi, the pioneering blockchain startup where Benjamin is blazing a trail. The brilliance of Alkimi doesn't merely lie in its decentralized ad exchange set to reshape advertising. It's also committed to addressing the triad of challenges haunting the advertising sector: exorbitant fees, dubious data, and escalating carbon emissions. Benjamin provides insights into how Alkimi's revolutionary decentralized infrastructure seeks to counter these concerns while delivering an unmatched advertising experience.
Yet, every trailblazing venture faces its own set of challenges. With candidness, Benjamin delves into the highs and lows of marketing and promoting Alkimi's ad exchange. He celebrates the team's technical acumen, which empowered them to devise the exchange in under two years. Additionally, he unveils the strategic tactics employed to boost the project's adoption amidst a bearish blockchain climate. Offering an eye-opening case study of their debut test client, Benjamin emphasizes the unparalleled transparency achieved through blockchain and hashing mechanisms. As a cherry on top, we explore the untapped horizons of Web3 and its potential to launch businesses into unparalleled success. Join us on this exhilarating journey through blockchain, cryptocurrencies, and the transformative essence of Web3 with the incomparable Benjamin Dunkel.
This episode was recorded through a StreamYard call on July 27, 2023. Read the blog article here: https://webdrie.net/inside-the-world-of-blockchain-advertising-with-benjamin-dunkel-from-cryptocurrency-investments-to-web3-innovations/