Web3 CMO Stories

Send us a textDo you want to unveil the mysteries of generative AI? Look no further! We're here to enlighten you with an enlightening conversation featuring Daniela Braga, founder and CEO of Defined AI. Daniela decodes the myth of generative AI being a fresh technology, acknowledging its existence for over half a century. She emphasizes the significance of transparency and unbiased data in AI, since it is crucial for ethical considerations. This episode leaves no stone unturned as we also discuss remarkable tools like Adobe Firefly and Eleven Labs that facilitate text-to-image and text-to-speech generation. However, Daniela advises caution against the misuse of these innovative technologies for creating deep fakes without consent.Our exploration continues with a deep dive into Defined AI's position on ethical AI. We pore over their manifesto and blog, providing insights into the resources they offer to promote fair and responsible AI. With her rich background in data, Daniela's insights on its influence on AI and Defined AI's commitment towards creating ethically sourced, representative, and transparent data are a must-listen for anyone interested in the field. Tune into this intriguing episode if you're keen on understanding the present state and future potential of generative AI. Don't forget to share with your fellow AI enthusiasts!This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/the-power-and-responsibility-of-generative-ai-with-daniela-braga/

Send us a textGet ready to unlock a revolutionary way of thinking about marketing as we sit down with Ethan Pierse, co-founder of Borderless Ventures and NFT Factory. Ethan reveals how Web3 technologies are transforming not just the way we advertise, but how we solve problems in areas like digital identity, collectibles, and logistics. With his insights into the potential of Web3 within the music industry and the concept of creating digital twins for physical goods, we are brought to the very edge of a new marketing frontier.But we're not stopping there - we're pushing further into the future with a deep-dive into the meeting point of Web3, AI, and digital art. Ethan enlightens us on the NFT factory, a physical hub for the Web3 ecosystem, and the rising interest in digital art as a fresh asset class. We also engage in a lively discussion on our involvement in Super Chief, a similar project in the US, and the trend of collecting digital art. Get ready to see the future of marketing through a whole new lens!This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/redefining-marketing-boundaries-with-ethan-pierse-a-journey-into-web3-nfts-and-ai-at-web-summit/

Send us a textEver wondered what lies ahead for Bitcoin, ETFs, and the world of cryptocurrency? Unravel the mysteries in an enlightening conversation with our distinguished guest, Megan Nilsson. Our discussion meanders through the hot topics in crypto, from BlackRock ETFs to Spain's bid to become a digital currency hub, as we dissect the past year's exciting events. We also emphasize the need to be alert and informed in the face of fake news, market fluctuations, and potential Bitcoin correction.Brace yourself as we plunge into the intricate world of Web 3, Crypto, and Marketing concepts with Megan, rendering a fresh perspective on the opportunities and challenges in promoting crypto. The chat doesn't end there - our host Joeri Billast, offers a captivating glimpse into how she has harnessed the power of 'free' to boost her personal brand and business. Get a sneak peek into Joeri's W3X Web3 mastermind and discover how to connect with her for more insights. From exploring the potential of smart contracts to discussing the benefits of subscribing to the podcast, this episode is a rollercoaster ride of crypto revelations and marketing strategies. Don't miss out!This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/how-does-fake-news-impact-the-crypto-market-insights-from-megan-nilsson-a-k-a-crypto-megan-at-web-summit

Send us a textGet ready for a thrilling journey as I unveil a line-up of insightful chats with influential figures in the Web3 space. Be on the edge of your seat as I reveal my riveting conversations with the likes of Crypto Megan, Ethan Pierse, Daniela Braga, Evelyn Mora and  Sarah Al Hussaini.Hold on tight as we navigate the intricate patterns of the Web3 Doers community, bask in the glow of in-person connections, and marvel at the innovative leaps of Thomas Valera's startup, TrueHandle. Hop on the ride as we explore the labyrinth of the Web Summit, picking up valuable survival tips from myself and sharing in the excitement of Andrew and Pete's inaugural experience. And last but not least, find out more about the upcoming Presence Group event: "A Taste of the Metaverse" This episode was recorded at the official Web Summit podcast booth on November 16, 2023. Read the blog article and show notes here: https://webdrie.net/web3-space-odyssey-at-web-summit-2023-key-insights-and-emerging-opportunities/

In this episode, Kevin Riedl, a Web3 software agency expert, discusses the shift towards delivering genuine value in the Web3 space. They explore the growing trend of utility and business in NFTs, share strategies for gaining market share, and highlight the potential of the Metaverse and AI. They also discuss the use of MetaFers for creating unforgettable events, the potential of augmented reality, and the excitement and fear surrounding these advancements. This episode is a must-listen for understanding how Web3 can elevate your business and approach NFTs and the Metaverse from a regulatory standpoint.

Send us a textEver wonder how emerging technologies are transforming the marketing landscape? Get set to unravel this mystery with Francesca Tabor, the trailblazing conference organizer and head of marketing at Fashion AI. As we traverse the changing terrain of marketing, we delve into the world of metaverses, games, NFTs, and AI. We discuss the revolution wrought by open-source technologies, making AI accessible to the masses, and how generative AI is emerging as the new frontier in content creation. The conversation takes a fascinating turn as we confront the power and ethical implications of conversive AI, exploring how digital avatars and non-player characters engage with this technology. Listen to the risks and rewards associated with targeting young, tech-savvy audiences and gain insights into the concept of "Brandom" in relation to NFTs, games, and social media. We wrap up with a stimulating discussion on the potential of 3D printing in fashion, its potential to drive sustainability, and whether AI's fashion takeover threatens established brands. Don't miss out on this riveting journey through the future of marketing and fashion!This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/exploring-ai-nfts-and-the-future-of-fashion-with-francesca-tabor

Send us a textReady to see the marketing landscape through a fresh lens? Buckle up as we welcome  Ari Lightman, a digital media and marketing professor from Carnegie Mellon University's Heinz College, and an expert in digital transformation. Ari guides us through a captivating journey into the world of Web3 and how it's reshaping the intersection of marketing and IT. We unravel the evolution of digital touchpoints, highlighting the shift from product-focused to value-driven marketing and the significance of this change in the dawn of Web3.We also turn our spotlight on AI, an undeniable game-changer in personalized content delivery and user engagement. Ari offers his profound insights on how AI is revolutionizing the way we analyze data, create content, and comprehend disparate audience segments. We navigate the possibilities and challenges of integrating social data and blockchain data - a critical aspect of leveraging Web Three for marketing. Get ready for an enlightening discussion on the future of customer experience in the age of Web3 and AI. Let's redefine the boundaries of marketing together.This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/redefining-marketing-in-the-age-of-web3-and-ai-profound-insights-with-digital-expert-ari-lightman-from-carnegie-mellons-heinz-college-unveiling-the-future-of-customer-experience/

Send us a textReady to dive into the captivating domain of Web3 marketing with none other than Anne Oullet, the Chief Marketing Officer at Galxe? Brace yourself for a rewarding journey into the future of marketing as Anne, a seasoned marketing strategist and NFT advocate, sheds light on the integration of blockchain technology into traditional Web2 brands, and discusses the need for stability and organic growth in the Web3 space. Listen attentively as she narrates her inspiring journey into Web3 marketing and the immense potential it holds. Imagine the power of ecosystem campaigns and partnerships to introduce new projects and protocols into a platform. Yes, that’s the secret sauce behind Galxe's success! Anne shares the strategic role of cultural considerations in attracting a global audience, illuminating how Galxe fosters growth within the Web3 ecosystem by leveraging new innovations, rewards, and credentialing. As if that's not enough, Anne takes us a step further into the world of visible credentialing. So, what's the fuss about visible credentialing, you ask? Well, it's the cornerstone to Galxe's ambitious goal of creating a publicly accessible credential data network. We dive into the possible use cases for this network and provide a sneak peek into the recently announced Galxe Protocol. As we draw the conversation to a close, Anne leaves us with invaluable marketing advice for entrepreneurs venturing into the Web3 space and highlights the importance of public speaking in this domain. Want to keep the conversation going? Stay connected with Anne on social media and delve deeper into this exciting world. Welcome to the future of marketing!This episode was recorded through a StreamYard call on September 14, 2023. Read the blog article here: https://webdrie.net/unleashing-the-power-of-web3-marketing-with-galxes-chief-marketing-officer-anne-oullet-from-nft-advancements-to-visible-credentialing-and-the-future-of-organic-growth/

Chris Koronowski, Creator of Web3 Doers, shares his blueprint for building a thriving Web3 community rooted in trust and relationship-building. He discusses the remarkable marketing funnel of Web3 Doers and the high conversion rate for video testimonials. Chris also explores repurposing content with AI tools and the power of emerging technologies. If you're eager to contribute to the digital revolution, this insightful episode is a must-listen.

Send us a textReady for a deep dive into the rapidly evolving realm of blockchain technology? We're thrilled to bring you insights from Kelsey McGuire, the Chief Growth Officer at Shardeum, the EVM-based layer one blockchain that's making waves in the industry. Kelsey recounts her remarkable journey from Consensys, to CELO, and now to Shardeum; a journey that's as fascinating as it is inspiring. We chat about Shardeum's recent strategic round where they raised an impressive $5.4 million, and their commitment to fostering community growth worldwide. Find out how Shardeum is setting itself apart from other layer ones in the space. Switching gears, we explore the role of AI tools in fostering authentic community engagement. How do we balance the speed and efficiency of AI with the warmth and connectivity of the human element? This conundrum is at the heart of our discussion. Kelsey draws from her extensive experience as a CMO to share valuable best practices and strategies. Learn how to avoid vanity metrics and why one-on-one nurturing is crucial for converting casual listeners into active community members. We also delve into strategies to create an environment conducive to meaningful engagement. This is an episode packed with knowledge for anyone interested in blockchain technology or community building.This episode was recorded through a StreamYard call on August 31, 2023. Read the blog article here:  https://webdrie.net/demystifying-blockchain-technology-with-kelsey-mcguire-the-shardeum-journey-ai-tools-and-authentic-community-engagement-strategies/