Web3 CMO Stories

Send us a textReady to dive into the captivating domain of Web3 marketing with none other than Anne Oullet, the Chief Marketing Officer at Galxe? Brace yourself for a rewarding journey into the future of marketing as Anne, a seasoned marketing strategist and NFT advocate, sheds light on the integration of blockchain technology into traditional Web2 brands, and discusses the need for stability and organic growth in the Web3 space. Listen attentively as she narrates her inspiring journey into Web3 marketing and the immense potential it holds. Imagine the power of ecosystem campaigns and partnerships to introduce new projects and protocols into a platform. Yes, that’s the secret sauce behind Galxe's success! Anne shares the strategic role of cultural considerations in attracting a global audience, illuminating how Galxe fosters growth within the Web3 ecosystem by leveraging new innovations, rewards, and credentialing. As if that's not enough, Anne takes us a step further into the world of visible credentialing. So, what's the fuss about visible credentialing, you ask? Well, it's the cornerstone to Galxe's ambitious goal of creating a publicly accessible credential data network. We dive into the possible use cases for this network and provide a sneak peek into the recently announced Galxe Protocol. As we draw the conversation to a close, Anne leaves us with invaluable marketing advice for entrepreneurs venturing into the Web3 space and highlights the importance of public speaking in this domain. Want to keep the conversation going? Stay connected with Anne on social media and delve deeper into this exciting world. Welcome to the future of marketing!This episode was recorded through a StreamYard call on September 14, 2023. Read the blog article here: https://webdrie.net/unleashing-the-power-of-web3-marketing-with-galxes-chief-marketing-officer-anne-oullet-from-nft-advancements-to-visible-credentialing-and-the-future-of-organic-growth/

Chris Koronowski, Creator of Web3 Doers, shares his blueprint for building a thriving Web3 community rooted in trust and relationship-building. He discusses the remarkable marketing funnel of Web3 Doers and the high conversion rate for video testimonials. Chris also explores repurposing content with AI tools and the power of emerging technologies. If you're eager to contribute to the digital revolution, this insightful episode is a must-listen.

Send us a textReady for a deep dive into the rapidly evolving realm of blockchain technology? We're thrilled to bring you insights from Kelsey McGuire, the Chief Growth Officer at Shardeum, the EVM-based layer one blockchain that's making waves in the industry. Kelsey recounts her remarkable journey from Consensys, to CELO, and now to Shardeum; a journey that's as fascinating as it is inspiring. We chat about Shardeum's recent strategic round where they raised an impressive $5.4 million, and their commitment to fostering community growth worldwide. Find out how Shardeum is setting itself apart from other layer ones in the space. Switching gears, we explore the role of AI tools in fostering authentic community engagement. How do we balance the speed and efficiency of AI with the warmth and connectivity of the human element? This conundrum is at the heart of our discussion. Kelsey draws from her extensive experience as a CMO to share valuable best practices and strategies. Learn how to avoid vanity metrics and why one-on-one nurturing is crucial for converting casual listeners into active community members. We also delve into strategies to create an environment conducive to meaningful engagement. This is an episode packed with knowledge for anyone interested in blockchain technology or community building.This episode was recorded through a StreamYard call on August 31, 2023. Read the blog article here:  https://webdrie.net/demystifying-blockchain-technology-with-kelsey-mcguire-the-shardeum-journey-ai-tools-and-authentic-community-engagement-strategies/

Send us a textEver wondered what the pervasive impact of AI on marketing really means for businesses? This week, we're graced with the insights of AI marketing connoisseur, David White. Together, we take you through a tunnel-visioned view of the revolutionary large language model, ChatGPT. Despite its prowess, David highlights four key challenges with this model and shares how to harness its power for maximum gain.In the dynamic world of marketing, speed is king and AI is its queen. As we navigate the labyrinth of AI's role in boosting productivity, we explore its practical application in crafting effective templates and prompts. We share real-life examples of AI tools in action and their best and worst use cases, from making emails clearer to decisions about resources. If you're an AI novice, make sure to tune in for some critical advice.As we wrap up, we switch gears and look to the future - a future where AI is a business norm. We touch upon the potential societal divide AI could cause and the implications of deep fakes. We underscore the W3X Web3 Mastermind and Yuri Bilast's call to share AI knowledge. So buckle up, subscribe, and join us on this enlightening journey through AI and its marketing implications. You're in for a ride!This bonus episode was recorded through a StreamYard call on October 4, 2023. Read the blog article here: https://webdrie.net/unraveling-the-power-of-ai-in-marketing-an-expert-discussion-with-david-white-on-chatgpt-productivity-boosts-and-web3-mastery-s3-bonus-episodeJoin me next week at the free AI/Marketing Sessions from October 18th-25th. I'll discuss "𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐈 𝐅𝐨𝐫 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐢𝐧𝐠" and others will cover crucial AI marketing topics.

Send us a textJoin me in this captivating conversation with Vaishali Dialani, a shining light in the realm of customer experience and human-centered design. Vaishali and I dissect the pivotal role of human-centric design in Web3 and dive into how this approach can instigate trust, build communities, and empower users. We delve into the evolution of user research methodologies, the intricacies of balancing emotional and efficient experiences, and how to bring a human touch to the Web3 world. This is a treasure trove of insights from a master in her field.Next, we crank up the gears and tackle strategies for creating a seamless user experience in the Web3 arena. Vaishali and I discuss the importance of simplifying complexities and ensuring a smooth ride through customer journeys. We talk about the power of feedback loops, continuous improvement methodologies, and the art of blending emotions with efficiency in the customer experience. For businesses navigating the Web3 space, this segment is a must-listen.In the final chapter of our conversation, we delve into the profound impact of emotional intelligence and vulnerability on businesses. Vaishali emphasizes the need for emotionally intelligent training, clear communication, and receptivity to feedback. We discuss the importance of empathy in customer interactions and how businesses can learn from their customers. As a bonus, I also share details about my W3X Web3 mastermind, where I immerse myself deeper into these topics. Don't miss out on this enlightening episode with Vaishali Dialani.This episode was recorded through a StreamYard call on August 24, 2023. Read the blog article here: https://webdrie.net/deciphering-human-centered-design-and-user-experience-in-web3-with-vaishali-dailani-from-emotional-intelligence-to-continuous-improvements-the-power-of-vulnerability-in-business/

Send us a textEver wondered how an architect can bring a fresh perspective to the digital space? Join us as we engage in a vibrant conversation with Alex Smaga, an innovative architect turned tech entrepreneur, who's now the CEO of W3rlds. The unique Metaverse platform he's spearheading is a game-changer, enhancing both external and internal communication needs for businesses in the emerging metaverse. Alex shares his fascinating journey from crafting physical spaces to pioneering digital ones, and how security and support form the bedrock of his creation. Venture further with us into the captivating crossroads of Artificial Intelligence and the metaverse. Are AR glasses the key to helping those with hearing impairments? Can AI be used to create NPCs in this virtual world? Alex gives us his insights on these potential applications and more. We discuss the crucial role of data, the prospects of personalized 3D assets, and how AI can be a game-changer in sales and awareness creation, all within the expansive realm of the Metaverse. Tune in for an enlightening episode packed with insights on the future of business and technology. Feel free to reach out with your questions and thoughts – we'd love to hear from you!This episode was recorded through a StreamYard call on August 22, 2023. Read the blog article here: https://webdrie.net/pioneering-the-business-metaverse-with-architect-turned-tech-entrepreneur-alex-smaga-insight-into-ai-applications-and-the-future-of-digital-spaces/

Send us a textGet ready to have your perspective revolutionized as we navigate the captivating world of Web3 and digital fashion with leading visionary, Olivia Lee. With a background that seamlessly melds finance and fashion, Olivia's intriguing foray into Web3 was initiated by her association with an alternative asset project-focused private investment company. Her prior experience across diverse industries empowered her with an unmatched understanding of digital fashion's evolution. As we explore the fascinating and diverse realms of the Metaverse, Olivia shares her valuable insights, drawn from her extensive experience as a content creator and an ardent Web3 advocate. She expounds on the vast potential of the Metaverse and emphasizes the importance of recognizing the various worlds within it. Olivia's unique perspective on building brands on the correct platforms and her future content creation plans across multiple platforms will leave you enlightened and inspired. Lastly, we delve into the mission and vision behind Livvium, Olivia's own Web3 and Metaverse consultancy. Catering to both Web3 novices and those ready to plunge into the Metaverse, Livvium plays a pivotal role in enhancing the comprehension and adoption of Web3. Olivia further discusses the unique challenges and opportunities in digital fashion, the technological advancements in payment gateways, and exciting strategies for fashion brands to engage with Gen Z and Alpha audiences using gaming platforms and drops. Prepare to be captivated by Olivia's incredible journey and invaluable insights into the enthralling world of Web3 and digital fashion.This episode was recorded through a StreamYard call on August 8, 2023. Read the blog article here: https://webdrie.net/navigating-the-world-of-web3-and-digital-fashion-a-deep-dive-into-the-metaverse-and-brand-building-with-olivia-lee/

Send us a textFrom the hallowed halls of the tech world emerges our special guest, Katie Butler, co-founder of Distractive and marketing contributor to Moonbeam, a name that's been resonating in the crypto space with its innovative approach. Katie, a marketing chameleon, has been navigating the tech marketing terrain for over a decade. She shares her insights on the unique challenges posed by the crypto space, the role of data, and the complexity of catering to multiple audiences. Undoubtedly, her journey in crypto marketing promises to intrigue any tech-enthusiast.Imagine a platform that aggressively pursues the best developer tools and resources to facilitate top-notch application development - that's Moonbeam. We talk about the strategies that have attracted developers to this platform and how it is leveraging hype marketing to its advantage. Katie also explains how Moonbeam took some cues from Ethereum and transformed it into a far more modern and appealing platform, resulting in a tremendous growth spurt.Now, let's talk about influencers. Are they necessary in the world of Web3? Katie believes so, and she shares her thoughts on how to effectively utilize them. We also touch on the origins of Distractive, the challenges of working with influencers, and the decentralization of Moonbeam. Looking ahead, Katie teases some exciting projects and campaigns that are on the horizon. If you're an entrepreneur, a marketer, or a developer, you'll definitely want to hear her insights on Moonbeam's benefits. So tune in, because this is one conversation you won't want to miss!This episode was recorded through a StreamYard call on August 3, 2023. Read the blog article here: https://webdrie.net/exploring-crypto-marketing-with-katie-butler-moonbeams-success-influencer-utilization-and-the-decentralization-journey-distractive-co-founder-perspectives/

Send us a textHave you ever wondered how technology could revolutionize your human resources experience? Now you can, as we sat down with renowned global industry analyst, Matt Burns. Matt is known for his wealth of knowledge in HR and tech, leading an award-winning team that has been recognized for its innovative use of HR technology. Join in as Matt shares his journey into technology and his pragmatic, evidence-based approach to using AI and Web3 technologies to revolutionize the world of work.In our captivating conversation, we also navigate the mind-blowing potential of Virtual Reality (VR). With Matt's insights, we explore how VR could transform interactions, coaching, and performance management in your team. Imagine team meetings that foster unprecedented collaboration, brainstorming, and problem-solving in an immersive way. Sounds like something out of a sci-fi movie, right? But with VR, this could be your reality.Now, let's talk about the elephant in the room - the adoption of AI and VR. Sharing his hands-on experience with Microsoft, Matt divulges how they replicated a traditional HR conference virtually. We also examine the challenges that come with AI adoption and how being mindful and intentional can make all the difference. Undoubtedly, technology has the potential to shake things up in HR, and if you're interested in being part of this exciting revolution, this episode is just for you! So sit back, relax, and let Matt Burns take you on a journey through the future of work.This episode was recorded through a StreamYard call on August 1, 2023. Read the blog article here: https://webdrie.net/exploring-ai-vr-and-web3-technologies-in-the-hr-landscape-with-industry-expert-matt-burns/

Send us a textHave you ever wondered how blockchain and cryptocurrency could revolutionize your world? Dive deep into these mysteries with our distinguished guest, Benjamin Dunkel, the innovative founder of How to Begin Crypto Com and  VP at  Alkimi Exchange. Transitioning from a thriving career in e-commerce and SaaS, Benjamin became a self-taught blockchain enthusiast and truly represents the essence of a groundbreaking pioneer. His remarkable journey, characterized by an audacious leap into the volatile domain of cryptocurrency during a global pandemic, ignited a passion leading him to establish an online training program. This program guides individuals on the safe investment pathways within the enchanting universe of cryptocurrency.In this riveting conversation, we uncover the marvels of Alkimi, the pioneering blockchain startup where Benjamin is blazing a trail. The brilliance of Alkimi doesn't merely lie in its decentralized ad exchange set to reshape advertising. It's also committed to addressing the triad of challenges haunting the advertising sector: exorbitant fees, dubious data, and escalating carbon emissions. Benjamin provides insights into how Alkimi's revolutionary decentralized infrastructure seeks to counter these concerns while delivering an unmatched advertising experience.Yet, every trailblazing venture faces its own set of challenges. With candidness, Benjamin delves into the highs and lows of marketing and promoting Alkimi's ad exchange. He celebrates the team's technical acumen, which empowered them to devise the exchange in under two years. Additionally, he unveils the strategic tactics employed to boost the project's adoption amidst a bearish blockchain climate. Offering an eye-opening case study of their debut test client, Benjamin emphasizes the unparalleled transparency achieved through blockchain and hashing mechanisms. As a cherry on top, we explore the untapped horizons of Web3 and its potential to launch businesses into unparalleled success. Join us on this exhilarating journey through blockchain, cryptocurrencies, and the transformative essence of Web3 with the incomparable Benjamin Dunkel.This episode was recorded through a StreamYard call on July 27, 2023. Read the blog article here:  https://webdrie.net/inside-the-world-of-blockchain-advertising-with-benjamin-dunkel-from-cryptocurrency-investments-to-web3-innovations/