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Get ready to unlock a revolutionary way of thinking about marketing as we sit down with Ethan Pierse, co-founder of Borderless Ventures and NFT Factory. Ethan reveals how Web3 technologies are transforming not just the way we advertise, but how we solve problems in areas like digital identity, collectibles, and logistics. With his insights into the potential of Web3 within the music industry and the concept of creating digital twins for physical goods, we are brought to the very edge of a new marketing frontier.

But we're not stopping there - we're pushing further into the future with a deep-dive into the meeting point of Web3, AI, and digital art. Ethan enlightens us on the NFT factory, a physical hub for the Web3 ecosystem, and the rising interest in digital art as a fresh asset class. We also engage in a lively discussion on our involvement in Super Chief, a similar project in the US, and the trend of collecting digital art. Get ready to see the future of marketing through a whole new lens!

This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/redefining-marketing-boundaries-with-ethan-pierse-a-journey-into-web3-nfts-and-ai-at-web-summit/

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