Collaborative Episode with Kevin Riedl: Web3 from Two Lenses – A Marketer & A Developer's Take | S3 E24
Nov 17, 2023
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In this episode, Kevin Riedl, a Web3 software agency expert, discusses the shift towards delivering genuine value in the Web3 space. They explore the growing trend of utility and business in NFTs, share strategies for gaining market share, and highlight the potential of the Metaverse and AI. They also discuss the use of MetaFers for creating unforgettable events, the potential of augmented reality, and the excitement and fear surrounding these advancements. This episode is a must-listen for understanding how Web3 can elevate your business and approach NFTs and the Metaverse from a regulatory standpoint.
Web3 space is shifting towards building useful businesses with real-world applications and moving away from hype and speculative value.
NFTs are evolving to offer actual utility and value, with loyalty programs and exclusive events emerging as valuable use cases.
Deep dives
Web3 maturing into useful businesses
The Web3 space has matured, moving away from hype phases and focusing on building useful businesses with real-world applications. Companies are now required to navigate regulatory requirements, obtain licenses, and generate sufficient cash flow to survive without relying solely on investments. Startups in the Web3 space are forced to develop products and services that make sense and provide value. Both individuals and companies are becoming more discerning, favoring solutions and investments that offer more than just speculative value.
NFTs evolving towards utility and loyalty
NFTs are not just about hype and short-term gains anymore. There is a growing trend towards NFTs providing actual utility and value. Loyalty programs and access to exclusive events or memberships are emerging as valuable use cases for NFTs. Brands, big and small, are exploring the potential of loyalty programs and leveraging NFTs to build community engagement and customer retention. While larger brands may be more visible in implementing NFT-based loyalty programs, smaller businesses are also starting to recognize the benefits and exploring ways to leverage NFTs for enhanced customer experiences and brand loyalty.
Metaverse, web3 marketing, and the need for user-friendly solutions
The Metaverse represents a new frontier of marketing opportunities, with its potential to create immersive experiences and foster deeper brand engagement. Marketers are starting to tap into the Metaverse by hosting events, creating virtual spaces, and utilizing NFTs for access and interaction. However, user adoption and ease of use remain crucial for mass adoption. As the Metaverse and other web3 technologies continue to evolve, there is a need for more user-friendly solutions and platforms. Simplicity and accessibility will be key to onboarding individuals and businesses into the web3 space and expanding its reach beyond tech-savvy early adopters.
Want to master the art of thriving in the Web3 space? This episode is packed with insights that will help you navigate and succeed in this evolving landscape. We have an amazing discussion with Kevin Riedl, a Web3 software agency expert, on the intricate shift from buying random coins to delivering genuine value. We dive deep into the growing trend of utility and business in NFTs, share the most effective strategies for gaining market share, and highlight the best examples of NFT utilities.
Did you ever imagine a world where digital identity, Non-Fungible Tokens (NFTs), and Metaverse would be game-changers? Well, this episode demystifies these concepts, their impact, and how they are shaping the future of marketing. We discuss the potential of the Metaverse and AI, and how you can use MetaFers to create unforgettable events and experiences. Plus, we explore the potential of augmented reality in fostering connections, the brands making a splash in the social metaverse, and we reflect on the excitement and fear that these advancements bring. This is a must-listen episode if you want to understand how Web3 can elevate your business, the importance of digital identity, and how to approach NFTs and Metaverse from a regulatory standpoint. Join us!
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