

Web3 CMO Stories
Joeri Billast
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
Mentioned books

Dec 29, 2023 • 26min
Navigating Mindfulness, AI, and Digital Well-Being with Caitlin Krause: An Exciting Exploration of Metaverse and Flow States in the Future of Work | S3 E30
Send us a textPromise to ignite your curiosity as we unravel the intricate ways in which mindfulness, AI, and digital well-being intersect with our insightful guest, Caitlin Krause. You'll acquire a fresh perspective on how we can navigate the future of work, understand the implications of AI, and prioritize our digital well-being. Unravel the complexities of the digital world, and learn how to design a lifestyle centered around well-being. Caitlin, with her extensive experience at Google, Meta, and teaching at Stanford, provides fascinating insights on this journey.Ready to venture into the Metaverse? We're exploring its potential impact on our well-being and the immersive possibilities it offers. Discover the profound potential of virtual meetings, where avatars enable us to engage more fully. We share intimate revelations from our own VR experiences, emphasizing the critical importance of taking breaks and remembering the human element behind each avatar. We also explore the captivating states of awe, wonder, and flow in connection with AI and creativity. It's an exhilarating journey as we uncover how AI tools can enhance our experiences and the importance of incorporating elements of poetry and nature into our lives. Join us and Caitlin as we explore these fascinating territories.This episode was recorded through a StreamYard call on November 7, 2023. Read the blog article and show notes here: https://webdrie.net/navigating-mindfulness-ai-and-digital-well-being-with-caitlin-krauss-an-exciting-exploration-of-metaverse-and-flow-states-in-the-future-of-work/

Dec 22, 2023 • 24min
AI's Remarkable Role in Transforming Customer Service: An Insightful Dialogue with Sarah Al-Hussaini | S3 E29 (At Web Summit)
Send us a textWhat if you had a sneak peek into the future of customer service? Brace yourself for an eye-opening conversation with Sarah Al Hussaini, the co-founder and COO of Ultimate, as she illuminates the remarkable role of AI in transforming the customer service sector. Sarah takes us on a deep dive into how AI not only makes customer service more efficient and personalized, but also increasingly data-driven. With illustrative examples from companies like Get Your Guide and Clue, we'll traverse the landscape of AI's potential to revolutionize customer service experiences, offering instant and scalable support in every language and channel.The game of customer service is being rewritten by AI technology. It's not only shaking up jobs and markets but also empowering customer service agents to take on more sophisticated roles. We'll explore this seismic shift, featuring technologies like ChatGPT and LLMs, and how they create opportunities for startups and smaller businesses to compete with larger players in the market. We wrap up our discussions with insights into the journey of growth companies in the AI market, emphasizing the need for speed, long-term planning, and learning from customer feedback. Whether you're a startup looking for your footing in the AI industry or curious about the future of AI in customer service, this episode promises a fascinating journey into the realm of possibilities.This episode was recorded at Web Summit in Media Village on November 16, 2023. Read the blog article and show notes here: https://www.cmo-stories.com/1903080/14135969-ai-s-remarkable-role-in-transforming-customer-service-an-insightful-dialogue-with-sarah-al-hussaini-s3-e29-at-web-summit

Dec 15, 2023 • 28min
Transforming Industries with Spatial Computing: Evelyn Mora's Vision for the Future | S3 E28 (At Web Summit)
Send us a textWondering how storytelling intertwines with technology to redefine our reality? Or perhaps you're curious about how spatial computing could revolutionize industries like fashion, education, and beauty? Join us as we engage in a riveting discussion with the founder and CEO of VLGE, Evelyn Mora, and unravel the vast potential of spatial computing in crafting immersive virtual worlds accessible to all.Dive deeper as we explore the facets of sustainability and inclusivity in spatial computing. Elevate your understanding with Evelyn's invaluable insights into how to prioritize accessibility, build sustainable virtual spaces, and the upcoming Apple Vision Pro's role in shaping the future of spatial computing. Further the conversation transitions to the WebSummit, Evelyn shares her experiences and thoughts on spatial computing's transformative role in our interaction with technology and sustainability efforts. Be prepared for a thought-provoking conversation exploring the unlimited possibilities of spatial computing. Make sure to share this compelling episode and subscribe to our podcast for more such fascinating discussions.This episode was recorded at the Web Summit official podcast booth on November 15, 2023. Read the blog article and show notes here: https://webdrie.net/transforming-industries-with-spatial-computing-evelyn-moras-vision-for-the-future-at-web-summit/

Dec 8, 2023 • 17min
The Power and Responsibility of Generative AI with Daniela Braga | S3 E27 (at Web Summit)
Send us a textDo you want to unveil the mysteries of generative AI? Look no further! We're here to enlighten you with an enlightening conversation featuring Daniela Braga, founder and CEO of Defined AI. Daniela decodes the myth of generative AI being a fresh technology, acknowledging its existence for over half a century. She emphasizes the significance of transparency and unbiased data in AI, since it is crucial for ethical considerations. This episode leaves no stone unturned as we also discuss remarkable tools like Adobe Firefly and Eleven Labs that facilitate text-to-image and text-to-speech generation. However, Daniela advises caution against the misuse of these innovative technologies for creating deep fakes without consent.Our exploration continues with a deep dive into Defined AI's position on ethical AI. We pore over their manifesto and blog, providing insights into the resources they offer to promote fair and responsible AI. With her rich background in data, Daniela's insights on its influence on AI and Defined AI's commitment towards creating ethically sourced, representative, and transparent data are a must-listen for anyone interested in the field. Tune into this intriguing episode if you're keen on understanding the present state and future potential of generative AI. Don't forget to share with your fellow AI enthusiasts!This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/the-power-and-responsibility-of-generative-ai-with-daniela-braga/

Dec 1, 2023 • 24min
Redefining Marketing Boundaries with Ethan Pierse: A Journey into Web3, NFTs, and AI | S3 E26 (at Web Summit)
Send us a textGet ready to unlock a revolutionary way of thinking about marketing as we sit down with Ethan Pierse, co-founder of Borderless Ventures and NFT Factory. Ethan reveals how Web3 technologies are transforming not just the way we advertise, but how we solve problems in areas like digital identity, collectibles, and logistics. With his insights into the potential of Web3 within the music industry and the concept of creating digital twins for physical goods, we are brought to the very edge of a new marketing frontier.But we're not stopping there - we're pushing further into the future with a deep-dive into the meeting point of Web3, AI, and digital art. Ethan enlightens us on the NFT factory, a physical hub for the Web3 ecosystem, and the rising interest in digital art as a fresh asset class. We also engage in a lively discussion on our involvement in Super Chief, a similar project in the US, and the trend of collecting digital art. Get ready to see the future of marketing through a whole new lens!This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/redefining-marketing-boundaries-with-ethan-pierse-a-journey-into-web3-nfts-and-ai-at-web-summit/

Nov 24, 2023 • 22min
Discussing Bitcoin's Future, ETFs, and Spain's Growing Crypto Hub with Megan Nilsson | S3 E25 (at Web Summit)
Send us a textEver wondered what lies ahead for Bitcoin, ETFs, and the world of cryptocurrency? Unravel the mysteries in an enlightening conversation with our distinguished guest, Megan Nilsson. Our discussion meanders through the hot topics in crypto, from BlackRock ETFs to Spain's bid to become a digital currency hub, as we dissect the past year's exciting events. We also emphasize the need to be alert and informed in the face of fake news, market fluctuations, and potential Bitcoin correction.Brace yourself as we plunge into the intricate world of Web 3, Crypto, and Marketing concepts with Megan, rendering a fresh perspective on the opportunities and challenges in promoting crypto. The chat doesn't end there - our host Joeri Billast, offers a captivating glimpse into how she has harnessed the power of 'free' to boost her personal brand and business. Get a sneak peek into Joeri's W3X Web3 mastermind and discover how to connect with her for more insights. From exploring the potential of smart contracts to discussing the benefits of subscribing to the podcast, this episode is a rollercoaster ride of crypto revelations and marketing strategies. Don't miss out!This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/how-does-fake-news-impact-the-crypto-market-insights-from-megan-nilsson-a-k-a-crypto-megan-at-web-summit

Nov 19, 2023 • 14min
An Exhilarating Journey Through the Web3 Space: Insights from Key Figures and Exploration of Untapped Opportunities | S3 Bonus Episode (at Web Summit)
Send us a textGet ready for a thrilling journey as I unveil a line-up of insightful chats with influential figures in the Web3 space. Be on the edge of your seat as I reveal my riveting conversations with the likes of Crypto Megan, Ethan Pierse, Daniela Braga, Evelyn Mora and Sarah Al Hussaini.Hold on tight as we navigate the intricate patterns of the Web3 Doers community, bask in the glow of in-person connections, and marvel at the innovative leaps of Thomas Valera's startup, TrueHandle. Hop on the ride as we explore the labyrinth of the Web Summit, picking up valuable survival tips from myself and sharing in the excitement of Andrew and Pete's inaugural experience. And last but not least, find out more about the upcoming Presence Group event: "A Taste of the Metaverse" This episode was recorded at the official Web Summit podcast booth on November 16, 2023. Read the blog article and show notes here: https://webdrie.net/web3-space-odyssey-at-web-summit-2023-key-insights-and-emerging-opportunities/

Nov 17, 2023 • 26min
Collaborative Episode with Kevin Riedl: Web3 from Two Lenses – A Marketer & A Developer's Take | S3 E24
In this episode, Kevin Riedl, a Web3 software agency expert, discusses the shift towards delivering genuine value in the Web3 space. They explore the growing trend of utility and business in NFTs, share strategies for gaining market share, and highlight the potential of the Metaverse and AI. They also discuss the use of MetaFers for creating unforgettable events, the potential of augmented reality, and the excitement and fear surrounding these advancements. This episode is a must-listen for understanding how Web3 can elevate your business and approach NFTs and the Metaverse from a regulatory standpoint.

Nov 10, 2023 • 29min
Exploring AI, NFTs, and the Future of Fashion with Francesca Tabor | S3 E23
Send us a textEver wonder how emerging technologies are transforming the marketing landscape? Get set to unravel this mystery with Francesca Tabor, the trailblazing conference organizer and head of marketing at Fashion AI. As we traverse the changing terrain of marketing, we delve into the world of metaverses, games, NFTs, and AI. We discuss the revolution wrought by open-source technologies, making AI accessible to the masses, and how generative AI is emerging as the new frontier in content creation. The conversation takes a fascinating turn as we confront the power and ethical implications of conversive AI, exploring how digital avatars and non-player characters engage with this technology. Listen to the risks and rewards associated with targeting young, tech-savvy audiences and gain insights into the concept of "Brandom" in relation to NFTs, games, and social media. We wrap up with a stimulating discussion on the potential of 3D printing in fashion, its potential to drive sustainability, and whether AI's fashion takeover threatens established brands. Don't miss out on this riveting journey through the future of marketing and fashion!This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/exploring-ai-nfts-and-the-future-of-fashion-with-francesca-tabor

Nov 3, 2023 • 27min
Redefining Marketing in the Age of Web3 and AI: Profound Insights with Ari Lightman, Professor Digital Media & Marketing from Carnegie Mellon University | S3 E22
Send us a textReady to see the marketing landscape through a fresh lens? Buckle up as we welcome Ari Lightman, a digital media and marketing professor from Carnegie Mellon University's Heinz College, and an expert in digital transformation. Ari guides us through a captivating journey into the world of Web3 and how it's reshaping the intersection of marketing and IT. We unravel the evolution of digital touchpoints, highlighting the shift from product-focused to value-driven marketing and the significance of this change in the dawn of Web3.We also turn our spotlight on AI, an undeniable game-changer in personalized content delivery and user engagement. Ari offers his profound insights on how AI is revolutionizing the way we analyze data, create content, and comprehend disparate audience segments. We navigate the possibilities and challenges of integrating social data and blockchain data - a critical aspect of leveraging Web Three for marketing. Get ready for an enlightening discussion on the future of customer experience in the age of Web3 and AI. Let's redefine the boundaries of marketing together.This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/redefining-marketing-in-the-age-of-web3-and-ai-profound-insights-with-digital-expert-ari-lightman-from-carnegie-mellons-heinz-college-unveiling-the-future-of-customer-experience/