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Web3 CMO Stories

The Evolution of Marketing Leadership through AI and Analytics – with Greg Stuart | S3 E42

Feb 14, 2024
Greg Stuart, CEO of MMA Global, discusses the transformative powers of AI in marketing and the nexus between technology and creativity. They explore CMO turnover, multi-touch attribution (MTA), and managing risks in career opportunities. The podcast offers insights into the future of marketing and the significance of research and insights in making impactful marketing investments.
30:40

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Recognize the pattern of transformative technologies and seize the potential of AI for marketing until 2033.
  • Improve the perception of marketing, elevate the industry, and embrace AI to stay ahead of technological advancements.

Deep dives

AI as the Dominant Transformational Opportunity

The speaker discusses the idea that there is a pattern of 13-year cycles in transformative technologies, with AI being the current dominant opportunity until 2033. This pattern is seen in the emergence of PC in 1981, the internet web in 1994, and mobile in 2007. The speaker emphasizes the importance of recognizing this pattern and encourages listeners to seize the transformative potential of AI.

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