Understanding the Metaverse: Michael Solomon on Avatars, Brand Engagement, and Consumer Behavior | S3 E09

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Ready to delve into the riveting landscape of digital consumer behavior? Join me, Joeri Billast, as we navigate this complex sphere together with our distinguished guest, marketing guru Michael Solomon. Together, we're going to unpack the mystifying realm of avatars within the Metaverse and their implications on marketing. Based on Michael's groundbreaking research, we'll explore the symbolic meaning of products and why, particularly amongst teenagers, avatars have become a medium for identity exploration. By the conclusion of our conversation, you'll be fully equipped to leverage this digital revolution to its full potential in your marketing efforts.

Navigating the Metaverse can be challenging, but fear not! We're here to dissect the obstacles that marketers encounter when establishing a connection with consumers within this realm. We'll uncover why guided experiences, the power of gamification, and the allure of rewards are becoming the key influencers for new consumers in the Metaverse. Furthermore, we'll reflect on the intriguing roles of lurkers and delve into the journey a customer embarks on before engaging with a product fully. So, fasten your seatbelts as we catapult into the future of consumer behavior and brand engagement within the Metaverse. You won't want to miss Michael's invaluable insights that could revolutionize your understanding of the digital world.

Take advantage of Michael's course through this link and remember to use the discount code for $100 off:
JOERI for the single-payment plan
3PPJOERI for the three-payment plan


This episode was recorded through a StreamYard call on July 11, 2023. Read the blog article here:  https://webdrie.net/understanding-the-metaverse-michael-solomon-on-avatars-brand-engagement-and-consumer-behavior/

If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.