The Soap Box Podcast

Buckle up - we're going on a journey today!After last week's conversation with Nora DiNuzzo about deconstructing whiteness, I wanted to bring you some practical steps on how you can continue the anti-racist work in real life.And so I called on Nora's friend, Amena Chaudhry, a DEI consultant and anti-racist personal trainer, to help.Amena and I spent some time talking about - how you need to start by building your anti-racist muscles, rather than trying to lift 300 pounds on your first day at the gym. - how her DEI work is about treating the cause rather than the symptoms. - And why removing conflict in your organization is not a sensible DEI metric. - We dig into how systems of oppression negatively affect everyone inside them. Even those who think they're at the top.And Amena gives us a peek into her Art of Interrupting Racism workshop with some tips on how we can do this in real life.Once you've listened to Amena,  I'd encourage you to run, not walk, to sign up for her art of interrupting racism workshop on the 19th of September.Sign up hereBook her as a speaker for your event or organisation.Go follow her on LinkedIn and make a commitment to act on at least one of her suggestions on how you can interrupt racism in person. , So settle down. Join me and Amena on this week's Soap Box.  Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

 Today's episode is a masterclass in stepping outside of your own experience, challenging how you see the world, and then doing something about it. I'm speaking to brand and business growth strategist Nora DiNuzzo. We talk about how Nora shifted her focus from pitching massive brands in her original agency days, towards helping smaller businesses in her community. We talk a lot about how she harnessed her own journey of deconstructing whiteness and privilege to help others do the same. Oh, and how she accidentally started an activist book club, why you should never ask people from marginalized communities to speak for free, and even reparations and how we can make a start on them without waiting for the government. Today's episode is a call to explore, encounter, and educate yourself. And if you want to do that in a community of curious people, trying to work it all out then why not consider joining The Soap Box? You can find out more about my community below.Here are some of the things Nora mentions in our discussion:Nora's LinkedIn profileDeconstructing Karen - the filmAmena Chaudhry (AIR workshop)Regina JacksonSaira RaoRace 2 DinnerDr Marcus CollinsSURJHueCindy GallupThe Guardian story about the Trevelyan family and reparationsErin Corine JohnsonLisa Hurley and The Great ExhaleSharon Hurley-Hall Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

 Have you ever thought - If you just work that little bit harder. Stay up that little bit later. Put in those few more or many more hours. If you can just do more. Then you'll get to the end of your, to do list. You'll finish all the admin jobs that you need getting done. You'll. Bag those clients, you'll ACE, your LinkedIn analytics. You will finally beat the algorithm. If so today's episode is for you. I'm talking to Louise Miller. Louise is the genie for your genius. She partners with coaches, consultants and community builders who have a big, exciting vision. Helping them land their ideas in reality, reach more people and make a bigger impact. Whilst taking care of everything they're juggling day to day. And being kind to themselves along the way. Louise's clients describe her as a soothing balm and a magician. And her experience of work-related stress and anxiety led her to develop a slower, more mindful approach to getting things done. In the episode, we talk about how hustle culture is based in patriarchal capitalism and how we can embrace slow productivity as activism. We talk about how Louise realized that there will never be an end point when everything is finished. And you can keep back on the beach with a pina colada. We discussed how she reframes productivity for her clients. And how asking for help. Is a revolutionary act. There's so much to dig into you. And I really, really hope that you find a sense of peace in doing less. Here's Louise's email: louise@bettylouonline.comHere's her LinkedIn:And you can grab Louise's five-step intervention here - designed to provide relief and a clear way forward for those who are feeling frantic and frazzled.It'll help you to…- get out of overwhelm- remember what’s most important- take action to keep you moving forward  Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

Lu Castello, founder of Limuni, discusses how creating a healthy workplace can also benefit the world. They talk about the relationship between burnout and culture, the value of being authentic at work, the risk of repeating mistakes in all-female teams, the importance of necessary conversations, and the impact of diversity in the workplace. They also discuss integrating personal values into business, creating an inclusive space on LinkedIn, and the importance of cultural freedom and diversity.

You’ve listened to our previous episodes. You’ve realised that you CAN talk about politics (your values, your ethics, the things you care about) in your business messaging. You’ve had a glimpse of how 3 stellar business owners work this out in their own businesses.But how do you actually get started?In this episode I want to help you take the first step onto your soapbox (and give you a glimpse of what it’s like inside The Soap Box Community). We’re going to talk about uncovering your political pillars - the causes that matter to you - amongst the sea of options out there so that you don’t overwhelm your audience with 56 different campaigns every week. I’m going to show you how to tap into the conversation that is already happening (and make space for lived experience), rather than starting from scratch.And you’ll walk away with simple, actionable steps to get you started aligning your business with your values.  Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

In this episode I talk to Ro Janeway - The Copy Stylist. And you aren't going to want to miss it.Our conversation was far-ranging and incredibly interesting. There were tears. There were, well, there weren't rants, but there were very strong views. There were great ideas about how you can talk about the things that matter to you in your messaging.And we also covered how you can build a brand and build business practices that make your space more inclusive.Ro talks about calling people in instead of calling them out, they talk about how to be an ally rather than just paying performative. And in the context of the US right now, where there are states and areas, Where LGBTQ+ people fear for their lives and their personal safety, hearing about these kind of issues from someone who lives them every day is incredibly valuable, and you won't often get the opportunity to hear this kind of perspective in such an open and vulnerable way.Here are the goodies that Ro mentions in the episode:Get the Genderbread person hereFollow Alok on InstagramCheck out Ro's website Follow them on LinkedInFind them on Instagram Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

 Brittany McBean is a launch strategist and conversion copywriter. She specializes in anti sleazy audience-focused high converting copy for online entrepreneurs and educators. She believes that black lives matter now - and always, marketing needs to help not harm, and that it's our responsibility to use our voice to build up, magnify and support historically and systemically marginalized people. She's pretty much who I want to be when I grow up. When she's not trying to redistribute wealth in the world and dismantle the system by eliminating harmful marketing practices steeped in privilege and manipulation, or trying to write hilarious puns, you'll find her chasing a child around the house, screaming, "stop eating that!".  There was so much to put out of our conversation. And I can't do it justice by just giving you a few bullet points. But here's some things to whet your appetite before we get started.  - The importance of nuance in our conversations and relationships and how we've lost it.  - How you can use your copywriting superpower powers (If you're a copywriter) to make the communities you're writing for safer and more inclusive spaces.  - How you can hold clear boundaries while stepping out of your echo chamber.  - How you can have conversations with clients about differing views on ethical, social or political issues.  - Why the first place you address inclusivity in your business isn't on the sales page. -  And how parents never get snacks right. So. Pull up a chair and let's let Britney get on her soapbox.Sign up to Brittany's email list on her website.DM her (in between ghosting sessions!) on InstagramCheck out The Soap Box membership. Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

So, you've decided you want to weave politics into your messaging. But what are the things you need to think about before you do?This episode looks at what you should talk about, and what you should ignore, when to talk and when to shut up, which channels to use, and where to get help. Because we're in this together, and I want to make the whole process as easy for you as possible. Polly Toynbee's Women's Hour interviewJoin The Soap Box Membership Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

Why all the fuss? Get to know me a little more, discover why I'm the perfect person to talk to you about politics and marketing.  And find out why I think politics is the missing piece in your marketing puzzle. Welcome to episode one of The Soap Box Podcast!Find the Sprout Social survey here Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

You know that moment when you've written a heartfelt post about trans rights or climate change and you've gone to press post and suddenly you are paralyzed. What if someone disagrees with me? What if I've got it a bit wrong and I get called out? What if I have to deal with trolls in my dms for the next six weeks?That's what I talked about with our guest, Sadie Tichelaar. Self connection coach and shadow worker Sadie is passionate about supporting creative biz owners to connect with their version of satisfying, aligned, and sustainable success so that they can have more of what they want from life without playing the burnout tax of hustle culture.As well as a lifelong interest in curiosity for all things magical and spiritual. Sadie brings a dash of grounded practicality to her work. With 20 years experience in strategic project management and process development, weaving intuitive life and business visions with practical intentions and aligned action, the perfect mix.We talk about how you can use shadow work to help you get over those prepost jitters, how to deal with pushback on your opinions. And why you need a pimped out comfort zone.Find Sadie on Instagram hereAnd her website here Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context! Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging