Episode 12 - What if it turns out you don't really hate marketing?

What is the bigger purpose behind your marketing?

This is something that my guest this week has spent a lot of time thinking about. And it’s what she helps her clients uncover.

Olivia Luper is the founder and Chief Strategist at Lexicon Advisor Marketing, a full-service digital marketing agency for financial professionals who want to align their values with their marketing to build a roster of ideal clients and feel good about what they do again. She is also a professional bodybuilder in the IFBB Pro League, a poet, and mother of three.

And she’s one of my favourite people to chat to. 

Olivia’s approach to marketing is such a perfect mix of rock solid strategy, athlete-level consistency, and really caring about her clients.

And today’s episode is, amongst other things, a masterclass in marketing strategy. 

You’ll also hear about:

The importance of aligning your messaging and communicating your values with who you actually want to work with 

The freedom and confidence to be you - and all that means, and trust that the right people will be drawn to you

How I helped her rediscover aligned business messaging. 

How we all want to spend money with people who feel like our kind of people. And how to showcase the markers that help our audience figure out whether or not they feel safe with us.

The differences in selling online and selling in person - and how the increased options make it even more important to make your messaging unique by using you - your values

Why aligned messaging can save you money

And why outsourcing your own marketing can result in the kind of aha moments that transform your business. 

Oh, and how many planets are actually in retrograde right now!

Find Olivia on Instagram
Find Olivia on LinkedIn

Seth Godin: This is Marketing
Mary Karr: The Art of Memoir
The Wall Street Journal article 

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