Episode 13 - stop the angriest voices in the room from taking up all the oxygen, with Jo Wiebe

Today, I'm talking to the original conversion copywriter. Joanna Wiebe. 

Jo is the founder of Copyhackers, providing cutting-edge copywriting training in easy-to-digest formats. And Jo joins me to talk about how to, and how not to, mesh politics with business. 

I chat with Jo about:

 - How she grew up in a politically vocal household 
 - How you should only start talking after reading and listening.
 - How, if you don't say something about a cause that matters to you, then you let the angriest voices in the room take up all the oxygen.
 - Why she shut down the Copyhackers site for seven days. 
 - How you work out what to take a stand on, and how to respond when you're a bigger business. 
 - And how, while we keep putting white guys at the top of everything, there will be a gap in experience and knowledge of issues and identities that need more visibility. Making it more likely that a brand will jump on a bandwagon or make a misstep. 

And we talk about something that has fascinated me ever since Jo and I had this conversation. 

How we as a planet solved the ozone layer problem.

It's a short, but meaty episode, with much to ponder over - so tuck in!

Copyhackers website
Find Jo on Twitter (or whatever we're calling it these days)
Find Copyhackers on Instagram

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