The Soap Box Podcast

 Brittany McBean is a launch strategist and conversion copywriter. She specializes in anti sleazy audience-focused high converting copy for online entrepreneurs and educators. She believes that black lives matter now - and always, marketing needs to help not harm, and that it's our responsibility to use our voice to build up, magnify and support historically and systemically marginalized people. She's pretty much who I want to be when I grow up. When she's not trying to redistribute wealth in the world and dismantle the system by eliminating harmful marketing practices steeped in privilege and manipulation, or trying to write hilarious puns, you'll find her chasing a child around the house, screaming, "stop eating that!".  There was so much to put out of our conversation. And I can't do it justice by just giving you a few bullet points. But here's some things to whet your appetite before we get started.  - The importance of nuance in our conversations and relationships and how we've lost it.  - How you can use your copywriting superpower powers (If you're a copywriter) to make the communities you're writing for safer and more inclusive spaces.  - How you can hold clear boundaries while stepping out of your echo chamber.  - How you can have conversations with clients about differing views on ethical, social or political issues.  - Why the first place you address inclusivity in your business isn't on the sales page. -  And how parents never get snacks right. So. Pull up a chair and let's let Britney get on her soapbox.Sign up to Brittany's email list on her website.DM her (in between ghosting sessions!) on InstagramCheck out The Soap Box membership. Looking for more?Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

You know that moment when you've written a heartfelt post about trans rights or climate change and you've gone to press post and suddenly you are paralyzed. What if someone disagrees with me? What if I've got it a bit wrong and I get called out? What if I have to deal with trolls in my dms for the next six weeks?That's what I talked about with our guest, Sadie Tichelaar. Self connection coach and shadow worker Sadie is passionate about supporting creative biz owners to connect with their version of satisfying, aligned, and sustainable success so that they can have more of what they want from life without playing the burnout tax of hustle culture.As well as a lifelong interest in curiosity for all things magical and spiritual. Sadie brings a dash of grounded practicality to her work. With 20 years experience in strategic project management and process development, weaving intuitive life and business visions with practical intentions and aligned action, the perfect mix.We talk about how you can use shadow work to help you get over those prepost jitters, how to deal with pushback on your opinions. And why you need a pimped out comfort zone.Find Sadie on Instagram hereAnd her website here Looking for more?Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

When we start talking about our politics or our values, it can all feel a bit dicey. We're used to avoiding controversial topics and just playing nice, because we don't really know how to have conversations - rather than arguments. In this episode I introduce you to the 3 tools you need to have better conversations. So you can share your views in your business, and sit around the table with relatives who disagree with you.  Looking for more?Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

Why all the fuss? Get to know me a little more, discover why I'm the perfect person to talk to you about politics and marketing.  And find out why I think politics is the missing piece in your marketing puzzle. Welcome to episode one of The Soap Box Podcast!Find the Sprout Social survey here Looking for more?Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

Calling all business owners with a social conscience! The Soap Box Podcast is almost here! Hosted by messaging strategist and self-confessed politics geek Peta O'Brien-Day - expect conversations on sticky issues, marketing tips, and insights from business owners grappling with how to weave their values into their messaging. Launching on the 27th of July, 2023. Looking for more?Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging