Brittany McBean is a launch strategist and conversion copywriter. She specializes in anti sleazy audience-focused high converting copy for online entrepreneurs and educators. She believes that black lives matter now - and always, marketing needs to help not harm, and that it's our responsibility to use our voice to build up, magnify and support historically and systemically marginalized people.

She's pretty much who I want to be when I grow up.

When she's not trying to redistribute wealth in the world and dismantle the system by eliminating harmful marketing practices steeped in privilege and manipulation, or trying to write hilarious puns, you'll find her chasing a child around the house, screaming, "stop eating that!".

There was so much to put out of our conversation.

And I can't do it justice by just giving you a few bullet points. But here's some things to whet your appetite before we get started.

- The importance of nuance in our conversations and relationships and how we've lost it.
- How you can use your copywriting superpower powers (If you're a copywriter) to make the communities you're writing for safer and more inclusive spaces.
- How you can hold clear boundaries while stepping out of your echo chamber.
- How you can have conversations with clients about differing views on ethical, social or political issues.
- Why the first place you address inclusivity in your business isn't on the sales page.
- And how parents never get snacks right.

So. Pull up a chair and let's let Britney get on her soapbox.

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Nuance - and the fact we don't have it with Brittany McBean