Episode 14 - Tapping into the world of Gen Z with Carolyn McMurray

Today on the podcast. We're talking to Carolyn McMurry. 

Carolyn runs the world's first Gen Z copywriting community. Her aim with Word Tonic is to help and inspire other young people who want to break into the industry and to champion and nurture fresh emerging talent. 

Carolyn and I tap into the world of politics and values and Gen Z marketing. We discussed how ageism affects Gen Z copywriters. How access to information means that it's a lot easier for brands to get called out these days. The line between brand activism and virtue signalling and how to tell the difference. How your words as a brand need to be backed up by some kind of action. The importance of drawing in relevant voices when you're talking about an ethical or social issue. 

How Gen Z are prioritizing a work-life balance from the beginning. And, you know, maybe a sign that hustle culture really is dying out. 

And how principles can sometimes be a privilege. 

And we also have a little reminder that Gen Z isn't some huge monolith. That the value of generational definitions has its limits. Just as my millennial generation isn't all sitting, eating, smashed avocados and not being able to afford houses. 

I hope you enjoy my conversation with Carolyn today. And the insight into a Gen Z perspective. So you sit back. Grab a cup of coffee. And listen to Carolyn jump on her soapbox. 

Find Carolyn on Instagram @wordtonic

Listen to Carolyn on The Copywriter Club Podcast

Join Word Tonic

subscribe to our GEN-Z copywriting newsletter (written entirely by a team of GEN-Z copywriters in Word Tonic) 

Apply for our reverse mentorship program (learn and be mentored by a GEN-Z copywriter) -  email carolyn@wordtonic.co.uk to find out more.

If you're looking to recruit talented GEN-Z copywriters: https://www.wordtoniccommunity.com/genz-copywriter-recruitment

Looking for more?

Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context!

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