Raise Your Visibility Online

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedInYou can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tierI also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedInFind out more info here - www.louisebrogan.com/mastermind Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.Takeaways: This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients. Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms. The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings. A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented. Links referenced in this episode:calendly.com/louisebroganraisevisibilityonlineCompanies mentioned in this episode: LinkedIn Calendly ChatGPT Descript Riverside Canva

Today, we’re diving into the fascinating world of networking and visibility with Mary McKenna, an entrepreneur and angel investor who knows a thing or two about making connections that count. Mary shares her journey from corporate life to the vibrant startup scene in Northern Ireland, where she co-founded initiatives like Awaken Hub and Awaken Angels, dedicated to empowering women entrepreneurs. We’ll explore how visibility is crucial for startups looking to attract talent and investment, and Mary’s unique approach to maintaining her network through her "100 People" initiative. This episode is packed with actionable insights and inspiring stories that will help you elevate your online presence and grow your business. So grab a seat, and let’s get into how we can all plant our own flowers in the entrepreneurial garden!Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses."In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.Guest BioMary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.Key Topics DiscussedCareer JourneyThree phases: corporate employee, startup founder, angel investor/mentorCo-founding and selling Learning PoolTransitioning from wage slave to entrepreneurial freedomCurrent Roles & ImpactEntrepreneur in Residence at University of Oxford and Ulster UniversityInvestment committee member at Coin Invest Capital (Lithuania)Mentoring hundreds of founders annuallyBuilding Awaken Hub and Awaken AngelsWomen in Tech & StartupsChallenges women face in raising early-stage financingThe importance of flexible accelerator programs for working mothersBuilding Ireland's first women-led angel syndicateSupporting women founders across the island of IrelandNetworking & VisibilityThe "100 People" exercise for maintaining your networkBuilding a network of value, not just utilityWhy networking is a long-term investmentThe importance of being in credit with your networkStartup CEO ChallengesThe two hardest jobs: attracting talent and raising investmentWhy visibility matters for recruitmentThe mindset differences between corporate and startup cultureSpeaking engagements and building your profileKey Quotes"I call myself a critical friend and backer of horses""Planting a thousand flowers and seeing which of them grow""Networks are about we, we, we - not me, me, me""Every opportunity in business is attached to a person""I always like to be in credit with my network"Resources MentionedAwaken Hub - Social enterprise supporting women founders across IrelandAwaken Angels - Ireland's first women-led angel syndicateLearning Pool - E-learning company co-founded by MaryCoin Invest Capital - Lithuanian sovereign investment fundConnect with MaryLinkedIn: Mary McKennaBlue Sky: @MaryMcKennaAbout the HostLouise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value.Episode Highlights[00:02:00] Mary's six-word introduction[00:04:00] The three phases of Mary's career[00:09:00] Starting Awaken Hub during COVID[00:14:00] The two hardest jobs for startup CEOs[00:21:00] Networking and people collecting[00:28:00] The "100 People" exerciseTags#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #MentorshipIf you enjoyed this episode, please subscribe, rate, and review. Share with anyone who would benefit from Mary's insights on building networks, supporting women founders, and creating visibility in business.Takeaways:In this episode, we learned the importance of visibility for entrepreneurs, especially women, to secure investment in their startups.Mary's journey from corporate finance to entrepreneurship highlights the value of adaptability and continuous learning in the business world.Awaken Hub serves as a vital community for women founders in Ireland, addressing the need for support and visibility in a male-dominated industry.Networking is not just about connections; it's about building reciprocal relationships that foster mutual benefit and growth over time.The concept of 'planting a thousand flowers' emphasizes experimentation in entrepreneurship, where not every idea will bloom, but some will thrive beautifully.Mary's practice of reconnecting with 100 people each year showcases a proactive approach to maintaining and refreshing one’s professional network.Companies mentioned in this episode:Awaken HubLearning PoolInvest CapitalElemental Software

Discover LinkedIn's transformative new AI model that personalizes rankings and recommendations like never before. Forget the old tricks—keywords and posting times are out! The AI now reads and understands content authentically. It values genuine engagement over superficial signals like emojis. Authenticity is the key for success, whether you're a job seeker or a freelancer. Plus, learn why AI-generated content might not cut it anymore. This shift marks a new era for social media, promising a more human touch in networking.

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.What You'll LearnHow to transition from traditional industries to tech entrepreneurshipThe psychology behind effective corporate gifting strategiesBuilding algorithms that create genuine human connectionsStrategies for reducing waste while growing your businessHow to leverage local partnerships for global impactThe importance of making recipients feel truly valuedPractical steps for building a tech-driven business from scratchCorporate gifting tactics that actually work for large organisationsKey TakeawaysThe Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swagTech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiencesSustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategiesEntrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for successAbout Our GuestLou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.Episode Timestamps00:00 Introduction to Raise Your Visibility Online00:52 Meet Lou Doyle: Entrepreneur and Mom04:16 The Journey to Entrepreneurship06:39 The Birth of Needi: A Gifting Company13:27 Building a Tech-Driven Business16:32 Passion for Tech and Data17:10 The Power of Connection19:48 Building Needi from Scratch22:55 Corporate Gifting Strategies28:53 Future Growth and Global Expansion30:43 How to Connect with NeediConnect with Lou Doyle & Needilouise@needi.co.ukwww.needi.co.ukhttps://www.linkedin.com/in/louiseneedi/About the HostLouise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.Perfect ForBusiness owners looking to improve corporate relationshipsEntrepreneurs interested in tech startupsIndustry experts seeking innovative connection strategiesAnyone wanting to build a more sustainable business modelProfessionals looking to elevate their online presenceDon't forget to subscribe, rate, and review 'Raise Your Visibility Online' to help more entrepreneurs discover these valuable insights!

Episode Description:In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.Shownotes:Welcome and introduction to Louise Brogan, LinkedIn expert and CEOSurprising new research from Buffer on LinkedIn posting frequencyKey findings:Posting 2–5 times/week: +1,182 impressions per postPosting 6–10 times/week: +5,000 impressions per postPosting 11+ times/week: Up to 17,000 more impressions per postThe compounding effect of frequent postingPractical tips for busy professionals:How to repost for different time zonesBalancing quality and quantityContent ideas that work:Industry news & analysisBehind-the-scenes contentStep-by-step tutorialsSurprising storiesSimplifying complex topicsShowcasing your workActionable insightsCollaborations & joint webinarsMemorable frameworks (COPE: Create Once, Publish Everywhere)Community spotlightsMicro-interviewsWhy carousels outperform other formats on LinkedInTips for creating effective carousel postsThe importance of consistency and delivering valueResources mentioned:Buffer’s researchRamit Sethi’s “I Will Teach You To Be Rich”The COPE frameworkConnect with Louise:Join the conversation on LinkedInVisit the blog for more tutorialsSubscribe, share, and leave a review!

Today, we’re diving into the world of SEO with Sylvia Del Corso, the CEO of Pink SEO, a specialized agency helping businesses enhance their online visibility. Sylvia, a Britalian and a mother of two teenagers, shares her journey from running a full-service digital agency in Italy to launching her own focused SEO business in London. We explore her data-driven approach to SEO, the importance of storytelling in digital marketing, and how she navigates the challenges of entrepreneurship while raising a family. With actionable insights and real-world strategies, this episode is packed with advice for anyone looking to boost their online presence. Get ready to learn about the power of SEO and the unique challenges of running a business in today’s digital landscape!Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK.Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities.Guest BioSylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies.Key Topics Discussed Entrepreneurial JourneyTransitioning from a family-run digital agency in Italy to starting fresh in LondonThe decision to specialize in SEO rather than offering full-service digital marketingBuilding a team from freelancers to full-time employees (PAYE)Business StrategyWhy specialization beats generalization in digital marketingThe importance of data-driven decision making in SEOTargeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics"Work-Life BalanceManaging a growing business while raising two teenagersThe reality of entrepreneurial life - no family support system in a new countryOffering flexibility to team members who are also parentsSEO and Content StrategyThe critical importance of original, experience-based content over AI-generated materialGoogle's E-E-A-T framework (Expertise, Experience, Authority, Trust)Why case studies are underutilized but powerful SEO assetsThe dangers of relying solely on AI for content creationPublic Speaking and Thought LeadershipOvercoming accent-related insecurities to become a confident speakerHow to get speaking opportunities at industry eventsUsing speaking engagements to build authority and attract clientsLinkedIn StrategyBalancing company and personal LinkedIn presenceThe power of authentic, in-the-moment content over heavily planned postsBuilding genuine connections and sharing expertiseKey TakeawaysSpecialization over generalization: Focus on one service area to become the go-to expertTeam investment pays off: Converting freelancers to employees creates stability and loyaltyOriginal content is king: AI-generated content lacks the personal experience that Google valuesCase studies are powerful: They demonstrate real results and connect with potential clients through storytellingSpeaking builds authority: Public speaking opportunities can significantly boost credibility and lead generationAuthenticity wins on social media: Genuine, moment-driven content performs better than overly planned postsActionable Advice For SEO and Website Improvement:Create individual pages for each service or treatment you offerDevelop detailed case studies showing before/after resultsFocus on search intent - what are your customers actually looking for?Leverage your unique experience and expertise (E-E-A-T) in content creationFor Business Growth:Consider the long-term value of converting contractors to employeesLook for speaking opportunities at industry events to build thought leadershipUse LinkedIn authentically - share real moments and insights rather than overly polished contentFor Work-Life Balance:Build flexibility into your team structure for parentsAccept that entrepreneurship is all-consuming but can be incredibly rewardingDon't try to be perfect at everything - focus on what matters mostResources MentionedPink SEO Website: Comprehensive resource library with free SEO knowledge and training webinarsYouTube Channel: Recorded training webinars and SEO tutorialsMadFest: Industry event where Sylvia overcame her public speaking fearsIndependent Doctors Federation: Partnership for medical industry eventsConnect with SylviaWebsite: Pink SEO (pinkseom.com)LinkedIn: Search for Sylvia del CorsoLocation: West London, UKQuote of the Episode"Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI."Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.Join us in this engaging episode featuring Sylvia Del Corso, the founder and CEO of Pink SEO, as she shares her journey from Italy to London and her insights on search engine optimization. Sylvia, a self-described Britalian, brings a unique flair to the conversation as she discusses her experiences running a specialized SEO agency that empowers businesses in various sectors, particularly medical and legal. The episode is rich with actionable advice on how to enhance online visibility, emphasizing that SEO is not just a technical endeavor but a strategic approach driven by data and numbers. Sylvia's passion for SEO is palpable as she breaks down the complexities of the field, making it accessible for all listeners. The conversation touches on the challenges of balancing motherhood and entrepreneurship, as Sylvia reflects on her life as a mother of two teenagers while running a growing business. She candidly shares her experiences with juggling work responsibilities and family life, resonating with many listeners who find themselves in similar situations. Her journey highlights the importance of nurturing a supportive team, as she explains her decision to transition from freelancers to full-time employees, ensuring they have job security during uncertain times. As the episode progresses, we delve into the evolving landscape of SEO, especially with the advent of AI. Sylvia discusses the importance of creating authentic, personalized content that resonates with audiences, rather than relying solely on AI-generated text. She emphasizes the need for businesses to share their unique stories and experiences to stand out in a crowded digital space. The episode wraps up with practical tips for improving website traffic and leveraging content effectively, making it a must-listen for entrepreneurs and marketers looking to elevate their online presence. Sylvia's expertise and genuine enthusiasm for helping others succeed shine through, leaving listeners inspired and equipped with the tools to enhance their own visibility online.Takeaways:Louise Brogan interviews Sylvia Del Corso, the CEO of Pink SEO, about her entrepreneurial journey.Sylvia emphasizes the importance of a data-driven approach in SEO, highlighting its effectiveness.The conversation reveals the challenges of balancing motherhood with running a successful SEO agency.Sylvia shares insights on how to optimize content for search engines and the importance of storytelling.Both speakers discuss the role of public speaking in raising visibility and building authority in their fields.They emphasize the significance of authenticity in content creation over using AI-generated content.Companies mentioned in this episode:Pink SEOGoogleLinkedInAIChatGPTClaudeIndependent Doctors FederationMad Fest

Discover how to revitalize your LinkedIn company page with practical tips to counteract declining engagement rates. Learn about common mistakes and effective strategies for improvement, including optimizing visuals and personal storytelling. Uncover the BOOST method to enhance branding and drive employee engagement. Get insights on the importance of regular posts and targeted calls to action that can transform your page into a powerful lead-generating tool.

Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online. You’ll learn: Why communication is the secret weapon for business growth How to build a team with complementary strengths The value of coaching and fresh external perspectives How to balance personal vs business visibility online Practical tools like empathy mapping to elevate your content and leadership Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.   Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes

Curious about optimizing your LinkedIn Company Page? Discover how to set up a Services Page specifically for businesses with fewer than 500 employees. Learn best practices for showcasing services and managing client inquiries like a pro. Plus, dive into current LinkedIn video trends and gain insights from new company audits to boost your online presence. Finally, get a sneak peek at upcoming interviews with business leaders sharing their LinkedIn success stories.

Discover the intriguing concept of 'hidden buyers' on LinkedIn and how they can influence product decisions. Learn about LinkedIn's innovative AI hiring assistant that simplifies job posting and candidate selection. Plus, explore YouTube's exciting feature that allows creators to test video titles for increased engagement. Packed with actionable strategies and real-world examples, this discussion is a treasure trove for anyone looking to amplify their online presence and business growth.