

The BOOST Method: My Framework for Company Page Growth That Works
Aug 13, 2025
Discover how to revitalize your LinkedIn company page with practical tips to counteract declining engagement rates. Learn about common mistakes and effective strategies for improvement, including optimizing visuals and personal storytelling. Uncover the BOOST method to enhance branding and drive employee engagement. Get insights on the importance of regular posts and targeted calls to action that can transform your page into a powerful lead-generating tool.
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Company Page Reach Has Collapsed
- LinkedIn company page reach has fallen dramatically from ~7% in 2021 to ~2% in 2024 on mobile.
- This decline demands intentional updates and employee-driven amplification to regain visibility.
Optimize Your Banner For Trust And Leads
- Update your company page banner to show your real team, product, value proposition, and contact link.
- Replace generic stock images with team photos and a clear statement like "book your strategy call" to convert visitors.
Rewrite About Section With A Clear Formula
- Rewrite the About section using a for-who, what, how formula that highlights your differentiator.
- Make it specific to audience pain, your solution, and the unique outcome you deliver.