The 5 Fatal Mistakes of LinkedIn Company Pages (and How to Fix Them!)
Raise Your Visibility Online
Intro
This chapter examines the alarming decline in engagement rates for LinkedIn company pages and offers practical strategies to counteract this trend. With a focus on updating content and leveraging employee involvement, the host shares valuable insights to help listeners enhance their company’s visibility on the platform.
Today, we’re diving deep into the struggles of LinkedIn company pages as their organic reach has plummeted dramatically. With data showing that company page visibility has dropped from 7% to just 2% by 2024, it’s crucial for businesses to rethink their strategies. We’ll explore the top mistakes companies are making, like boring banners and content deserts, and discuss how to turn that around with our new BOOST method. This episode is packed with actionable insights that will help you engage your audience, build authentic connections, and ultimately convert browsers into leads. Let’s get ready to give your company page the boost it needs!
Want to turn your LinkedIn Company Page into a lead-gen tool? In this episode, I share what’s working (and what’s not)
With actionable tips and strategies to enhance your LinkedIn company page, including optimizing the banner, improving the 'About' section, and creating engaging content.
I also want to introduce the BOOST method to elevate your LinkedIn presence and provide practical steps to leverage employee engagement.
Book your Company Page Audit & Training here https://louisebrogan.com/linkedin-company-page-audit-optimisation/
We will look at the importance of regular posting, social proof, and targeted calls to action.
Tune in for valuable insights on transforming your LinkedIn company page into a lead-generating tool.
00:00 Introduction to Raise Your Visibility Online
01:07 Understanding LinkedIn Company Pages
02:25 Common Mistakes on LinkedIn Company Pages
02:59 Improving Your LinkedIn Company Page
06:47 Boosting Engagement and Visibility
12:02 The BOOST Method for LinkedIn Success
15:52 Conclusion and Call to Action
The conversation kicks off with a warm welcome to listeners, diving straight into the valuable insights surrounding LinkedIn's company pages. As we explore the drastic drop in engagement rates from 7% in 2021 to a mere 2% in 2024, it becomes evident that businesses must adapt their strategies to counteract this alarming trend. Louise Brogan, our dynamic host and LinkedIn expert, lays out actionable steps that companies can implement right away to enhance their online visibility. Through a series of relatable anecdotes and a touch of humor, we examine common pitfalls such as having a 'ghost town' banner that fails to represent the brand's essence. Louise encourages companies to replace generic stock images with authentic visuals that resonate with their audience, emphasizing the power of storytelling and genuine connection. The episode takes a practical turn as Louise outlines five critical mistakes companies are making with their LinkedIn pages, offering solutions that are both straightforward and effective. By the end of our chat, the listener walks away with a toolkit brimming with strategies to boost engagement, nurture employee involvement, and ultimately transform their LinkedIn presence into a thriving digital asset. Transitioning seamlessly from the initial statistics, we delve deeper into the nuances of creating an engaging company page that not only reflects the brand's values but also invites interaction. The discussion shifts towards the importance of the 'about' section, where Louise proposes the 'for, what, how' formula to craft compelling narratives that captivate potential clients. We share tangible examples and brainstorm ideas that help listeners visualize how they can pivot their approach for better results. The episode is peppered with lighthearted moments as we laugh over some of the more cringe-worthy examples of company pages we've encountered, making the learning experience enjoyable and relatable. Towards the conclusion, Louise underscores the significance of regular, quality content, encouraging businesses to be a resource for their audiences rather than just a platform for self-promotion. This episode is not just about theory; it’s a call to action that inspires entrepreneurs and marketers alike to elevate their LinkedIn game. As we wrap up, Louise reminds us of the importance of community and connection on LinkedIn. By implementing the strategies discussed, businesses can turn their company pages into vibrant hubs of engagement. With a clear roadmap ahead and Louise’s infectious enthusiasm, we leave listeners feeling empowered to take their LinkedIn presence to the next level. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that can lead to real transformations in your business's online visibility.
Takeaways:
- Company page reach on LinkedIn has drastically dropped from 7% in 2021 to only 2% by 2024, indicating a significant challenge for businesses.
- To combat the drop in engagement, companies should focus on updating their company page visuals and incorporating employee contributions to enhance authenticity.
- Creating compelling content and sharing valuable insights can transform a company page into a resource hub, attracting more visitors and engagement.
- Using the 'Boost' method can help companies improve their storytelling, organic engagement, and calls to action, ultimately converting followers into leads.
- Highlighting team members and their successes can humanize your brand, making it relatable and engaging to your audience on LinkedIn.
- Regular posting and a structured content schedule can significantly increase follower growth and engagement rates on your LinkedIn company page.
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