Raise Your Visibility Online

This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedInYou can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tierI also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedInFind out more info here - www.louisebrogan.com/mastermind

Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses." In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.Guest BioMary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.Key Topics DiscussedCareer JourneyThree phases: corporate employee, startup founder, angel investor/mentorCo-founding and selling Learning PoolTransitioning from wage slave to entrepreneurial freedomCurrent Roles & ImpactEntrepreneur in Residence at University of Oxford and Ulster UniversityInvestment committee member at Coin Invest Capital (Lithuania)Mentoring hundreds of founders annuallyBuilding Awaken Hub and Awaken AngelsWomen in Tech & StartupsChallenges women face in raising early-stage financingThe importance of flexible accelerator programs for working mothersBuilding Ireland's first women-led angel syndicateSupporting women founders across the island of IrelandNetworking & VisibilityThe "100 People" exercise for maintaining your networkBuilding a network of value, not just utilityWhy networking is a long-term investmentThe importance of being in credit with your networkStartup CEO ChallengesThe two hardest jobs: attracting talent and raising investmentWhy visibility matters for recruitmentThe mindset differences between corporate and startup cultureSpeaking engagements and building your profileKey Quotes"I call myself a critical friend and backer of horses""Planting a thousand flowers and seeing which of them grow""Networks are about we, we, we - not me, me, me""Every opportunity in business is attached to a person""I always like to be in credit with my network"Resources MentionedAwaken Hub - Social enterprise supporting women founders across IrelandAwaken Angels - Ireland's first women-led angel syndicateLearning Pool - E-learning company co-founded by MaryCoin Invest Capital - Lithuanian sovereign investment fundConnect with MaryLinkedIn: Mary McKennaBlue Sky: @MaryMcKennaAbout the HostLouise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value.Episode Highlights[00:02:00] Mary's six-word introduction[00:04:00] The three phases of Mary's career[00:09:00] Starting Awaken Hub during COVID[00:14:00] The two hardest jobs for startup CEOs[00:21:00] Networking and people collecting[00:28:00] The "100 People" exerciseTags#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #MentorshipIf you enjoyed this episode, please subscribe, rate, and review. Share with anyone who would benefit from Mary's insights on building networks, supporting women founders, and creating visibility in business.

Discover LinkedIn's transformative new AI model that personalizes rankings and recommendations like never before. Forget the old tricks—keywords and posting times are out! The AI now reads and understands content authentically. It values genuine engagement over superficial signals like emojis. Authenticity is the key for success, whether you're a job seeker or a freelancer. Plus, learn why AI-generated content might not cut it anymore. This shift marks a new era for social media, promising a more human touch in networking.

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.What You'll LearnHow to transition from traditional industries to tech entrepreneurshipThe psychology behind effective corporate gifting strategiesBuilding algorithms that create genuine human connectionsStrategies for reducing waste while growing your businessHow to leverage local partnerships for global impactThe importance of making recipients feel truly valuedPractical steps for building a tech-driven business from scratchCorporate gifting tactics that actually work for large organisationsKey TakeawaysThe Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swagTech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiencesSustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategiesEntrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for successAbout Our GuestLou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.Episode Timestamps00:00 Introduction to Raise Your Visibility Online00:52 Meet Lou Doyle: Entrepreneur and Mom04:16 The Journey to Entrepreneurship06:39 The Birth of Needi: A Gifting Company13:27 Building a Tech-Driven Business16:32 Passion for Tech and Data17:10 The Power of Connection19:48 Building Needi from Scratch22:55 Corporate Gifting Strategies28:53 Future Growth and Global Expansion30:43 How to Connect with NeediConnect with Lou Doyle & Needilouise@needi.co.ukwww.needi.co.ukhttps://www.linkedin.com/in/louiseneedi/About the HostLouise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.Perfect ForBusiness owners looking to improve corporate relationshipsEntrepreneurs interested in tech startupsIndustry experts seeking innovative connection strategiesAnyone wanting to build a more sustainable business modelProfessionals looking to elevate their online presenceDon't forget to subscribe, rate, and review 'Raise Your Visibility Online' to help more entrepreneurs discover these valuable insights!

Episode Description:In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.Shownotes:Welcome and introduction to Louise Brogan, LinkedIn expert and CEOSurprising new research from Buffer on LinkedIn posting frequencyKey findings:Posting 2–5 times/week: +1,182 impressions per postPosting 6–10 times/week: +5,000 impressions per postPosting 11+ times/week: Up to 17,000 more impressions per postThe compounding effect of frequent postingPractical tips for busy professionals:How to repost for different time zonesBalancing quality and quantityContent ideas that work:Industry news & analysisBehind-the-scenes contentStep-by-step tutorialsSurprising storiesSimplifying complex topicsShowcasing your workActionable insightsCollaborations & joint webinarsMemorable frameworks (COPE: Create Once, Publish Everywhere)Community spotlightsMicro-interviewsWhy carousels outperform other formats on LinkedInTips for creating effective carousel postsThe importance of consistency and delivering valueResources mentioned:Buffer’s researchRamit Sethi’s “I Will Teach You To Be Rich”The COPE frameworkConnect with Louise:Join the conversation on LinkedInVisit the blog for more tutorialsSubscribe, share, and leave a review!

Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK. Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities. Guest Bio Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies. Key Topics Discussed Entrepreneurial Journey Transitioning from a family-run digital agency in Italy to starting fresh in London The decision to specialize in SEO rather than offering full-service digital marketing Building a team from freelancers to full-time employees (PAYE) Business Strategy Why specialization beats generalization in digital marketing The importance of data-driven decision making in SEO Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics" Work-Life Balance Managing a growing business while raising two teenagers The reality of entrepreneurial life - no family support system in a new country Offering flexibility to team members who are also parents SEO and Content Strategy The critical importance of original, experience-based content over AI-generated material Google's E-E-A-T framework (Expertise, Experience, Authority, Trust) Why case studies are underutilized but powerful SEO assets The dangers of relying solely on AI for content creation Public Speaking and Thought Leadership Overcoming accent-related insecurities to become a confident speaker How to get speaking opportunities at industry events Using speaking engagements to build authority and attract clients LinkedIn Strategy Balancing company and personal LinkedIn presence The power of authentic, in-the-moment content over heavily planned posts Building genuine connections and sharing expertise Key Takeaways Specialization over generalization: Focus on one service area to become the go-to expert Team investment pays off: Converting freelancers to employees creates stability and loyalty Original content is king: AI-generated content lacks the personal experience that Google values Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts Actionable Advice For SEO and Website Improvement: Create individual pages for each service or treatment you offer Develop detailed case studies showing before/after results Focus on search intent - what are your customers actually looking for? Leverage your unique experience and expertise (E-E-A-T) in content creation For Business Growth: Consider the long-term value of converting contractors to employees Look for speaking opportunities at industry events to build thought leadership Use LinkedIn authentically - share real moments and insights rather than overly polished content For Work-Life Balance: Build flexibility into your team structure for parents Accept that entrepreneurship is all-consuming but can be incredibly rewarding Don't try to be perfect at everything - focus on what matters most Resources Mentioned Pink SEO Website: Comprehensive resource library with free SEO knowledge and training webinars YouTube Channel: Recorded training webinars and SEO tutorials MadFest: Industry event where Sylvia overcame her public speaking fears Independent Doctors Federation: Partnership for medical industry events Connect with Sylvia Website: Pink SEO (pinkseom.com) LinkedIn: Search for Sylvia del Corso Location: West London, UK Quote of the Episode "Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI." Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

Discover how to revitalize your LinkedIn company page with practical tips to counteract declining engagement rates. Learn about common mistakes and effective strategies for improvement, including optimizing visuals and personal storytelling. Uncover the BOOST method to enhance branding and drive employee engagement. Get insights on the importance of regular posts and targeted calls to action that can transform your page into a powerful lead-generating tool.

Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online. You’ll learn: Why communication is the secret weapon for business growth How to build a team with complementary strengths The value of coaching and fresh external perspectives How to balance personal vs business visibility online Practical tools like empathy mapping to elevate your content and leadership Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.   Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes

Curious about optimizing your LinkedIn Company Page? Discover how to set up a Services Page specifically for businesses with fewer than 500 employees. Learn best practices for showcasing services and managing client inquiries like a pro. Plus, dive into current LinkedIn video trends and gain insights from new company audits to boost your online presence. Finally, get a sneak peek at upcoming interviews with business leaders sharing their LinkedIn success stories.

Discover the intriguing concept of 'hidden buyers' on LinkedIn and how they can influence product decisions. Learn about LinkedIn's innovative AI hiring assistant that simplifies job posting and candidate selection. Plus, explore YouTube's exciting feature that allows creators to test video titles for increased engagement. Packed with actionable strategies and real-world examples, this discussion is a treasure trove for anyone looking to amplify their online presence and business growth.