Raise Your Visibility Online

Discover how to revitalize your LinkedIn company page with practical tips to counteract declining engagement rates. Learn about common mistakes and effective strategies for improvement, including optimizing visuals and personal storytelling. Uncover the BOOST method to enhance branding and drive employee engagement. Get insights on the importance of regular posts and targeted calls to action that can transform your page into a powerful lead-generating tool.

Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online. You’ll learn: Why communication is the secret weapon for business growth How to build a team with complementary strengths The value of coaching and fresh external perspectives How to balance personal vs business visibility online Practical tools like empathy mapping to elevate your content and leadership Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.   Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes  

Curious about optimizing your LinkedIn Company Page? Discover how to set up a Services Page specifically for businesses with fewer than 500 employees. Learn best practices for showcasing services and managing client inquiries like a pro. Plus, dive into current LinkedIn video trends and gain insights from new company audits to boost your online presence. Finally, get a sneak peek at upcoming interviews with business leaders sharing their LinkedIn success stories.

Discover the intriguing concept of 'hidden buyers' on LinkedIn and how they can influence product decisions. Learn about LinkedIn's innovative AI hiring assistant that simplifies job posting and candidate selection. Plus, explore YouTube's exciting feature that allows creators to test video titles for increased engagement. Packed with actionable strategies and real-world examples, this discussion is a treasure trove for anyone looking to amplify their online presence and business growth.

Discover how to enhance your LinkedIn presence with the latest features like video headers in newsletters. Learn strategies for optimizing your company pages and engaging your audience effectively. The discussion also highlights the impact of AI-generated comments on user interactions, providing insights into leveraging technology for better engagement. Tune in for practical tips to elevate your LinkedIn game and grow your business visibility!

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.   She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters. Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage. https://smarterqueue.com?afmc=2ix https://www.smarterqueue.social/linkedin-growth-masterclass   00:00 Introduction to Raise Your Visibility Online 00:39 Types of LinkedIn Content: An Overview 01:32 Text-Only Posts: Starting Conversations  02:47 Text with Images: Capturing Attention 03:42 Multi-Image Posts: Engaging Visuals 04:36 External Links: Sharing Blogs, Podcasts, and Videos 05:20 Document Posts: Creating Carousel Content 06:26 Video Posts: Tips for Effective Videos 07:25 LinkedIn Live: Real-Time Engagement 09:01 LinkedIn Polls: Easy Engagement 10:33 Articles: Long-Form Content with Longevity 11:49 LinkedIn Newsletters: Building a Subscriber Base 12:25 Maximizing LinkedIn Engagement 13:06 Conclusion and Upcoming Masterclass

Thinking about running a webinar but not sure where to start… or if it’s even worth it? In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars. Whether you’re new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out.  Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference. In This Episode Who are webinars for? What is a webinar’s purpose? Where do webinars fit into your launch strategy? When should you run a webinar? Why do webinars work? What kind of results should you expect? Why the format of your webinar matters   Resources Mentioned Grow Launch Sell Programme Listen to Your Dream Business Podcast Find Teresa Heath-Wareing Online Follow Teresa Heath-Wareing on LinkedIn | Instagram    Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book

Maximizing B2B Success with LinkedIn and Video Integration   In this episode of Raise Your Visibility Online, LinkedIn expert and CEO Louise Brogan discusses how B2B companies and entrepreneurs can leverage LinkedIn and video marketing to attract leads and scale their businesses.   The show covers the integration of Canva with LinkedIn ads, making ad creation more accessible for small businesses, and the new feature of short videos appearing in Google search results, encouraging the use of keyword-optimized short-form video content.   Louise also highlights LinkedIn's push towards increasing video content on its platform and provides actionable advice for enhancing LinkedIn personal profiles to maximize visibility and engagement.     00:00 Introduction to Raise Your Visibility Online 00:36 Connecting on LinkedIn and Profile Optimization 01:50 LinkedIn Ads Made Easy with Canva 04:02 Boosting Discoverability with Short Videos 05:44 The Power of Video on LinkedIn 07:24 Conclusion and Next Steps   Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book

Discover LinkedIn's exciting shift towards vertical video and what it means for B2B marketers. Learn practical tips for creating engaging video content and explore the new features designed to enhance visibility. Delve into insights from the 2025 Grads Report, highlighting in-demand jobs and emerging cities. Plus, get introduced to Descript, a fantastic tool that simplifies video editing. Stay ahead of the curve with these fresh strategies and tools to elevate your online presence!