Raise Your Visibility Online

Discover how to enhance your LinkedIn presence with the latest features like video headers in newsletters. Learn strategies for optimizing your company pages and engaging your audience effectively. The discussion also highlights the impact of AI-generated comments on user interactions, providing insights into leveraging technology for better engagement. Tune in for practical tips to elevate your LinkedIn game and grow your business visibility!

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.   She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters. Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage. https://smarterqueue.com?afmc=2ix https://www.smarterqueue.social/linkedin-growth-masterclass   00:00 Introduction to Raise Your Visibility Online 00:39 Types of LinkedIn Content: An Overview 01:32 Text-Only Posts: Starting Conversations  02:47 Text with Images: Capturing Attention 03:42 Multi-Image Posts: Engaging Visuals 04:36 External Links: Sharing Blogs, Podcasts, and Videos 05:20 Document Posts: Creating Carousel Content 06:26 Video Posts: Tips for Effective Videos 07:25 LinkedIn Live: Real-Time Engagement 09:01 LinkedIn Polls: Easy Engagement 10:33 Articles: Long-Form Content with Longevity 11:49 LinkedIn Newsletters: Building a Subscriber Base 12:25 Maximizing LinkedIn Engagement 13:06 Conclusion and Upcoming Masterclass

Thinking about running a webinar but not sure where to start… or if it’s even worth it? In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars. Whether you’re new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out.  Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference. In This Episode Who are webinars for? What is a webinar’s purpose? Where do webinars fit into your launch strategy? When should you run a webinar? Why do webinars work? What kind of results should you expect? Why the format of your webinar matters   Resources Mentioned Grow Launch Sell Programme Listen to Your Dream Business Podcast Find Teresa Heath-Wareing Online Follow Teresa Heath-Wareing on LinkedIn | Instagram    Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book

Maximizing B2B Success with LinkedIn and Video Integration   In this episode of Raise Your Visibility Online, LinkedIn expert and CEO Louise Brogan discusses how B2B companies and entrepreneurs can leverage LinkedIn and video marketing to attract leads and scale their businesses.   The show covers the integration of Canva with LinkedIn ads, making ad creation more accessible for small businesses, and the new feature of short videos appearing in Google search results, encouraging the use of keyword-optimized short-form video content.   Louise also highlights LinkedIn's push towards increasing video content on its platform and provides actionable advice for enhancing LinkedIn personal profiles to maximize visibility and engagement.     00:00 Introduction to Raise Your Visibility Online 00:36 Connecting on LinkedIn and Profile Optimization 01:50 LinkedIn Ads Made Easy with Canva 04:02 Boosting Discoverability with Short Videos 05:44 The Power of Video on LinkedIn 07:24 Conclusion and Next Steps   Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book

Discover LinkedIn's exciting shift towards vertical video and what it means for B2B marketers. Learn practical tips for creating engaging video content and explore the new features designed to enhance visibility. Delve into insights from the 2025 Grads Report, highlighting in-demand jobs and emerging cities. Plus, get introduced to Descript, a fantastic tool that simplifies video editing. Stay ahead of the curve with these fresh strategies and tools to elevate your online presence!

LinkedIn is more powerful than ever for small businesses, coaches, and consultants—but only if you know how to use it strategically. In this episode, Louise breaks down exactly what’s working on LinkedIn in 2025, the four areas you need to focus on, and simple actions you can take today to start seeing results. Whether you're just getting started or want to turn engagement into leads, this episode gives you the tools and confidence to use LinkedIn for real business growth. 🧭 What You’ll Learn: Why LinkedIn is still a goldmine for B2B business owners in 2025 The 4-part framework: Profile, Content, Connections, Conversations What’s working right now (video, carousels, thought leadership) 3 quick actions you can take today to boost visibility and start real conversations 💬 Connect with Louise: Website: https://louisebrogan.com LinkedIn: https://linkedin.com/in/louisebrogan YouTube: https://youtube.com/@raiseyourvisibilityonline  ⭐️ Leave a Review: If you enjoyed the episode, please consider leaving a rating or review on Apple Podcasts or Spotify. It helps more people discover the show! 🎧 Subscribe & Listen: Don’t miss future episodes—subscribe on your favourite podcast app!

Creating a Month's Worth of Content from One Video: A Step-by-Step Guide   In this solo episode of Raise Your Visibility Online, LinkedIn expert and YouTuber Louise Brogan offers a comprehensive guide on generating an entire month's worth of content from a single video.    Louise shares her 'Create Once, Publish Everywhere' (COPE) strategy, explaining how B2B companies and solopreneurs can efficiently create blog posts, LinkedIn newsletters, email newsletters, and more from one well-planned video.   This episode is packed with actionable insights for business owners who are eager to boost their online presence and engage their target audience without getting overwhelmed. Visit https://www.louisebrogan.com/videoguide for a detailed guide.     00:00 Introduction to Raise Your Visibility Online 00:45 Creating a Month's Worth of Content from One Video 03:31 The Power of Video Content 05:01 The COPE Framework: Create Once, Publish Everywhere 07:42 Implementing the COPE Framework 10:36 Conclusion and Next Steps

Feeling camera shy? You’re not alone! This insightful discussion reveals three simple yet effective video ideas to enhance your LinkedIn presence. Learn how to address frequently asked questions, share behind-the-scenes glimpses of your business, and offer your take on relevant industry news. Each idea is designed to connect with your audience authentically, all while using just your phone—no fancy equipment needed. Get ready to build your visibility and confidence in front of the camera!

Unlocking Entrepreneurial Success with Jillian Leslie: Leveraging LinkedIn, Video, and Email Lists    In this episode of Raise Your Visibility Online, host Louise Brogan welcomes Jillian Leslie, co-founder of Milo Tree, to discuss her journey in building online businesses and the importance of leveraging LinkedIn, video, and email lists for entrepreneurial success.   Jillian shares her experiences, starting from her initial venture, Catch My Party, to the development of the MiloTree popup app and MiloTree Cart.   She emphasizes the power of email lists, actionable insights, and real-world strategies to attract leads and scale businesses effectively.   The discussion also covers the creation of digital products, such as workshops, cheat sheets, and memberships, to engage audiences and generate revenue. 00:00 Introduction to Raise Your Visibility Online 00:39 Meet Jillian Leslie: Entrepreneur and Innovator  01:10 The Birth of MiloTree: A Tool for Content Creators 02:27 From Catch My Party to Pinterest Success 04:35 Expanding Milo Tree: Features and Benefits 09:29 The Importance of Building an Email List 21:19 Creating and Selling Digital Products 21:41 The Power of Memberships and Community 25:42 Getting Started with MiloTree 28:44 Conclusion and Final Thoughts   Jillian is an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She’s the co-founder of MiloTree, a software company that’s helps thousands of bloggers, creators, coaches, and entrepreneurs monetize through selling digital products.  On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses.

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events