Raise Your Visibility Online

Fi Marshall, marketing and brand strategist who has worked with Diageo, Coca-Cola and Danone. She explains the idea of being "lost in distance" on LinkedIn and why front-loading keywords matters. They discuss the surprising gap in marketers checking analytics and how AI can resurface old content. The conversation stresses clarity, planning, measurement and smart use of AI.

Practical advice on turning LinkedIn posts into conversations rather than performances. Tips on writing for one specific person to stop overthinking. How to use audience questions and simple frameworks like lesson, process, mistake, and observation posts. A 20-minute challenge to shift focus from perfection to helpfulness.

A lively take on the shift from standalone digital courses to community-driven, accountable learning. Discussion of a major course closure and what it signals for online education models. Thoughts on small-group programs, personalized coaching and why many entrepreneurs prefer hands-on support. A brief dive into AI as a tool, not a replacement for real guidance.

Joining the discussion is Jerry Potter, a YouTube strategist and host of Done By Lunch Entrepreneurs. He reveals how entrepreneurs can effectively grow a YouTube channel in just 90 minutes a week using his YT90 system. Topics include the Magnetic 8 strategy to train the algorithm, overcoming perfectionism, and the unique psychology behind video that builds instant trust. Jerry shares his astounding results, like gaining clients after just 11 days, and contrasts the entrepreneur path with the creator path for quicker financial success.

A deep dive into hand-written goal planning and a whiteboard method to sharpen critical thinking for the year ahead. A clear case for doing your own thinking before using AI and practical ways to prepare with self-directed tutorials. An introduction to a 12-week group program that teaches profile tweaks, content planning, networking and converting connections into clients.

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales. As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society. This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation. In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor. She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income. Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments. As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career. Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.Takeaways: Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods. She discovered her passion for sales while working in a male-dominated industry as an introverted woman. The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat. Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales. Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business. Saying yes to speaking opportunities led to unexpected connections and growth in her career. Questions that close sales training:https://yoursalesmaven.com/raise

Mastering LinkedIn can feel overwhelming, much like learning to drive. Your profile is your vehicle; make sure it's road-ready before posting. Weekly practice trumps perfection, as consistency helps build confidence. Engaging with a niche audience is more effective than chasing viral posts. Louise introduces the RAISE Accelerator, a structured 12-week coaching program, designed to enhance your LinkedIn skills. Remember, those who've been following you are often more valuable than active commenters.

Recorded from Boston with Dunkin’ discoveries and local color. Introduces the COPE approach for repurposing one piece of content across formats. Explains why LinkedIn now resurfaces older posts and behaves more like YouTube. Covers tools to reduce overwhelm like Descript, Gamma and ChatGPT. Teases webinars as a way to turn LinkedIn interest into email subscribers.

Justin Brown, co-founder of Primal Video, brings over a decade of YouTube expertise to the discussion. He highlights why YouTube is an untapped business goldmine and its enduring content value compared to fleeting social media posts. Justin shares strategies for crafting both evergreen and trending content, effective video descriptions for lead generation, and how to attract non-subscriber views. He emphasizes the importance of authenticity, using AI tools wisely, and keeping a focused channel to build a loyal audience, all while demystifying monetization through ads and affiliate marketing.

How AI is Revolutionising Startups & Why Female Founders Get Just 2% of FundingThis week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.This episode is essential listening if you're:Considering starting your own businessWondering how AI will impact your careerA female founder seeking investment guidanceCurious about the angel investment worldConcerned about the future of work🎧 Episode HighlightsThe Shocking Funding GapOnly 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.AI: The Game-Changer for Startups"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."The 47% Benchmark That Changes EverythingRecent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"From Five Days to 30 MinutesLaura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.The One Question Every Founder Must Answer"What problem am I solving and will people PAY for it? Because if they're not, there's no point."🔑 Key TakeawaysOn Starting a Business:Bootstrap first—test your idea as a side hustle before leaving your jobQuestion rigorously whether people will actually pay for your solutionTeam matters as much as the idea when seeking investmentIf bootstrapping doesn't work, you can pivot or try again with minimal lossOn AI Transformation:AI is replacing Google for information searchesIt will evolve into a complete operating system integrated with everything"Work slop" (unedited AI outputs) is creating new corporate problemsThe responsibility to upskill lies with each individualFree resources exist (OpenAI Academy) for learningCompanies must treat AI as a fundamental change management projectOn Angel Investment:Investment isn't the right path for every businessInvestors back teams, not just ideasExpect it to take at least 10 years for most startupsDue diligence is rigorous—your competition, IP, and market will be thoroughly examinedAngel investors only get returns if there's an exitOn the Future of Work:Graduate unemployment is around 30%Some jobs will disappear or reduce significantlyUniversal basic income is discussed but no real solutions are being proposedYoung people need education systems that prepare them for an AI-integrated worldWorking together and learning AI as teams is crucial💡 Practical Tips SharedTest your business idea: Ask people in your network if they'd actually pay for what you're proposingUse AI for research: Try ChatGPT or similar tools for deep research projects instead of traditional searchLearn together: Take on AI projects as a team to upskill collectivelyBe specific with prompts: Tell AI exactly what you want, including reference types and data parametersAlways verify AI outputs: Check facts and references—AI wants to help so much it sometimes fabricates informationFind a co-founder: Building a business is lonely; having someone to share the journey makes it sustainable📊 Fascinating Statistics Mentioned2% of VC funding → all-female founded companies~80% of VC funding → all-male teams47% of AI outputs valued higher than human expert outputs (October 2024)30% graduate unemployment rate36 channels broadcast from Turner Broadcasting's European offices at peak10 years typical timeline for startup success🎯 Quotable MomentsOn structural bias:"If a woman is very strong in her thoughts and what she believes in, it can be seen as being very opinionated. Whereas a man can be seen as having great leadership skills."On AI speed:"Something that wasn't possible a month ago is possible now. The speed of it—I've never seen, I don't think anybody's seen transformation like it."On resilience:"Look, it's fine to have competition. But you've got to think: can somebody bigger come in and say, 'I like what they're doing, I'm just going to do it as well?' And then your business is gone."On upskilling:"The responsibility is yours to learn it and upskill yourself. There's loads of free courses out there that people can access."🔗 Resources & LinksAngel AcademyFounded by Sarah Turner over a decade agoFocus: Supporting female founders with investment and expertiseConnect: Search for Angel Academy on LinkedInOpenAI AcademyFree courses on AI, prompting, and practical applicationsAvailable for individuals, charities, and organisationsLaura MeyerConnect on LinkedIn: Laura MeyerAngel investor focused on female-founded startupsBackground: Former CIO at HarperCollins UK and SVP Technology & Operations at Turner BroadcastingLouise BroganHost: Raise Your Visibility OnlineBased in Carnmoney, Northern IrelandSpecialises in helping businesses raise their visibility onlineLinkedIn: Louise BroganMentioned in Episode:Louise Doyle (previous podcast guest) - Founder of NeedyNotebookLM - AI tool for team knowledge managementThe Rose Review - Report on female entrepreneurship🎙️ About This PodcastRaise Your Visibility Online explores how business leaders, entrepreneurs, and innovators are building successful careers and companies in the digital age. Host Louise Brogan brings her background in public health, computing, and entrepreneurship to conversations that inspire action and practical change.📅 Episode DetailsEpisode: RYVO Podcast with Laura MeyerHost: Louise BroganGuest: Laura Meyer, Angel InvestorDuration: Approximately 40 minutesTopics: AI transformation, female founders, angel investing, future of work, startup advice💬 Join the ConversationWhat's your experience with AI in business? Are you considering starting your own company? Share your thoughts on LinkedIn and tag Louise Brogan and Laura Meyer.Questions for future episodes? Connect with Louise on LinkedIn.🔔 Subscribe & ReviewIf you found this episode valuable, please subscribe to Raise Your Visibility Online on your favourite podcast platform and leave a review. Your support helps more entrepreneurs and business leaders discover these conversations.Listen on: Apple Podcasts | Spotify | Google Podcasts | Your favourite podcast appNext Episode: Check back for more inspiring conversations with business leaders who are shaping the future of work and entrepreneurship.Previous Episode: Louise Doyle, Founder of Needy - discussing her journey to securing investment#Podcast #AI #FemaleFounders #AngelInvesting #Entrepreneurship #FutureOfWork #StartupAdvice #BusinessLeadership #WomenInBusiness #Technology #UKBusiness #NorthernIreland