Raise Your Visibility Online

Episode Description:In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.Shownotes:Welcome and introduction to Louise Brogan, LinkedIn expert and CEOSurprising new research from Buffer on LinkedIn posting frequencyKey findings:Posting 2–5 times/week: +1,182 impressions per postPosting 6–10 times/week: +5,000 impressions per postPosting 11+ times/week: Up to 17,000 more impressions per postThe compounding effect of frequent postingPractical tips for busy professionals:How to repost for different time zonesBalancing quality and quantityContent ideas that work:Industry news & analysisBehind-the-scenes contentStep-by-step tutorialsSurprising storiesSimplifying complex topicsShowcasing your workActionable insightsCollaborations & joint webinarsMemorable frameworks (COPE: Create Once, Publish Everywhere)Community spotlightsMicro-interviewsWhy carousels outperform other formats on LinkedInTips for creating effective carousel postsThe importance of consistency and delivering valueResources mentioned:Buffer’s researchRamit Sethi’s “I Will Teach You To Be Rich”The COPE frameworkConnect with Louise:Join the conversation on LinkedInVisit the blog for more tutorialsSubscribe, share, and leave a review!

Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK. Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities. Guest Bio Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies. Key Topics Discussed Entrepreneurial Journey Transitioning from a family-run digital agency in Italy to starting fresh in London The decision to specialize in SEO rather than offering full-service digital marketing Building a team from freelancers to full-time employees (PAYE) Business Strategy Why specialization beats generalization in digital marketing The importance of data-driven decision making in SEO Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics" Work-Life Balance Managing a growing business while raising two teenagers The reality of entrepreneurial life - no family support system in a new country Offering flexibility to team members who are also parents SEO and Content Strategy The critical importance of original, experience-based content over AI-generated material Google's E-E-A-T framework (Expertise, Experience, Authority, Trust) Why case studies are underutilized but powerful SEO assets The dangers of relying solely on AI for content creation Public Speaking and Thought Leadership Overcoming accent-related insecurities to become a confident speaker How to get speaking opportunities at industry events Using speaking engagements to build authority and attract clients LinkedIn Strategy Balancing company and personal LinkedIn presence The power of authentic, in-the-moment content over heavily planned posts Building genuine connections and sharing expertise Key Takeaways Specialization over generalization: Focus on one service area to become the go-to expert Team investment pays off: Converting freelancers to employees creates stability and loyalty Original content is king: AI-generated content lacks the personal experience that Google values Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts Actionable Advice For SEO and Website Improvement: Create individual pages for each service or treatment you offer Develop detailed case studies showing before/after results Focus on search intent - what are your customers actually looking for? Leverage your unique experience and expertise (E-E-A-T) in content creation For Business Growth: Consider the long-term value of converting contractors to employees Look for speaking opportunities at industry events to build thought leadership Use LinkedIn authentically - share real moments and insights rather than overly polished content For Work-Life Balance: Build flexibility into your team structure for parents Accept that entrepreneurship is all-consuming but can be incredibly rewarding Don't try to be perfect at everything - focus on what matters most Resources Mentioned Pink SEO Website: Comprehensive resource library with free SEO knowledge and training webinars YouTube Channel: Recorded training webinars and SEO tutorials MadFest: Industry event where Sylvia overcame her public speaking fears Independent Doctors Federation: Partnership for medical industry events Connect with Sylvia Website: Pink SEO (pinkseom.com) LinkedIn: Search for Sylvia del Corso Location: West London, UK Quote of the Episode "Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI." Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

Discover how to revitalize your LinkedIn company page with practical tips to counteract declining engagement rates. Learn about common mistakes and effective strategies for improvement, including optimizing visuals and personal storytelling. Uncover the BOOST method to enhance branding and drive employee engagement. Get insights on the importance of regular posts and targeted calls to action that can transform your page into a powerful lead-generating tool.

Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online. You’ll learn: Why communication is the secret weapon for business growth How to build a team with complementary strengths The value of coaching and fresh external perspectives How to balance personal vs business visibility online Practical tools like empathy mapping to elevate your content and leadership Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.   Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes

Curious about optimizing your LinkedIn Company Page? Discover how to set up a Services Page specifically for businesses with fewer than 500 employees. Learn best practices for showcasing services and managing client inquiries like a pro. Plus, dive into current LinkedIn video trends and gain insights from new company audits to boost your online presence. Finally, get a sneak peek at upcoming interviews with business leaders sharing their LinkedIn success stories.

Discover the intriguing concept of 'hidden buyers' on LinkedIn and how they can influence product decisions. Learn about LinkedIn's innovative AI hiring assistant that simplifies job posting and candidate selection. Plus, explore YouTube's exciting feature that allows creators to test video titles for increased engagement. Packed with actionable strategies and real-world examples, this discussion is a treasure trove for anyone looking to amplify their online presence and business growth.

Discover how to enhance your LinkedIn presence with the latest features like video headers in newsletters. Learn strategies for optimizing your company pages and engaging your audience effectively. The discussion also highlights the impact of AI-generated comments on user interactions, providing insights into leveraging technology for better engagement. Tune in for practical tips to elevate your LinkedIn game and grow your business visibility!

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.   She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters. Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage. https://smarterqueue.com?afmc=2ix https://www.smarterqueue.social/linkedin-growth-masterclass   00:00 Introduction to Raise Your Visibility Online 00:39 Types of LinkedIn Content: An Overview 01:32 Text-Only Posts: Starting Conversations  02:47 Text with Images: Capturing Attention 03:42 Multi-Image Posts: Engaging Visuals 04:36 External Links: Sharing Blogs, Podcasts, and Videos 05:20 Document Posts: Creating Carousel Content 06:26 Video Posts: Tips for Effective Videos 07:25 LinkedIn Live: Real-Time Engagement 09:01 LinkedIn Polls: Easy Engagement 10:33 Articles: Long-Form Content with Longevity 11:49 LinkedIn Newsletters: Building a Subscriber Base 12:25 Maximizing LinkedIn Engagement 13:06 Conclusion and Upcoming Masterclass

Thinking about running a webinar but not sure where to start… or if it’s even worth it? In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars. Whether you’re new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out.  Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference. In This Episode Who are webinars for? What is a webinar’s purpose? Where do webinars fit into your launch strategy? When should you run a webinar? Why do webinars work? What kind of results should you expect? Why the format of your webinar matters   Resources Mentioned Grow Launch Sell Programme Listen to Your Dream Business Podcast Find Teresa Heath-Wareing Online Follow Teresa Heath-Wareing on LinkedIn | Instagram  Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book

Maximizing B2B Success with LinkedIn and Video Integration   In this episode of Raise Your Visibility Online, LinkedIn expert and CEO Louise Brogan discusses how B2B companies and entrepreneurs can leverage LinkedIn and video marketing to attract leads and scale their businesses.   The show covers the integration of Canva with LinkedIn ads, making ad creation more accessible for small businesses, and the new feature of short videos appearing in Google search results, encouraging the use of keyword-optimized short-form video content.   Louise also highlights LinkedIn's push towards increasing video content on its platform and provides actionable advice for enhancing LinkedIn personal profiles to maximize visibility and engagement.     00:00 Introduction to Raise Your Visibility Online 00:36 Connecting on LinkedIn and Profile Optimization 01:50 LinkedIn Ads Made Easy with Canva 04:02 Boosting Discoverability with Short Videos 05:44 The Power of Video on LinkedIn 07:24 Conclusion and Next Steps   Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book