Lost in Distance: How to Capture Attention in a Noisy Digital World

Today's conversation dives deep into the intriguing concept of "lost in distance," especially in relation to LinkedIn and how we communicate our messages online.

Fi Marshall and I unpack the surprising reality that many marketers are not measuring their LinkedIn analytics, which leaves them in a state of uncertainty about their effectiveness. We explore how this disconnect can hinder progress and how understanding the AI algorithms behind LinkedIn can actually enhance our visibility and engagement.

As we share our experiences, we emphasize the importance of clarity and intention in our messaging—starting strong and keeping the focus on what truly matters to our audience.

Join us as we challenge the norm, re-evaluate our strategies, and remind ourselves that in the world of marketing, both everything and nothing has changed.

Takeaways:

1. The term 'lost in distance' emphasizes how important it is to position key topics early in your content for better AI visibility.
2. We discussed how the marketing landscape has shifted, yet foundational principles of human connection remain unchanged.
3. Analytics are essential for marketers, as they help us understand what content resonates and drives engagement effectively.
4. AI can enhance marketing strategies, but it requires thoughtful prompts and planning to truly benefit from its capabilities.

Links referenced in this episode:

1. louisebrogan.com