Raise Your Visibility Online

Show Notes for Podcast Episode: Raise Your Visibility Online – Answering Your Questions in 2025 Episode Summary: Welcome to a brand-new year of Raise Your Visibility Online! This week, Louise Brogan, LinkedIn expert, CEO, and YouTuber, shares her plans for the podcast in 2025. Louise invites listeners to submit their burning questions about LinkedIn, video marketing, podcasting, and online visibility. She kicks off the Q&A format by addressing questions from Clare Morris of consciousentrepreneurs.org.uk, diving into podcast production, costs, and resources. If you're curious about podcasting on a budget or seeking actionable tips to elevate your business through online visibility, this episode is for you! Key Topics Discussed: Podcasting on a Budget: Louise shares how she started her podcast without a producer and leveraged affordable tools. Recommendations for essential equipment, including good-quality microphones. Editing tips using Zoom and Descript for DIY podcast production. Podcast Funding and Sponsorships: Insights into why Louise hasn’t sought podcast funding or sponsorships. Tips for evaluating return on investment (ROI) for podcasting efforts. How to approach free resources like YouTube for learning podcast production. The Evolution of Raise Your Visibility Online: The podcast’s journey since 2017: From The Social Bee Podcast to LinkedIn with Louise and now Raise Your Visibility Online. Challenges with LinkedIn’s trademark policies and the rebranding journey. How podcasting fits into Louise’s overall content strategy. Workshop Announcement: Details about Louise’s upcoming live workshop, How to Use YouTube for Small Businesses, on Wednesday, January 29th, 2025. Key topics: Setting up a YouTube channel, creating content, avoiding mistakes, and generating leads. How to register: Visit louisebrogan.com/youtube-workshop. Key Takeaways: You don’t need to spend a fortune to start a podcast. Affordable tools like Zoom and Descript can make production accessible for small business owners. High-quality sound is essential for podcast success—invest in a good microphone. Evaluate the ROI of your podcast before committing to significant expenses. Consider whether your podcast is directly driving leads or building your brand visibility. Links and Resources Mentioned: Submit your podcast questions: louisebrogan.com/podquestions Register for the YouTube workshop: louisebrogan.com/youtube-workshop Podcast hosting platform: Libsyn AI editing tool: Descript Podcast intro creator: Music Radio Creative Clare Morris: consciousentrepreneurs.org.uk Follow Louise: Website: louisebrogan.com LinkedIn: linkedin.com/in/louisebrogan YouTube: Raise Your Visibility Online Call to Action: Have a question about LinkedIn, video marketing, or podcasting? Submit it at louisebrogan.com/podquestions to get featured on an upcoming episode! Don’t miss the YouTube workshop on January 29th—register today at louisebrogan.com/youtube-workshop.

Innovative Approaches in MedTech Investment with Gavin Leonard   In this LinkedIn Live session, host Louise Brogan speaks with Gavin Leonard, a MedTech entrepreneur from China.   Gavin shares his journey from starting a PhD to establishing businesses in China, eventually moving into the medical device investment space. The discussion covers the formation of MedTech Syndicate, a group of clinicians who invest in medical devices based on real clinical needs. Gavin also discusses his business strategies, including creative networking at conferences and using video for targeted outreach. Louise also provides insights into how LinkedIn has been instrumental in building Gavin's professional network. 00:00 Introduction and Election Talk 00:48 Gavin's Journey to China and MedTech Syndicates 03:01 Connecting Clinicians and Investors 06:02 The Power of LinkedIn 14:02 Networking at Conferences 20:12 Embracing Video and StreamYard 28:09 Conclusion and Final Thoughts   Check out StreamYard https://streamyard.com/pal/c/5397848091262976 For Content Marketing on LInkedIn, visit https://louisebrogan.com/content-marketing/    

As we approach the end of the year, it’s the perfect time to reflect on your LinkedIn strategy and set yourself up for success in 2025. In this episode of Raise Your Visibility Online, Louise Brogan shares her top tips for resetting your LinkedIn approach, optimizing your profile, and leveraging video to build your B2B presence. Whether you're starting fresh or refining your current strategy, Louise has actionable advice to help you make LinkedIn work for your business. What You’ll Learn in This Episode: Reflecting on 2024: Evaluate what worked and what didn’t in your LinkedIn strategy this year. Starting Fresh on LinkedIn: Tips for optimizing your profile to clearly communicate your expertise. How to plan and create engaging content tailored to your audience. The Power of Video on LinkedIn: Why video is essential for LinkedIn success in 2025. How Louise’s Video Visibility Packages can help you create professional, impactful video content. The value of webinars and live streams for B2B engagement. Staying Consistent: The importance of accountability to keep your LinkedIn efforts on track. Insights into Louise’s upcoming 6-week cohort program for training and accountability. Measuring Success: How to track the right LinkedIn analytics to ensure your content resonates with the right audience. Resources & Links Mentioned: Video Visibility Package – Work with Louise to create 12 polished LinkedIn videos with captions, posts, and more. LinkedIn Monthly Retainer Package – A six-month program for ongoing content creation and strategy. 10-Day LinkedIn Challenge – Short videos to help you optimize your LinkedIn profile. Louise Brogan on YouTube – Free training and tips on LinkedIn profiles, content, and more. Connect with Louise: Website: louisebrogan.com LinkedIn: linkedin.com/in/louisebrogan YouTube: Raise Your Visibility Online Join the Conversation: What are your LinkedIn goals for 2025? Share your thoughts with Louise on LinkedIn or leave a comment on YouTube.

Discover how visibility is the cornerstone of success on LinkedIn. Learn the importance of showing up consistently to attract the right people and forge genuine connections. Explore strategies for building a small but impactful audience, emphasizing quality over quantity. Uncover tailored engagement techniques to drive your business objectives and create content that resonates. Plus, get a sneak peek at an upcoming book set to release in January 2025!

Raising Your Online Visibility: Insights from Life Coach Raina Willick    In this episode of 'Raise Your Visibility Online,' I invite Raina Willick, a life coach for self-employed individuals, to share her journey and insights.   Raina, based in the French countryside, discusses how she helps small business owners align their work and life, and her move to France under the entrepreneur professions liberal visa. She also delves into her successful YouTube channel 'Baguette Bound,' which offers guidance on moving to France and has quickly grown to over 11,600 subscribers in a year. The episode covers effective networking, the power of niche content, and the value of finding a platform you're comfortable with for online visibility.   Louise and Raina also discuss the benefits of initiatives like 'Waffles and Work,' a virtual co-working space Raina created, and strategies for expanding one's professional reach. 00:00 Introduction to Raise Your Visibility Online 02:02 Meet Raina: Life Coach and Entrepreneur 03:12 Living the French Lifestyle 04:38 The Baguette Vending Machine Phenomenon 07:22 Balancing Work and Life as an Entrepreneur 11:46 Speaking at FinCon: A Visibility Success Story 18:18 Waffles and Work: The Beginning 19:57 Creating a Virtual Coworking Space 22:04 Networking and Business Growth 24:40 Introducing Baguette Bound 25:17 YouTube Success and Monetization 33:00 Tips for Raising Your Online Profile 34:31 Conclusion and Final Thoughts

In this week's solo episode, I talk you through how to use Descript as a video editing tool. You can also read our full blog on this here, with screenshots of each step:   https://louisebrogan.com/how-to-use-descript-for-video-editing/ To get your free trial of Descript, visit https://louisebrogan.com/descript   IF you would prefer someone else to do all the faffing about,  book a call to see if we are the right fit for you - www.louisebrogan.com/inquiry 

In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.   We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.   The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online.   Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales.     00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content   www.pageonemedia.com   Get on the waitlist for my upcoming book -  www.louisebrogan.com/waitlist   Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline

In this episode of Raise Your Visibility Online, Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics. Key Takeaways: Amanda’s Journey: Starting in the film industry, Amanda realized her path wasn’t leading to her dream of becoming a director. This led her to explore other avenues, eventually launching her own business in analytics. The Shift to Analytics: After years of dabbling in various marketing niches, Amanda found her true calling in analytics, where she now helps clients interpret their data for strategic growth. What Amanda’s Business Offers: Amanda's business is primarily focused on analytics setup, training, and consulting, with a special emphasis on Google Analytics. Going Live and Niche Content Creation: Amanda shares her experience creating live video content for her audience. She discusses her well-known show, Digital Coffee, now evolved into That Analytics Show, where she provides monthly deep dives into key analytics insights. The Value of Niche Focus: Louise and Amanda dive into the benefits of finding your niche. Amanda explains how becoming “the analytics person” has strengthened her brand and allowed her to be the go-to resource for analytics among small businesses. Visibility and Networking: Amanda shares stories of visibility, from her work with Enterprise Nation to her recent speaking engagements with Google. Louise highlights the importance of showing up at events and using them as content opportunities to build credibility and connect with a wider audience. Advice for Aspiring Entrepreneurs: The conversation touches on the realities of starting a business, including the unexpected skills business owners must learn, like sales and marketing. Connect with Amanda Webb: LinkedIn: Amanda Webb (look for the Amanda Webb with the orange hair!) Website: spiderworking.com - Dive into Amanda's blog, live show archives, and find out how she can help you decode your analytics. Resources Mentioned: Atomicon Conference: Hosted by Andrew and Pete, a must-attend for small business owners wanting to elevate their digital marketing. This episode is packed with insights for small business owners looking to leverage analytics for better marketing decisions. Tune in for an engaging and honest discussion on entrepreneurship, niching down, and the power of data-driven decisions.

Building Online Communities and Entrepreneurial Success with Samantha Kelly    In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert, interviews Samantha Kelly, a successful entrepreneur and social media expert. They discuss the importance of building online communities, leveraging platforms like LinkedIn and Twitter/X for B2B marketing, and the impact of video content. Samantha shares her journey from being a lone parent on social welfare to becoming a prominent business figure, with insights into her methods and strategies. They also touch on the significance of networking, attending and hosting events, and embracing video content to enhance business growth.   The episode concludes with a preview of the upcoming Social Media Fest in Wexford, featuring various expert speakers and networking opportunities. 00:00 Introduction to Raise Your Visibility Online 00:36 Meet Samantha Kelly: The Tweeting Goddess 01:20 Samantha's Journey and Business Insights 03:53 Building Online Communities and LinkedIn Strategies 06:12 The Power of Video and Live Streaming 08:11 Brand Ambassadorship and Networking 12:11 Social Media Fest and Event Planning 16:32 Tips for Going Live and Building Confidence 24:11 Conclusion and Final Thoughts   www.louisebrogan.com/ryvo www.linkedin.com/in/louisebrogan https://www.linkedin.com/in/tweetinggoddess/ Social Media Fest Wexford https://www.tickettailor.com/events/tweetinggoddess/1296635  

In this conversation, Luke Sherran, the owner of Falcon Digital and a successful YouTuber with over 300,000 subscribers, shares his journey in digital marketing and entrepreneurship. He discusses the transformative power of YouTube for business visibility and growth. Luke offers insights on monetization strategies, including AdSense and sponsorships, while emphasizing the importance of creating engaging content. He also highlights the potential of YouTube Shorts and shares key tips for avoiding common pitfalls, making it essential listening for small business owners.