Raise Your Visibility Online

In this week's solo episode, I talk you through how to use Descript as a video editing tool. You can also read our full blog on this here, with screenshots of each step:   https://louisebrogan.com/how-to-use-descript-for-video-editing/ To get your free trial of Descript, visit https://louisebrogan.com/descript   IF you would prefer someone else to do all the faffing about,  book a call to see if we are the right fit for you - www.louisebrogan.com/inquiry 

In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.   We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.   The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online.   Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales.     00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content   www.pageonemedia.com   Get on the waitlist for my upcoming book -  www.louisebrogan.com/waitlist   Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline

In this episode of Raise Your Visibility Online, Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics. Key Takeaways: Amanda’s Journey: Starting in the film industry, Amanda realized her path wasn’t leading to her dream of becoming a director. This led her to explore other avenues, eventually launching her own business in analytics. The Shift to Analytics: After years of dabbling in various marketing niches, Amanda found her true calling in analytics, where she now helps clients interpret their data for strategic growth. What Amanda’s Business Offers: Amanda's business is primarily focused on analytics setup, training, and consulting, with a special emphasis on Google Analytics. Going Live and Niche Content Creation: Amanda shares her experience creating live video content for her audience. She discusses her well-known show, Digital Coffee, now evolved into That Analytics Show, where she provides monthly deep dives into key analytics insights. The Value of Niche Focus: Louise and Amanda dive into the benefits of finding your niche. Amanda explains how becoming “the analytics person” has strengthened her brand and allowed her to be the go-to resource for analytics among small businesses. Visibility and Networking: Amanda shares stories of visibility, from her work with Enterprise Nation to her recent speaking engagements with Google. Louise highlights the importance of showing up at events and using them as content opportunities to build credibility and connect with a wider audience. Advice for Aspiring Entrepreneurs: The conversation touches on the realities of starting a business, including the unexpected skills business owners must learn, like sales and marketing. Connect with Amanda Webb: LinkedIn: Amanda Webb (look for the Amanda Webb with the orange hair!) Website: spiderworking.com - Dive into Amanda's blog, live show archives, and find out how she can help you decode your analytics. Resources Mentioned: Atomicon Conference: Hosted by Andrew and Pete, a must-attend for small business owners wanting to elevate their digital marketing. This episode is packed with insights for small business owners looking to leverage analytics for better marketing decisions. Tune in for an engaging and honest discussion on entrepreneurship, niching down, and the power of data-driven decisions.

Building Online Communities and Entrepreneurial Success with Samantha Kelly    In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert, interviews Samantha Kelly, a successful entrepreneur and social media expert. They discuss the importance of building online communities, leveraging platforms like LinkedIn and Twitter/X for B2B marketing, and the impact of video content. Samantha shares her journey from being a lone parent on social welfare to becoming a prominent business figure, with insights into her methods and strategies. They also touch on the significance of networking, attending and hosting events, and embracing video content to enhance business growth.   The episode concludes with a preview of the upcoming Social Media Fest in Wexford, featuring various expert speakers and networking opportunities. 00:00 Introduction to Raise Your Visibility Online 00:36 Meet Samantha Kelly: The Tweeting Goddess 01:20 Samantha's Journey and Business Insights 03:53 Building Online Communities and LinkedIn Strategies 06:12 The Power of Video and Live Streaming 08:11 Brand Ambassadorship and Networking 12:11 Social Media Fest and Event Planning 16:32 Tips for Going Live and Building Confidence 24:11 Conclusion and Final Thoughts   www.louisebrogan.com/ryvo www.linkedin.com/in/louisebrogan https://www.linkedin.com/in/tweetinggoddess/ Social Media Fest Wexford https://www.tickettailor.com/events/tweetinggoddess/1296635  

In this conversation, Luke Sherran, the owner of Falcon Digital and a successful YouTuber with over 300,000 subscribers, shares his journey in digital marketing and entrepreneurship. He discusses the transformative power of YouTube for business visibility and growth. Luke offers insights on monetization strategies, including AdSense and sponsorships, while emphasizing the importance of creating engaging content. He also highlights the potential of YouTube Shorts and shares key tips for avoiding common pitfalls, making it essential listening for small business owners.

Lois Cliff, a former English teacher turned content creator and wellness coach, shares her inspiring journey of transformation at 49. She discusses the power of video on LinkedIn, emphasizing how it can combat self-doubt and foster community engagement. Lois recounts her humorous experiences filming a 30-day wellness challenge, encouraging authenticity in professional spaces. The conversation touches on strategic content creation and mindful networking, showcasing how businesses can enhance employee well-being through authentic video storytelling.

Episode Summary: In this episode of LinkedIn with Louise, host Louise Brogan delves into some fundamental yet often overlooked aspects of using LinkedIn for business. Aimed at B2B professionals, coaches, consultants, and anyone looking to enhance their presence on LinkedIn, Louise shares practical tips for building a robust network, managing privacy settings, and understanding profile visibility. Whether you’re new to LinkedIn or seeking to refine your strategy, this episode provides valuable insights to help you leverage LinkedIn more effectively for your business. Key Topics Covered: Building Your LinkedIn Network: Importance of reaching 500+ connections. How the display of connection numbers changes after reaching 500. Examples of profiles showing connection and follower counts. Profile Viewing Options: Navigating LinkedIn’s settings to adjust profile viewing options. Differences between anonymous and non-anonymous profile views. How these settings impact your visibility when viewing other profiles. Managing Email Visibility: Adjusting settings to control who can see or download your email address. Different visibility options: only me, first-degree connections, first and second-degree connections, anyone on LinkedIn. Ensuring your email is not included in data exports. Clarifying Anonymous Mode Misconceptions: Explaining that commenting on posts remains visible even if your profile viewing option is set to anonymous. The distinction between anonymous profile views and visible interactions. Practical Steps: How to navigate LinkedIn’s settings and privacy options. Simple steps to increase your network size. Tips for making your profile more professional and approachable. Offer: Invitation to reach out for personalized LinkedIn training sessions at www.louisebrogan.com/linkedinvip  Options available for one-on-one or team training to enhance your LinkedIn skills - book a call to discuss at www.louisebrogan.com/inquiry  Additional Resources: Video tutorial on email visibility settings:  https://youtu.be/KOElmiKRx4Q Connect with Louise for tailored LinkedIn training sessions.  

Episode Topic: Mastering LinkedIn Basics Overview: In today’s episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower.  We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence. Key Highlights: **Personal Profile:**    - **Foundation:** Your personal profile is the cornerstone of your LinkedIn activities.    - **Maintenance:** Regularly update your profile to ensure it accurately reflects your current roles and responsibilities. YouTube video on the top 10 ways to optimize your LinkedIn profile  https://youtu.be/u-PsMjlZYIY?si=-EUGLZW5dgC0jnkR   2. **Building a Valuable Network:**    - Focus on connecting with individuals who add value to your professional life, rather than expanding your network indiscriminately.    - How to strategically unfollow of people who no longer align with your current interests or goals. 3. **Creating Consistent Content:**    - **Engagement:** Leverage video content to engage with your audience, sharing expert tips and advice.    - **Strategy:** Develop a content strategy that includes creating short, impactful videos to enhance visibility and engagement. 4. **Engaging with Your Community:**    - Active participation in discussions and personal interactions on LinkedIn can lead to meaningful connections.    - Engagement should be reciprocal; focus on interactive communication rather than one-sided conversations. 5. **Company Page:**    - **Visibility:** Even solopreneurs should maintain a company page to increase their chances of being discovered by potential clients.    - **Branding:** A company page allows for additional branding opportunities and showcases your professional offerings. **Additional Resources:** www.youtube.com/c/linkedinwithlouise www.louisebrogan.com/webinar   

LinkedIn company pages dashboards have had a makeover!    Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely.   We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best   Today's Actions for all company pages Featuring top content to increase reach Simplifying content sharing with RSS feeds Utilizing notifications for consistent posting Premium features like custom call-to-action buttons, visitor insights, and custom testimonials How to draft posts with AI assistance Growing followers faster with auto invites We walk you through setting up these features, sharing insights on how they can benefit your business, and providing tips on how to get the most out of your LinkedIn company page. Whether you're using the free version or considering premium, this guide will help you enhance your LinkedIn presence and attract more B2B clients.   Full video walkthrough - https://youtu.be/bjs0W9Qa-mM

Learn how to unlock LinkedIn success with these tips and strategies. Stay updated with the latest LinkedIn news and optimize your profile for maximum visibility and networking opportunities! Join Louise and Karen for their quarterly catchup on all the new stuff happening on LinkedIn - from Australia to N.Ireland   LinkedIn VIP Sessions with Louise - www.louisebrogan.com/linkedinvip LinkedIn Video Visibility Package - www.louisebrogan.com/the-visb LinkedIn Training Workshops - https://louisebrogan.com/linkedin-training-for-corporate-teams/