Raise Your Visibility Online LinkedIn Hidden Buyers, YouTube Title Testing, and LinkedIn AI Hiring Assistant
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Jul 23, 2025 Discover the intriguing concept of 'hidden buyers' on LinkedIn and how they can influence product decisions. Learn about LinkedIn's innovative AI hiring assistant that simplifies job posting and candidate selection. Plus, explore YouTube's exciting feature that allows creators to test video titles for increased engagement. Packed with actionable strategies and real-world examples, this discussion is a treasure trove for anyone looking to amplify their online presence and business growth.
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Understanding Hidden Buyers
- Hidden buyers are people influencing decisions outside primary expert roles, like finance or procurement.
- Thought leadership content on LinkedIn influences these buyers who actively consume expert content to assess providers.
Hidden Buyers Influence Example
- Louise Brogan shares how hidden buyers like finance or legal staff influence sales by referring her LinkedIn content to decision-makers.
- Her consistent presence on LinkedIn led a national UK organization’s C-suite to consider her for LinkedIn training.
Appeal to Hidden Buyers Broadly
- Speak to a broad LinkedIn audience in clear, accessible language everyone can understand.
- Ensure your content highlights benefits generally and reflects positively on your brand to appeal to hidden buyers.