Predictable B2B Success

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. Latana is a leading technology company that allows users worldwide to understand key brand insights for both themselves and their competitors and enables them to zoom in on the audiences that drive their business.  In this episode, she shares why businesses should add brand tracking to their strategies and how it can become an indispensable component of driving growth. Insights she shares include: Why most businesses don't know what their brand awareness is and what associations customers and prospects make with their brandWhat is brand trackingThe problem that brand tracking solvesDo we really need to invest in brand tracking given the wealth of data points and information we currently receive from other tools and platformsWhom to track and how when investing in brand trackingWhy marketing and sales should be across brand trackingThe best ways to make brand tracking possible and get feedback from customersWhere brand tracking software sits in the tech stackThe level of granularity we can expect from the data being obtainedHow best to track brand performancePitfalls of brand tracking that companies often run intoIndicators and metrics to watch in order to achieve ROIand much much more ...

Jeff Cohen is a serial entrepreneur who has started six companies. He grew a software company from nothing to 20 million in revenue in a little over two years. He has also had the experience of being on Shark Tank and being called radioactive by Mr. Wonderful himself, Kevin O’Leary on Shark Tank. Freedom is the dream of every CEO and entrepreneur. Developing leaders and teams with an ownership mindset is the ticket to fulfilling this desire. Jeff now presents Count-On-Able as the new and rapid success framework that guides CEOs to make this happen. Jeff brings over 20 years of experience as CEO of technology and management consulting companies working with over 300 SMB and Fortune 500 clients to beat the competition while having fun and bringing the whole team along for the ride. In Jeff's book Count-On-Able, A Practical Guide to Lift, Shift and Empower YOU and Your Team, (which debuted as a #1 bestseller!) he lays out the number one impact to every business and a simple structured approach that eliminates this problem. Sponsored by Union Bank, Comerica Bank, and The Valley Economic Alliance, Jeff has led over 40 underserved minority women to start, launch, and grow their businesses with the Count-On-Able program. It took eight years, working with over 300 CEO's, Business Owners, and Entrepreneurs to develop, test, and implement the Count-On-Able method and patent pending process. In this episode, he shares how we can build a count-on-able culture to replace traditional accountability in leadership in order to drive growth and empower your team. Insights he shares include: Do employees want a boss or leaderIs accountability in leadership and business an outdated conceptWhat could we replace accountability with and how would it play out practically speakingHow should accountability in leadership shift in the way it has been traditionally handledWhy count on people to keep their promisesHow has counting on people made a difference in business outcomesWhat do people who can be counted on do differentlyWhy do we need to examine people's motivations for particular rolesThe correlation between culture and accountability in leadershipand much much more ....

Steve Preda is a Leadership Team Coach whose passion is to help emerging privately owned businesses grow and thrive. He pursues it by simplifying and teaching management and strategy concepts used by large companies, and elite consulting firms. Since 2012, he has helped over 100 businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, and as a Pinnacle Business Guide. Steve explores business-growth shortcuts on the Management Blueprint podcast and delivers workshops and keynotes to business leaders around the US. He has written 4 books, including a #1 Amazon bestseller and: "Pinnacle: Five Principles that Take Your Business to the Top of the Mountain". In this episode, he shares how we can use the 5 pinnacle business principles to easily drive 5x growth in 5 years. Insights he shares include: Why use the pinnacle business operating systemWhat are the fundamental business principlesWhat are the 5 pinnacle business principlesThe role of playbooks as developed by business principlesWhat are the 15 business practicesCan you predictably 5X in 5 YearsBusiness principles that allow you to take profitability to the next leveland much much more ...

Aaron Beashel is the founder and CEO of Attributor.io. Aaron's career to date has spanned multiple roles. Starting out, he co-founded a SaaS startup and has gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world. Throughout his career, spanning both the US and Australia, Aaron's built amazing teams who together have increased lead generation by 30x, grown signups by 10x, and added millions in recurring revenue. He believes that the key to growing a SaaS business is to create a repeatable and scalable growth engine. This growth engine should be built on a deep understanding of the customer, and be always working to attract potential customers and convert them into leads, signups, customers, and ultimately advocates. In this episode, Aaron shares how we can take the complexity out of using digital marketing attribution: to drive business growth. Insights he shares include:

Oren Schauble is a serial entrepreneur and builder. He is a founding partner of Guinn Partners, a successful high-tech product development agency in Austin, TX. He has served for years as president of Unrivaled Brands, a public west coast cannabis MSO. Oren has also served in leadership and advisory roles in marketing at startups such as TrackingPoint, Lift Foils, 3DR, Hangar Technology, and more. In this episode, he shares how we can craft a proven customer acquisition strategy and strategic M&A to drive growth. Insights he shares include: The correlations between customer acquisition and strategic mergers and acquisitionsHow to best understand your customer's point of viewWhy look at building a media arm for your businessWhy advocate for micro acquisitionsConsiderations to look into before entering into micro acquisitionsWhy are product roadmaps often seen as being separate from a customer journeyThe value of applying SEO to product roadmaps and what that looks likeand much much more...

Paul Getter is an author, speaker, and investor. He is also the founder and CEO of the Internet Marketing Nerds and has often been called "The Guy Behind The Guys" or "The King Maker". Paul’s internet marketing career began in desperation. Recently fired and without any prospects, he discovered the power of social media. Without any formal education in marketing, he committed himself to learn every aspect of social media marketing. He has since spent over 1.2 billion dollars running ads and campaigns for his clients, is in the top 1% of ad spenders on Facebook, and has over 1 million followers on Instagram. But Paul knows that platforms like Facebook and Instagram are just tools. They're not the objective. The objective is to get results for his clients. Just a sampling of his successes include boosting the popularity of TV shows, skyrocketing authors onto the New York Times best-sellers list, elevating Fortune 500 companies, and helping numerous A-list celebrities and small-platform personalities gain millions of social media followers. He has worked with the likes of Alex Mehr, Tai Lopez, Les Brown, Bob Proctor just to name just a few. In this episode, he shares how we can use social media positioning to drive revenue growth and success. Insights he shares include: Why do people still believe that every product or offer will work and make millions of dollarsThe best ways to test assumptions about your product or serviceSocial media and its place in revenue generationHow to be social on social mediaWhy invest in social media positioningHow to improve your social media positioningHow to be disruptive on social media and convert eyeballs into moneyHow to add social media elements to marketing campaigns with examples and frameworks and much much more ...

Girish Redekar is a CEO & Co-Founder of Sprinto.com. A company helping SaaS brands become SOC-2 compliant, close enterprise deals faster, and pass vendor security assessments easily. Previously, he built and bootstrapped RecruiterBox to 2500+ customers and 50+ employees in the US and India. The company was acquired by San Francisco-based private equity firm Turn/River Capital in an undisclosed all-cash deal (no stock or earn-outs). Girish is a passionate programmer and entrepreneur, keen on helping other SaaS businesses demonstrate security chops and close enterprise deals faster.  In this episode, he shares how we can use compliance management to fuel revenue growth faster. Insights he shares include: How Sprinto came to beBenefits of being proactive about compliance managementWhy potential customers need to be educated about compliance managementHow compliance management can be used as a revenue generatorWhy Girish and his team decided to focus on SOC-2 compliance firstApproaches to compliance managementWhy is risk assessment an essential part of compliance managementHow to mitigate risks via a framework that goes beyond compliance managementHow to best deal with the social aspects of compliance managementand much much more ...

Ken Babcock is the Co-founder and CEO of Tango, which allows users to create beautiful step-by-step tutorials of any digital process without the performance art of recording Standard Operating Procedures (SOPs). Ken, along with his co-founders Brian Shultz and Dan Giovacchini, dropped out of Harvard Business School during the pandemic to start the company. Since then, the company has grown to nearly 50,000 users and 20 full-time team members. Tango’s launch on Product Hunt in September 2021 earned many accolades: #1 Product of the Day, #1 Product of the Week, and one of four finalists for Product Hunt’s Product of the Year. Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy from 2014 to 2018.  In this episode, Ken shares how we can use business process documentation to drive growth and mitigate risk. Insights he shares include: How Tango came about and got to where it is todayWhat are the use cases of Tango? How does it make a difference to a businessHow to bring data-driven lessons from Uber to drive business growthWhat are the benefits of business process documentationIssue of creating documentation vs having documents easily foundHow to reduce uncertainty and risk via business process documentationHow to correlate content governance and business process documentationAddressing issues of complianceand much much more ...

David Walters is the founder and CEO of Steam Powered Marketing. David and his team help business owners maximize the valuation of their company for a high payout exit. Over 98% of business exits are for zero value. This is a tragedy as 60% of business owners start their company with the plan to sell their business to fund their retirement and for most business owners 85% of their net worth is in their business. David and his team help business owners with the goal of a 10x increase in exit value within 2 years. Prior to starting Steam Powered Marketing, David was an Executive Officer Nuclear Submarine Disposal Group (Devonport) and Weapons Engineer Officer in the UK before working in nuclear emergency-related roles and crisis management types roles. He then went on to lead various projects for Siemens before launching his agency.  In this episode, he shares how we can build a business exit strategy that works for us while driving growth. Insights he shares include: What is a business exit strategy and why consider it?What should be considered In an exit strategyImportant questions to ask for your business exit strategyHow to maximize valuations of your business and diversify valuationsHow exit strategies impact marketing strategiesWhat questions to ask to determine whether we are ready to take our business to the next level Why an exit strategy requires an intentional culture in the organizationWhen to start looking at assets that could potentially form profit centersHow best to drive moonshot growth given the resources you currently haveand much much more ....

Ian Robinson is the CEO and founder of Enliven a company that helps professional service firms build a culture of expertise through custom operational and project management software. Ian's experience as a developer, in enterprise consulting, digital marketing, and SaaS product teams, has led to a unique conversational approach to fostering productivity The company works with businesses to create custom software to give employees better days and professional services firms a path to long-term success. In this episode, he shares how we can build out a custom software development process that fuels success and growth. Insights he shares include: What is a custom software developmentWhy invest in a custom software development process and what does it look likeHow to best approach custom software developmentHow to address the issue of the number of software tools available that we may already be usingRisk mitigation in custom developmentHow to reduce complexity in building out a solutionA framework that drives the critical part of the custom software development processHow to address ongoing development and maintenance in the custom software development processHow best to deal with data and legacy systems and processesHow to best communicate within an organization and manage the change processand much much more ...