Predictable B2B Success

Aaron Beashel is the founder and CEO of Attributor.io. Aaron's career to date has spanned multiple roles. Starting out, he co-founded a SaaS startup and has gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world. Throughout his career, spanning both the US and Australia, Aaron's built amazing teams who together have increased lead generation by 30x, grown signups by 10x, and added millions in recurring revenue. He believes that the key to growing a SaaS business is to create a repeatable and scalable growth engine. This growth engine should be built on a deep understanding of the customer, and be always working to attract potential customers and convert them into leads, signups, customers, and ultimately advocates. In this episode, Aaron shares how we can take the complexity out of using digital marketing attribution: to drive business growth. Insights he shares include:

Oren Schauble is a serial entrepreneur and builder. He is a founding partner of Guinn Partners, a successful high-tech product development agency in Austin, TX. He has served for years as president of Unrivaled Brands, a public west coast cannabis MSO. Oren has also served in leadership and advisory roles in marketing at startups such as TrackingPoint, Lift Foils, 3DR, Hangar Technology, and more. In this episode, he shares how we can craft a proven customer acquisition strategy and strategic M&A to drive growth. Insights he shares include: The correlations between customer acquisition and strategic mergers and acquisitionsHow to best understand your customer's point of viewWhy look at building a media arm for your businessWhy advocate for micro acquisitionsConsiderations to look into before entering into micro acquisitionsWhy are product roadmaps often seen as being separate from a customer journeyThe value of applying SEO to product roadmaps and what that looks likeand much much more...

Paul Getter is an author, speaker, and investor. He is also the founder and CEO of the Internet Marketing Nerds and has often been called "The Guy Behind The Guys" or "The King Maker". Paul’s internet marketing career began in desperation. Recently fired and without any prospects, he discovered the power of social media. Without any formal education in marketing, he committed himself to learn every aspect of social media marketing. He has since spent over 1.2 billion dollars running ads and campaigns for his clients, is in the top 1% of ad spenders on Facebook, and has over 1 million followers on Instagram. But Paul knows that platforms like Facebook and Instagram are just tools. They're not the objective. The objective is to get results for his clients. Just a sampling of his successes include boosting the popularity of TV shows, skyrocketing authors onto the New York Times best-sellers list, elevating Fortune 500 companies, and helping numerous A-list celebrities and small-platform personalities gain millions of social media followers. He has worked with the likes of Alex Mehr, Tai Lopez, Les Brown, Bob Proctor just to name just a few. In this episode, he shares how we can use social media positioning to drive revenue growth and success. Insights he shares include: Why do people still believe that every product or offer will work and make millions of dollarsThe best ways to test assumptions about your product or serviceSocial media and its place in revenue generationHow to be social on social mediaWhy invest in social media positioningHow to improve your social media positioningHow to be disruptive on social media and convert eyeballs into moneyHow to add social media elements to marketing campaigns with examples and frameworks and much much more ...

Girish Redekar is a CEO & Co-Founder of Sprinto.com. A company helping SaaS brands become SOC-2 compliant, close enterprise deals faster, and pass vendor security assessments easily. Previously, he built and bootstrapped RecruiterBox to 2500+ customers and 50+ employees in the US and India. The company was acquired by San Francisco-based private equity firm Turn/River Capital in an undisclosed all-cash deal (no stock or earn-outs). Girish is a passionate programmer and entrepreneur, keen on helping other SaaS businesses demonstrate security chops and close enterprise deals faster.  In this episode, he shares how we can use compliance management to fuel revenue growth faster. Insights he shares include: How Sprinto came to beBenefits of being proactive about compliance managementWhy potential customers need to be educated about compliance managementHow compliance management can be used as a revenue generatorWhy Girish and his team decided to focus on SOC-2 compliance firstApproaches to compliance managementWhy is risk assessment an essential part of compliance managementHow to mitigate risks via a framework that goes beyond compliance managementHow to best deal with the social aspects of compliance managementand much much more ...

Ken Babcock is the Co-founder and CEO of Tango, which allows users to create beautiful step-by-step tutorials of any digital process without the performance art of recording Standard Operating Procedures (SOPs). Ken, along with his co-founders Brian Shultz and Dan Giovacchini, dropped out of Harvard Business School during the pandemic to start the company. Since then, the company has grown to nearly 50,000 users and 20 full-time team members. Tango’s launch on Product Hunt in September 2021 earned many accolades: #1 Product of the Day, #1 Product of the Week, and one of four finalists for Product Hunt’s Product of the Year. Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy from 2014 to 2018.  In this episode, Ken shares how we can use business process documentation to drive growth and mitigate risk. Insights he shares include: How Tango came about and got to where it is todayWhat are the use cases of Tango? How does it make a difference to a businessHow to bring data-driven lessons from Uber to drive business growthWhat are the benefits of business process documentationIssue of creating documentation vs having documents easily foundHow to reduce uncertainty and risk via business process documentationHow to correlate content governance and business process documentationAddressing issues of complianceand much much more ...

David Walters is the founder and CEO of Steam Powered Marketing. David and his team help business owners maximize the valuation of their company for a high payout exit. Over 98% of business exits are for zero value. This is a tragedy as 60% of business owners start their company with the plan to sell their business to fund their retirement and for most business owners 85% of their net worth is in their business. David and his team help business owners with the goal of a 10x increase in exit value within 2 years. Prior to starting Steam Powered Marketing, David was an Executive Officer Nuclear Submarine Disposal Group (Devonport) and Weapons Engineer Officer in the UK before working in nuclear emergency-related roles and crisis management types roles. He then went on to lead various projects for Siemens before launching his agency.  In this episode, he shares how we can build a business exit strategy that works for us while driving growth. Insights he shares include: What is a business exit strategy and why consider it?What should be considered In an exit strategyImportant questions to ask for your business exit strategyHow to maximize valuations of your business and diversify valuationsHow exit strategies impact marketing strategiesWhat questions to ask to determine whether we are ready to take our business to the next level Why an exit strategy requires an intentional culture in the organizationWhen to start looking at assets that could potentially form profit centersHow best to drive moonshot growth given the resources you currently haveand much much more ....

Ian Robinson is the CEO and founder of Enliven a company that helps professional service firms build a culture of expertise through custom operational and project management software. Ian's experience as a developer, in enterprise consulting, digital marketing, and SaaS product teams, has led to a unique conversational approach to fostering productivity The company works with businesses to create custom software to give employees better days and professional services firms a path to long-term success. In this episode, he shares how we can build out a custom software development process that fuels success and growth. Insights he shares include: What is a custom software developmentWhy invest in a custom software development process and what does it look likeHow to best approach custom software developmentHow to address the issue of the number of software tools available that we may already be usingRisk mitigation in custom developmentHow to reduce complexity in building out a solutionA framework that drives the critical part of the custom software development processHow to address ongoing development and maintenance in the custom software development processHow best to deal with data and legacy systems and processesHow to best communicate within an organization and manage the change processand much much more ...

Lance Tyson is the CEO of Tyson Group – a top sales training company. He is himself a highly successful sales expert with decades of leadership experience. Specialized in the area of sports selling, Lance has trained some of America’s biggest sports sales teams, like the Dallas Cowboys, on how to sell their tickets, season passes, and more. His latest bestseller book: The Human Sales Factor details the unique science behind the perfect sales strategies and deal closers.  As Founder and CEO of Tyson Group, he has personally provided tailored training and consulting services for companies like the Dallas Cowboys and the New York Yankees, helping to drive billions of dollars in revenue. Though Lance is the chosen sales training leader for America’s top professional sports teams, his expertise spans technology, agriculture, media, real estate, construction, and beyond. Under his leadership, Tyson Group has ranked as a Top Sales Training Company by Selling Power Magazine for the last 3 years and has been named The Sales Consulting Practice of the Year by the Stevie Awards twice consecutively. In this episode, Lance shares why emotional intelligence in sales is the new differentiator and drives growth. Insights he shares include: Do we still have to contend with the notion that salespeople are built not bornWhy persuasion and influence are not soft skillsThe rules of persuasion and influenceHow emotional intelligence in sales improves close ratesHow do you help people better their EQThe methodologies Lance uses to train people in the area of improving EQWhat is the Greek mirrorDoes thought leadership have a place in developing emotional intelligence in salesWhy developing empathy and compassion is necessary to developing emotional intelligence in salesHow to be a disruptor in the context of emotional intelligenceand much much more ...

Matt Young is the CEO UserVoice, a product feedback management software that enables businesses to make data-driven product decisions and prioritize feature requests by making customer feedback more meaningful. As a boy, he had early access to computers since his Dad worked for IBM. In the 80s, he was interested in music and video games, which carried on through the rest of his life. Matt started his professional career as a software developer, right when web browsers were released. He developed innovative solutions on the web well before SaaS was a thing. In 2015, Matt joined his current venture as the VP of Engineering. At the time he was hired, the company was trying to press into the enterprise space, and in order to do that, the company needed some organization and some process put into place. In this episode, Matt shares how we can guide our product feedback strategy to drive certainty and growth. Insights he shares include: How did the idea of UserVoice come about and who is it forHow to build a data-backed product validation processA data-backed product validation process for how product management is undertakenShould customers be driving your product roadmapHow to find the right people for product feedback and validationIt seems experience is key to getting this right so what metrics should we track - NPS, PMF, churn rate, renewal rate etcHow to create scalable product feedback and validation testing processHow to foster collaboration between departments to make the best use of product feedbackand much much more ...

Nils Vinje is the founder and CEO of 30DayLeadership.com. He is a respected leadership coach, consultant, speaker, and author. Nils’ clients range from early-stage startups to Fortune 100 companies. His specialty is B2B leadership - specifically a leadership framework for highly effective organizations.   For the first 7 years of Nils' professional career, he bounced from job to job not knowing where he fit. He even became an apprentice for an artisan who made high-end custom furniture at one point. After being an apprentice, Nils returned to graduate school and earned an MBA in Management and Organizational Behavior. In this MBA program, Nils discovered his passion for management and leadership. In 2012, Nils became a certified coach and began working with clients and using the skills with his teams inside the companies he worked for. Each team Nils led became a high-performing team and earned him recognition and promotion. He accelerated from an individual contributor to a Vice President in 30 months! After partnering with hundreds of leaders across many industries, he learned one important fact - to become the leader you have always wanted to be, you need a playbook. As a result, Nils has authored the "30 Day Leadership Playbook" - a compilation of 20 years worth of leadership training. In this episode, he shares how we can build on a playbook and the 4 pillars of leadership to drive growth. Insights he shares include: Why invest in leadership development and the learning of soft skills of leadershipWhat is a leadership development programHow leadership development programs that build on soft skills of leadership benefits the entire organizationWhat elements are important in a leadership development programThe 4 pillars of leadershipWhat soft skills of leadership need to be developedHow to set up an effective leadership development programWhy be the CEO of your careerHow to set yourself up for success as a leaderand much much more ...