Customer feedback management: How to drive growth with the right insights

Matthew Selbie is the founder and President of Opiniator a platform that captures customer feedback at the point of an experience via ratings, comments, and feedback, and then empowers companies to act on it instantaneously.

Matthew has 20 years of international experience in the energy, retail, and software businesses

He has managed products and services internationally and domestically (US and Europe), as a strategic marketing expert with a proven ability to grow revenues and brand equity in B2C and B2B, start-up, and mature businesses.

Matthew has extensive operational experience in Europe, Latin America, Asia Pacific, and the USA, together with staff experience directing strategic brand development at a global level.

In this episode, he shares how we can use customer feedback management to drive growth with the right insights. Insights he shares include:

• Why does acquiring customers require more of a spend than retaining customers
• How to not just engage in customer feedback management but use the data as well
• How to get in front of customers to get feedback in a way that makes sense to them
• How to effectively store and categorize data for actionable implementation
• What to do in situations where some tools and techniques don't do very much to move the needle
• Can businesses have a wrong focus on the wrong customer feedback strategies
• How customer feedback management can boost marketing and sales efficiency
•  How to gain insights from customers who are not happy with the experiences you provide them
• and much much more...