Event management process: How to use events to drive growth in 5 phases

Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, and “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.

Her company supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 200 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.

They assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event.

Their clients have generated over $24 Million in revenue, gaining over 3,500 NEW clients and changing the lives of over 16,000+ attendees.

In this episode, Shay shares how we can use the event management process to drive growth in 5 phases. Insights she shares include:

• The differences between small events vs large events beyond that of size
• 5 phases of events and how to use each phase to drive growth
• Can speak-to-sell events be used by level 1 and 2 businesses?
• How to decide on the best event type
• The event management process
• What the event management process looks like and understanding all that is involved
• How best to marry your business model with the event management process for each phase
• How to use events to build relationships with clients and prospects
• How to build a sense of community and exclusivity with your event management process
• and much much more ...