Predictable B2B Success

Satyam Kantamneni is the Chief Experience Officer at UXReactor. In less than 7 years, UXReactor has become the fastest-growing specialized experience design firm in the US, with a team of 50+ employees spread over three continents. Prior to founding UXReactor, Satyam led various in-house design organizations such as Citrix and PayPal. He is also an alumnus of Harvard Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that. Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-centered innovation. Satyam is passionate about user-centered innovation and he is the author of the book titled User Experience Playbook: A Practical to Fuel Business Growth. In this episode, he shares how we can use experience transformation to get the x-factor required to drive growth. Insights he shares include: Why do certain companies get high value from a design-first approach as opposed to othersThe issues that prevent companies from gaining high value from experience transformationWhy experience transformation requires a design first approachWhy is design neither hard nor easyHow UXReactor addresses not just UX but processes and aspects of cultureThe 3 levels of value creationThe best ways to address experience transformation issues at an executive levelSmall design changes vs big design changesThe five mindsets required for business successand much much more...

Ben Jones is the founder of Titan Marketers and Youth in Business, his core business is to skyrocket sales for his customers through YouTube advertising. He has over seven years of digital marketing experience. He is a serial entrepreneur and international keynote speaker with YouTube advertising being his specialist subject.  In this episode, he shares how we can use YouTube TV ads to reach our audience and drive business growth. Insights he shares include: Why do people think YouTube ads are expensiveAre YouTube TV ads a good fit for most businessesThe benefits of advertising on YouTube TVDo need to build a narrative to make YouTube TV ads effectiveHow to structure your adsHow to target the right people via YouTube adsand much much more ...

Dr. Chris Croner is an entrepreneur and sales psychologist with a Ph.D. in Clinical Psychology, which he has used to study and understand salespeople.  Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® online sales ability test and The Drive Interview®, both used for hiring “Hunter” salespeople. Using this method, he has helped over 1,000 companies worldwide to hire and develop top-performing salespeople. Dr. Croner has served as an adjunct faculty member at the Chicago School of Professional Psychology, teaching personnel selection in the Industrial Psychology Master of Arts program. Dr. Croner is an active member of the Consulting Section of the Illinois Psychological Association and former Co-Program Chair of Chicago Industrial/Organizational Psychologists (CIOP). Dr. Croner is also a partner with the DePaul University Center for Sales Leadership. In this episode, he shares how we can go about hiring salespeople who have the potential to be top producers who will drive growth. Insights he shares include: Why do many businesses believe that gut instinct alone is a good way to go about hiring salespeopleWhy ask a series of structured questions that pertain to a specific competency when hiring salespeopleWhy the need for achievement should play an important role in hiring salespeopleThe 3 characteristics or traits to look for in hunter salespeopleHow to look for predictors of future behaviorHow to expose guarded truths when interviewing potential salespeopleThe place for probation in the hiring processand much much more ...

Raaja Nemani, a certified Business Ninja, is a Co-Founder and Chief Revenue Officer of MarketerHire, a talent marketplace with a mission to make expert marketing accessible to everyone. MarketerHire has scaled rapidly with hundreds of clients from early-stage startups to Fortune 100 companies in less than a year and a half. Prior to MarketerHire, Raaja was the Co-Founder and CEO of Bucketfeet, a footwear brand collaborating with a global community of artists to create the most unique shoes in the world. Bucketfeet raised over $20M in venture capital (including from Adidas) and sold ~1 million pairs of shoes in 30+ countries before it was acquired by Threadless in 2017. As a passion project, Raaja co-founded Counterpoint in 2019, a “both sides” political cartoon newsletter with approximately 200,000 subscribers, written and illustrated by Pulitzer Prize-winning cartoonists. He began his career in Private Equity and Investment Banking after he graduated from Northwestern University in 2004. In this episode, he shares how we can easily hire the best marketing talent on demand to drive growth. Insights he shares include: How MarketerHire came to beHow they established trust early in the processDo all hires need to be full-time hiresWhy MarketerHire focuses on marketing talentThe problem with hiring marketing talent on demandThe best way to hire talent on demandIs hiring marketing talent on demand a suitable solution for all industriesHow does MarketerHire workHow to set up hiring for successand much much more ...

Rob Krecak is a thrill-seeker, self-professed nerd, question-asker, voracious reader, competitor, keynote speaker, and business builder. When he first got his Wall Street job as a sell-side equity analyst out of college, he thought he’d made it. After buying everything he wanted on his wishlist, he realized that he still wasn’t happy. He listened to his deep-down desire to help more people by leaving finance to eventually own three Anytime Fitness health clubs and four uBreakiFix cell phone repair stores. As someone vulnerable to technology’s addictive hold from a young age—video games and Facebook in particular—Rob is on a mission to help individuals and companies reduce burnout and get back time to master their careers and lives. He founded Humans First to provide a one-of-a-kind coaching experience that analyzes and coaches people’s efficiency and energy by paying attention to their mindfulness with technology.  In this episode, he shares 3 key productivity improvements that reduce stress and drive growth in business. Insights he shares include: Can productivity improvements make a four-day workweek a realityWhy Rob believes that social media can be detrimental to your overall well beingHow did you achieve technological and productivity mindfulnessWhy productivity improvements matter and tips to help improve itWhy the use of technology is one of the hardest problems to solveHow to better communicate to gain productivity improvementsWhat businesses can do to help their employees communicate betterHow addressing culture, communication, and productivity can produce productivity improvements, drive growth, and better mental health across an organizationHow best to use science and data to help bring about productivity and efficiency gainsand much much more ...

Jason Marc Campbell is the author of Selling with Love: Earn with Integrity and Expand your Impact. Jason is also a public speaker who’s shared the stage with the likes of Gary V, Jason Silva, Vishen Lakhiani, Lisa Nichols, and more. Jason has spoken at events by Hubspot, Inc Magazine, and A-Fest. He previously worked for Mindvalley, a personal growth ed-tech company, for 7 years. He's been responsible for million-dollar product launches, handling the PR for a New York Times best-selling book, launching the very first membership platforms, selling thousands of people, one-month-long events, and bringing in top-level authors to be published by the company. Jason still is an author and a host on the platform. His mission is all about teaching companies to care more. He says - as businesses have so much power in the capitalist world, if we can educate businesses to take on more responsibility for how they sell, how they market, how they treat their employees, and even how they invest their money, we start shifting the very planet into a better place for all.  In this episode, he shares his insights on emotional selling and how we can build emotional connections to drive growth. Insights he shares include: Why emotional selling is important in salesWhy do people need to learn to sell with loveJasons take on emotional sellingThe 4 levels of emotions in salesThe 5 loves of sellingHow to measure where we are emotionally when sellingHow to ensure your team has the right emotional selling abilitiesHow to hire for the right emotional and mental states not just selling aptitudeHow to handle potential clients who might not be in the right emotional and mental states when sellingand much much more ...

Kim Troy is the Founder and CEO of Civilis Consulting, a business advisory firm providing strategic sales, marketing, operations and HR guidance to fast-growth businesses. Civilis’ seasoned consultants work alongside CEOs, entrepreneurs, and leadership teams to strategize and implement organization-wide transformations, and have deep expertise in advising companies with remote or geographically dispersed business units. Prior to Civilis, Kim founded Kimberly Troy Consulting, an organizational development consultancy. The firms’ notable engagements include working with field-based wildlife conservation organizations – primarily in southern Africa – to improve the utilization of financial and human resources. She has also held executive-level positions in Human Resources, Operations, and Sales for some of the world’s largest corporations, including L Brands. In this episode, she shares how best to deal with managing culture and how we can lead culture change to fuel growth. Insights she shares include: Why managing culture mattersHow to manage culture and the employee's work experienceHow to shape your work culture How best to go about managing culture and engagementSteps for managing culture changeHow to quantitatively measure your current cultural valuesHow to intentionally align culture, strategy, and structure in an organizationand much much more...

Aleks Gollu is the co-founder and CEO of 11Sight. Aleks is a serial entrepreneur and CEO with a successful track record of building innovative solutions from idea to exit and has been granted 8 patents. Aleks started his career at Oracle and Sapient. However, being in the San Francisco Bay Area in California, he rapidly realized his passion for entrepreneurship and co-founded his first startup, O’TelNet, a pioneer of SMS-based cell phone applications that was acquired by a competitor.  Subsequently, Aleks co-founded PINC, a supply chain technology company helping the largest shippers in the world move inventory as efficiently and cost-effectively as possible using IoT technologies. In 2020, PINC was acquired by the leading private equity firm Accel KKR. More recently, based on his frustrations managing revenue generation as CEO of a SaaS company, Gollu saw an opportunity to eliminate friction from sales cycles, offer customers a more personalized digital experience, and accelerate revenue generation, and co-founded 11Sight. In this episode, he shares how we can reduce sales friction and the sales cycle length to easily drive growth.

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training company (with its headquarters in Sydney, Australia, and Scottsdale, Arizona) that was ranked #1,232 of the fastest-growing companies in the United States by INC magazine’s list of the top 5000 companies in 2021. It is also the fastest-growing sales training company in the U.S.  “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.” For Jeremy Miner, the embodiment of this philosophy has made him one of the wealthiest sales professionals on the planet. During his 17-year sales career, he was recognized by the Direct selling association as the #45th highest earning producer out of more than 100 million salespeople, selling anything worldwide - Jeremy's earnings as a commission-only salesperson were in the multiple 7-figures, every year.. averaging $2.4 million in commissions each year over 12 years.  Jeremy is the host of the podcast, Closers are Losers, and is the author of a new book, "The New Model of Selling Selling to an Unsellable Generation" - co-authored by Jerry Acuff - CEO of Delta Point. In this episode, he shares how we can make objection handling simple with a proven framework to drive growth. Insights he shares include: How to make objection handling simple with a proven frameworkWhat is Neuro-Emotional Persuasion Questioning (NEPQ)How is NEPQ different compared to traditional sales techniquesHow did you come to put together this form of questioningHow does this form of questioning work to help with objection handlingHow does tonality affect our sales approachWhy Jeremy believes we should prevent objections as opposed to overcoming themHow to ensure that we are removing friction from every stage/step of the processWhy we shouldn't chase clients but rather give them resultsand much much more ...

James Malley is the CEO and cofounder at Paccurate. Early on he went to theater school and worked as a bellboy before he fell in love with tech. Working in the logistics tech space since 2009, he has helped create a variety of enterprise shipping technology. He spearheaded the design of an award-winning multi-carrier TMS. Since 2015, he’s been evangelizing the use of AI to achieve cost-efficient and environmentally sustainable packing. In this episode, he shares how we can build team alignment to drive growth and enable your team to compete with the big players in the market. Insights he shares include: Why mission is more important than the productWhat does team alignment look likeHow Paccurate came to beHow the Paccurate helps shippersHow to raise funding for a niche problem that most people ignoreSustainability and the shift that taking place in the marketplaceThe perspective of the C-suite around sustainability and what that looks likeHow to build team alignment to build a culture that beats out the competitionHow to build team alignment around your missionHow to get customers to speak on your behalfand much much more ...