Predictable B2B Success

Raaja Nemani, a certified Business Ninja, is a Co-Founder and Chief Revenue Officer of MarketerHire, a talent marketplace with a mission to make expert marketing accessible to everyone. MarketerHire has scaled rapidly with hundreds of clients from early-stage startups to Fortune 100 companies in less than a year and a half. Prior to MarketerHire, Raaja was the Co-Founder and CEO of Bucketfeet, a footwear brand collaborating with a global community of artists to create the most unique shoes in the world. Bucketfeet raised over $20M in venture capital (including from Adidas) and sold ~1 million pairs of shoes in 30+ countries before it was acquired by Threadless in 2017. As a passion project, Raaja co-founded Counterpoint in 2019, a “both sides” political cartoon newsletter with approximately 200,000 subscribers, written and illustrated by Pulitzer Prize-winning cartoonists. He began his career in Private Equity and Investment Banking after he graduated from Northwestern University in 2004. In this episode, he shares how we can easily hire the best marketing talent on demand to drive growth. Insights he shares include: How MarketerHire came to beHow they established trust early in the processDo all hires need to be full-time hiresWhy MarketerHire focuses on marketing talentThe problem with hiring marketing talent on demandThe best way to hire talent on demandIs hiring marketing talent on demand a suitable solution for all industriesHow does MarketerHire workHow to set up hiring for successand much much more ...

Rob Krecak is a thrill-seeker, self-professed nerd, question-asker, voracious reader, competitor, keynote speaker, and business builder. When he first got his Wall Street job as a sell-side equity analyst out of college, he thought he’d made it. After buying everything he wanted on his wishlist, he realized that he still wasn’t happy. He listened to his deep-down desire to help more people by leaving finance to eventually own three Anytime Fitness health clubs and four uBreakiFix cell phone repair stores. As someone vulnerable to technology’s addictive hold from a young age—video games and Facebook in particular—Rob is on a mission to help individuals and companies reduce burnout and get back time to master their careers and lives. He founded Humans First to provide a one-of-a-kind coaching experience that analyzes and coaches people’s efficiency and energy by paying attention to their mindfulness with technology.  In this episode, he shares 3 key productivity improvements that reduce stress and drive growth in business. Insights he shares include: Can productivity improvements make a four-day workweek a realityWhy Rob believes that social media can be detrimental to your overall well beingHow did you achieve technological and productivity mindfulnessWhy productivity improvements matter and tips to help improve itWhy the use of technology is one of the hardest problems to solveHow to better communicate to gain productivity improvementsWhat businesses can do to help their employees communicate betterHow addressing culture, communication, and productivity can produce productivity improvements, drive growth, and better mental health across an organizationHow best to use science and data to help bring about productivity and efficiency gainsand much much more ...

Jason Marc Campbell is the author of Selling with Love: Earn with Integrity and Expand your Impact. Jason is also a public speaker who’s shared the stage with the likes of Gary V, Jason Silva, Vishen Lakhiani, Lisa Nichols, and more. Jason has spoken at events by Hubspot, Inc Magazine, and A-Fest. He previously worked for Mindvalley, a personal growth ed-tech company, for 7 years. He's been responsible for million-dollar product launches, handling the PR for a New York Times best-selling book, launching the very first membership platforms, selling thousands of people, one-month-long events, and bringing in top-level authors to be published by the company. Jason still is an author and a host on the platform. His mission is all about teaching companies to care more. He says - as businesses have so much power in the capitalist world, if we can educate businesses to take on more responsibility for how they sell, how they market, how they treat their employees, and even how they invest their money, we start shifting the very planet into a better place for all.  In this episode, he shares his insights on emotional selling and how we can build emotional connections to drive growth. Insights he shares include: Why emotional selling is important in salesWhy do people need to learn to sell with loveJasons take on emotional sellingThe 4 levels of emotions in salesThe 5 loves of sellingHow to measure where we are emotionally when sellingHow to ensure your team has the right emotional selling abilitiesHow to hire for the right emotional and mental states not just selling aptitudeHow to handle potential clients who might not be in the right emotional and mental states when sellingand much much more ...

Kim Troy is the Founder and CEO of Civilis Consulting, a business advisory firm providing strategic sales, marketing, operations and HR guidance to fast-growth businesses. Civilis’ seasoned consultants work alongside CEOs, entrepreneurs, and leadership teams to strategize and implement organization-wide transformations, and have deep expertise in advising companies with remote or geographically dispersed business units. Prior to Civilis, Kim founded Kimberly Troy Consulting, an organizational development consultancy. The firms’ notable engagements include working with field-based wildlife conservation organizations – primarily in southern Africa – to improve the utilization of financial and human resources. She has also held executive-level positions in Human Resources, Operations, and Sales for some of the world’s largest corporations, including L Brands. In this episode, she shares how best to deal with managing culture and how we can lead culture change to fuel growth. Insights she shares include: Why managing culture mattersHow to manage culture and the employee's work experienceHow to shape your work culture How best to go about managing culture and engagementSteps for managing culture changeHow to quantitatively measure your current cultural valuesHow to intentionally align culture, strategy, and structure in an organizationand much much more...

Aleks Gollu is the co-founder and CEO of 11Sight. Aleks is a serial entrepreneur and CEO with a successful track record of building innovative solutions from idea to exit and has been granted 8 patents. Aleks started his career at Oracle and Sapient. However, being in the San Francisco Bay Area in California, he rapidly realized his passion for entrepreneurship and co-founded his first startup, O’TelNet, a pioneer of SMS-based cell phone applications that was acquired by a competitor.  Subsequently, Aleks co-founded PINC, a supply chain technology company helping the largest shippers in the world move inventory as efficiently and cost-effectively as possible using IoT technologies. In 2020, PINC was acquired by the leading private equity firm Accel KKR. More recently, based on his frustrations managing revenue generation as CEO of a SaaS company, Gollu saw an opportunity to eliminate friction from sales cycles, offer customers a more personalized digital experience, and accelerate revenue generation, and co-founded 11Sight. In this episode, he shares how we can reduce sales friction and the sales cycle length to easily drive growth.

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training company (with its headquarters in Sydney, Australia, and Scottsdale, Arizona) that was ranked #1,232 of the fastest-growing companies in the United States by INC magazine’s list of the top 5000 companies in 2021. It is also the fastest-growing sales training company in the U.S.  “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.” For Jeremy Miner, the embodiment of this philosophy has made him one of the wealthiest sales professionals on the planet. During his 17-year sales career, he was recognized by the Direct selling association as the #45th highest earning producer out of more than 100 million salespeople, selling anything worldwide - Jeremy's earnings as a commission-only salesperson were in the multiple 7-figures, every year.. averaging $2.4 million in commissions each year over 12 years.  Jeremy is the host of the podcast, Closers are Losers, and is the author of a new book, "The New Model of Selling Selling to an Unsellable Generation" - co-authored by Jerry Acuff - CEO of Delta Point. In this episode, he shares how we can make objection handling simple with a proven framework to drive growth. Insights he shares include: How to make objection handling simple with a proven frameworkWhat is Neuro-Emotional Persuasion Questioning (NEPQ)How is NEPQ different compared to traditional sales techniquesHow did you come to put together this form of questioningHow does this form of questioning work to help with objection handlingHow does tonality affect our sales approachWhy Jeremy believes we should prevent objections as opposed to overcoming themHow to ensure that we are removing friction from every stage/step of the processWhy we shouldn't chase clients but rather give them resultsand much much more ...

James Malley is the CEO and cofounder at Paccurate. Early on he went to theater school and worked as a bellboy before he fell in love with tech. Working in the logistics tech space since 2009, he has helped create a variety of enterprise shipping technology. He spearheaded the design of an award-winning multi-carrier TMS. Since 2015, he’s been evangelizing the use of AI to achieve cost-efficient and environmentally sustainable packing. In this episode, he shares how we can build team alignment to drive growth and enable your team to compete with the big players in the market. Insights he shares include: Why mission is more important than the productWhat does team alignment look likeHow Paccurate came to beHow the Paccurate helps shippersHow to raise funding for a niche problem that most people ignoreSustainability and the shift that taking place in the marketplaceThe perspective of the C-suite around sustainability and what that looks likeHow to build team alignment to build a culture that beats out the competitionHow to build team alignment around your missionHow to get customers to speak on your behalfand much much more ...

Tim Fitzpatrick is an entrepreneur/business owner and is the founder of Rialto Marketing. He has over 20 years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. Their company grew an average of 60% a year before being acquired in 2005. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. They do this by creating and implementing a plan to communicate the right message to the right people. In this episode, he shares how we can build a simple messaging strategy and playbook that fuels growth. Insights he shares include: How to navigate information overload in marketingHow to determine what your message going to be to gain the attention in the interest of your desired marketThe role of a messaging playbookHow to create your marketing plan and get the message in front of your target audienceHow to build an effective messaging strategyEssential elements of a messaging strategy with examplesWhat metrics to have in place around your messaging strategy or is there a better way to ensure you get the traction you are looking forHow to build consistency in the marketing process and where business plans fit inHow to get customers involved in your messaging strategyand much much more ...

Matthew Selbie is the founder and President of Opiniator a platform that captures customer feedback at the point of an experience via ratings, comments, and feedback, and then empowers companies to act on it instantaneously. Matthew has 20 years of international experience in the energy, retail, and software businesses He has managed products and services internationally and domestically (US and Europe), as a strategic marketing expert with a proven ability to grow revenues and brand equity in B2C and B2B, start-up, and mature businesses. Matthew has extensive operational experience in Europe, Latin America, Asia Pacific, and the USA, together with staff experience directing strategic brand development at a global level. In this episode, he shares how we can use customer feedback management to drive growth with the right insights. Insights he shares include: Why does acquiring customers require more of a spend than retaining customersHow to not just engage in customer feedback management but use the data as wellHow to get in front of customers to get feedback in a way that makes sense to themHow to effectively store and categorize data for actionable implementationWhat to do in situations where some tools and techniques don't do very much to move the needleCan businesses have a wrong focus on the wrong customer feedback strategiesHow customer feedback management can boost marketing and sales efficiency How to gain insights from customers who are not happy with the experiences you provide themand much much more...

Katie McLaughlin is the Founder, Chief Strategist, and Transformation Artist at McLaughlin Method. She helps organizations create engaged employees and positive, inclusive workplace culture. She uses techniques from improvisational theatre to rehearse common scenarios in the work environment and adopt behaviors that support organizational culture goals. Katie has over 20 years of experience facilitating, teaching, and coaching. Before starting McLaughlinMethod, Katie earned two Horizon Awards for her training, supported software implementations with robust change management programs, and developed countless onboarding programs for Sales, Customer Service, and other customer-facing roles. In this episode, Katie shares how we can use unusual employee engagement strategies to drive long-term growth. Insights she shares include: The problem with most employee engagement initiativesWhere does theatre production fit into the picture of business growth and employee engagement programsWhat are the engagement initiatives used by top companiesThe relationship between culture and business growthHow to measure the outcome of your work if focusing on people outcomesWhy is it crucial for companies to build an inclusive workplace cultureWhat does inclusion look like and how can leaders better lead in that areaShould we treat employees like customersand much much more ...