Predictable B2B Success What is business process documentation? How to use it to drive growth
Ken Babcock is the Co-founder and CEO of Tango, which allows users to create beautiful step-by-step tutorials of any digital process without the performance art of recording Standard Operating Procedures (SOPs). Ken, along with his co-founders Brian Shultz and Dan Giovacchini, dropped out of Harvard Business School during the pandemic to start the company.
Since then, the company has grown to nearly 50,000 users and 20 full-time team members. Tango’s launch on Product Hunt in September 2021 earned many accolades: #1 Product of the Day, #1 Product of the Week, and one of four finalists for Product Hunt’s Product of the Year.
Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy from 2014 to 2018.
In this episode, Ken shares how we can use business process documentation to drive growth and mitigate risk. Insights he shares include:
- How Tango came about and got to where it is today
- What are the use cases of Tango? How does it make a difference to a business
- How to bring data-driven lessons from Uber to drive business growth
- What are the benefits of business process documentation
- Issue of creating documentation vs having documents easily found
- How to reduce uncertainty and risk via business process documentation
- How to correlate content governance and business process documentation
- Addressing issues of compliance
- and much much more ...