Predictable B2B Success

Justin Kline is the Founder and President of Markerly. During his 9-year tenure, Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice. During Markerly’s ascension as a pioneer of influencer marketing, Justin has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. Justin has also developed a unique methodology that allows for influencer marketing to be holistically integrated within broader media plans to maximize impact–developing technology to streamline the process. Prior to Markerly, Justin was responsible for managing multi-million dollar monthly ad budgets that involved complex audience targeting and optimization at AddThis (acquired by Oracle) for brands such as 1-800-Flowers, Sony Pictures, Hilton, and more. In addition to leading and growing Markerly, Justin’s interests range from philosophy, ethics, history, cryptocurrency and blockchain technology, software engineering, and advising startups. In this episode, he shares how we can craft social change campaigns that inspire change and drive growth. Insights he shares include: The correlation between marketing and influenceDoes culture within an organization determine the probability of success with influencer marketingWhat are social change campaignsHow influencer programs fit into the overall strategy a company pursuesHow influencer marketing can drive social change campaignsHow to develop the right kind of campaigns social change campaignsHow best to build communities around influencer campaignsand much much more ...

Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s marketing strategy and pipeline management. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. In this episode, he shares what content governance is and how we can craft a model that drives growth? Insights he shares include: Understanding the value of contentThe need for content governance - What's missing in most companiesWho in an organization's executive leadership needs to have oversight of content governance and whyEstablishing ROI with content governanceHow to develop a roadmap for achieving content governanceUsing artificial intelligence to make your content touchpoints more humanHow to create "good" content and improve brand management operations simultaneously?Leading edge metrics for content governance to keep an eye onand much much more ...

Paul Counts and Shreya Banerjee are the co-founders of Marketing Counts. Shreya has over 11 years of experience and expertise in the power and aviation industry as a process engineer and lean leader for a multi-billion dollar international corporation and routinely managed projects totaling over $50 million dollars. She is Six Sigma certified as well as Google Ads, Google Display Ads, & SEMRush Certified. She brings leadership skills, tech skills, and an understanding of processes that make her one of the leading trainers and consultants in the marketing world today! Paul Counts on the other hand started his first business in high school and has now been running a successful online business for over 22 years. He is also a movie producer, former radio show host, author, and an internationally recognized information product creation expert who has created products for professional athletes and best-selling authors. He has sold millions in just info products and digital services thanks to his innovative approach to obtaining clients online. His strategies have proven to be effective across a variety of niche markets including healthcare professionals, major non-profits, professional athletes, world-class speakers and authors, the largest church in the United States, the leading hair restoration service, a leading coffee retailer, and a leading kitchen supply seller to name a few. In this episode, they share their 3 part foundations of a B2B digital marketing strategy that drives growth. Insights they share include: What is the FTE approach to a B2B digital marketing strategyWhy Paul and Shreya advocate for FTE as being foundational to a B2B digital marketing strategyHow to best uncover your ICP and use it for your B2B digital marketing strategyHow to counter the traffic drops because of Facebook iOs updatesThe best ways to balance short-term gains with a long-term B2B digital marketing strategyThe quickest way to get qualified traffic for a SaaS companySix sigma marketing and what it entailsWhere six sigma marketing fits in a B2B digital marketing strategyand much much more ....

Nora Sudduth is the co-founder and CRO of Hello Audio. She is a leading marketing & conversion strategist who has helped businesses sell over $500M+ of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more. More specifically she was the creator and director of Clickfunnels highly successful partner program Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. In this episode, she shares what private podcasts are, why we should use them, and how we can use private podcasts to drive growth. Insights she shares include: What are private podcasts?Are private podcasts effective and when can we use themWhat we need to consider when launching a private podcastThe value of episodic contentUse cases for private podcasts and the impact it has hadHow do private podcasts compare against visual content or are there other aspects to look at in making content valuable to its audienceHow to deal with hosting a private podcastand much much more...

Amber Hinds is the founder and CEO of Equalize Digital, which is a website accessibility consulting company. We do accessibility audits and remediation and accessible website and application development for largely, I’d say, large enterprises, government agencies, colleges and universities, K12 schools, and some nonprofits. Amber's main agency which is a parent company for Equalize is called Road Warrior Creative. She had been running the agency for about five years before they undertook projects with Colorado State University where everything had to be accessible and meet WCAG 2.1 AA standards. This was the genesis for Equalize Digital.  In this episode, she shares how we can address digital accessibility needs to help people and drive massive growth. Insights she shares include: Why is digital accessibility important?What can we do to make the world more accessible?The business case for digital accessibilityHow best to address website accessibilityHow best to evaluate a company's digital accessibility capabilities and optionsTools that we can use to help address digital accessibilityHow to best stay on top of trendsand much much more ...

Rodolfo Carrillo is a conscious leadership shaman. He has developed the powerful SER model for achieving leadership of the fullest potential as well as, deep-sustainable personal mastery and organizational growth. As an MBA graduate, Rodolfo has been involved in business consulting and training for more than 15 years and has participated as an independent director on more than 20 business boards. He has also been meditating and on a personal and spiritual development path since he was 7 years old.  He has traveled and given talks and workshops throughout the world, having visited more than 30 countries and also lived abroad in the United States and Spain. This gives him a very deep cultural sensibility, which he uses as leverage in the work he does.  In this episode, he shares how we can invest in conscious leadership in a way that really drives growth. Insights he shares include: What is needed to fulfill your leadership potentialWhat is conscious leadershipWhat are the characteristics of a conscious leaderWhat is the SER model of conscious leadershipThe role of belief systems and culture in conscious leadership and the bottom lineHow do we evolve to a higher level of consciousnessHow does conscious leadership impact the bottom lineThe principles Rodolfo lives by and whyand much much more ...

Erik Jensen is Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm that helps agencies, coaches, and consultants plant their flags of authority and monetize that position. In this episode, he shares how we can use thought leadership and strategic positioning to achieve predictable ROI and drive growth fast. Insights he shares include: Why do some businesses view content as an expenseHow do you persuade clients to look at it differentlyThe predictable ROI from thought leadershipProcesses and examples to show how we can sell with authorityWhat is strategic positioningThe importance of cornerstone content to strategic positioningStrategic positioning and the trojan horse sales methodologyHow to test the defensibility of your strategic positioningand much much more ...

Subra Krishnan, is a co-founder and Chief Executive Officer of Lemnisk. Lemnisk offers real-time marketing automation built on a customer data platform. Lemnisk delivers superior customer experiences that result in increased conversions, retention and growth for enterprises. Lemnisk a leading enterprise Customer Data & Marketing Platform announced its entry into the Japan market. The company’s solution enables enterprise brands to maximize their marketing ROI by orchestrating 1-to-1 personalization and cross-channel customer journeys at scale. Lemnisk customers include Citibank, Standard Chartered Bank, AIA Insurance and Abu Dhabi Commercial Bank. Subra has over two decades of experience building and scaling deep tech products and teams, including over a decade in big data, machine learning, and marketing technology systems. Prior to starting Lemnisk, Subra was the CEO at Vizury, a leading ad tech company that was sold to Singapore-based Affle.  In this episode, he shares how we can leverage customer data platforms to provide insights for real time marketing that can enhance customer experiences and drive growth. Insights he shares include: Why he advocates for real time marketingDoes all marketing need to be real-timeWhy some companies don't see value in real time data and take action on itIn general, is a Customer Data Platform (CDP) seen to be more of a marketing prerogativeHow CDP's can help with marketing automation and enhance customer experiences across their journey with a brandWhere and how does AI come into the picture with real time marketingB2B use cases for a CDPPre-requisites for launching real time marketing in your companyKey metrics to watch in order to drive growth via CDPs and real time marketingand much much more ...

Christina Kay is the VP of Marketing for ResellerRatings, a platform that offers a holistic suite of user-generated content (UGC) tools to reach, convert, and understand customers across their journey. She has years of experience in various MarTech tools, demand gen, customer success, and sales enablement (as well as a short stint in advertising and PR). In 2020, Christina was recognized as one of the Top 25 under 35.  In this episode, she shares how we can leverage user-generated content to drive rapid growth. Insights she shares include: The importance of UGC for B2B brands in terms of increasing trustUser-generated content examples from the B2B space How best to approach building community and a user generated content strategy for your businessHow to build a community and empower them to market on your behalfTrust factors to look for in your campaignsThe implications on social commerce now and in the futureWhy use HubSpot and the tech stack to support marketing and sales activities as well as UGC.Is there any merit to the idea that ratings can be spammy and don't convert wellShe knocks the notions that Hubspot can only be used if you scale and that you can scale out of HubSpotand much much more ...

Investor, Entrepreneur, Tech Pioneer, Reynaldo Santana is the founder of Impact Annex & face of the company. Reynaldo founded the company on his journey to impact 1 billion people. He has 10+ years of working in technology within business development roles because of his love for solutions and helping people. In this episode, Reynaldo Santana shares how we could use our businesses to do good in communities and the secrets to driving business growth fast. Insights he shares include: How Reynaldo went from real estate agent to being a socialpreneurWhy should the leadership of any for-profit business consider being socialpreneurs and setting up a non-profit organization?Why become a socialpreneur and diversify our energy and focusGoogle Grants what are theyHow can we take advantage of Google Grants and is it worth itImplications of being a socialpreneur and starting a non-profit business beyond getting grants?What do mean by grant writers and why do you need them?and much much more ....