Predictable B2B Success

Punit is the founder and owner of Ek Advisory BV. He is a Member of the Training Advisory Board at IAPP and Advisory Member at Plumcloud Labs Inc. In his roles, Punit provides strategic coaching and advice to privacy experts, business owners, and upcoming privacy professionals. Punit is a Fellow in Privacy (FIP), Certified Information Privacy Manager (CIPM), Certified Information Privacy Professional Europe (CIPP-E), and Certified Outsourcing Professional (COP). He is known for providing advice that is simple, pragmatic, and business-aligned. He is also the author of books like “Be Ready for GDPR”, “Be an effective DPO” and “Intro to GDPR” that are available on Amazon. The book “Be Ready for GDPR” is listed as #1 in Best GDPR Books by Book Authority. He is an active speaker at international events and delivers guest lectures at Solvay Brussels School of Economics and Management.  For a large European bank, he served as a Privacy and Protection Officer to drive GDPR compliance by advising privacy professionals across 30-plus countries. As part of this, he published privacy guidance on several key topics and coached/trained many people. Punit has 20 years of experience across three continents. He has led projects and programs of varying complexity in business and technology throughout multiple industries. He has proven expertise in areas of data protection, privacy, sourcing, and vendor management. This allows him to quickly grasp the needs of privacy professionals, business owners, and upcoming privacy experts. In this episode, he shares how we can better get a handle on key data protection principles and the 7 principles that are critical to driving growth. Insights he shares include: What are the data protection principlesWhy are the data protection principles importantBalancing compliance and culture around data protection principlesHow to look at data protection principles in a way that drives growth as opposed to achieving the bare minimumThe need to embed data protection principles within your data management programHow do ensure your staff can respond effectively to data breachesThe need for a privacy vision for your companyThe need for someone with a helicopter view to steer a strategic privacy initiativeThe need to have someone to help you manage vendors /contract riskand much much more ...

Dan Tyre is the Director of Sales at HubSpot. He joined HubSpot as a member of the original team in May of 2007 and has led the recruiting, training, and growth of HubSpot's sales team with vigor. Dan is an authority on inbound marketing and sales and is a regular speaker, writer, and coach to those who yearn for inbound success. At HubSpot, Dan pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world.  Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events.  In this episode, he shares why and how we can shift from "always be closing" to "always be helping" to drive sales success and revenue growth. Insights he shares include: What does it mean to be an inbound organization in today's worldThe underlying principles of inbound that make it work so wellWhat does it look like to always be helpful as an organizationWhy Dan suggests we move away from using marketing and sales funnelsWhy use sales flywheels as opposed to sales funnelsFrom an "always be helping" perspective - what does creating a sales flywheel entail and what does it look likeKey elements to scaling a business for an organization that is looking to always be helpingand much much more ...

Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown. In July 2020, he released - “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition. The system is so effective, that he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world. In this episode, Stormie shares how we can create a b2b buyer persona that actually drives effective marketing and revenue growth. Insights he shares include: Why do some marketing agencies see so much churn with their client baseHow to solve the issue of setting the right expectations with b2b clientsThe success marketing wheel and its componentsWhy some businesses do not create effective b2b buyer personasWhat is "transfer of knowledge learning" and how does it help set expectationsThe difference in b2b buyer persona approach Stormie advocates for in his book as opposed to what is advocated by othersWho should be involved in creating a b2b buyer personaand much much more ...

Justin Kline is the Founder and President of Markerly. During his 9-year tenure, Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice. During Markerly’s ascension as a pioneer of influencer marketing, Justin has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. Justin has also developed a unique methodology that allows for influencer marketing to be holistically integrated within broader media plans to maximize impact–developing technology to streamline the process. Prior to Markerly, Justin was responsible for managing multi-million dollar monthly ad budgets that involved complex audience targeting and optimization at AddThis (acquired by Oracle) for brands such as 1-800-Flowers, Sony Pictures, Hilton, and more. In addition to leading and growing Markerly, Justin’s interests range from philosophy, ethics, history, cryptocurrency and blockchain technology, software engineering, and advising startups. In this episode, he shares how we can craft social change campaigns that inspire change and drive growth. Insights he shares include: The correlation between marketing and influenceDoes culture within an organization determine the probability of success with influencer marketingWhat are social change campaignsHow influencer programs fit into the overall strategy a company pursuesHow influencer marketing can drive social change campaignsHow to develop the right kind of campaigns social change campaignsHow best to build communities around influencer campaignsand much much more ...

Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s marketing strategy and pipeline management. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. In this episode, he shares what content governance is and how we can craft a model that drives growth? Insights he shares include: Understanding the value of contentThe need for content governance - What's missing in most companiesWho in an organization's executive leadership needs to have oversight of content governance and whyEstablishing ROI with content governanceHow to develop a roadmap for achieving content governanceUsing artificial intelligence to make your content touchpoints more humanHow to create "good" content and improve brand management operations simultaneously?Leading edge metrics for content governance to keep an eye onand much much more ...

Paul Counts and Shreya Banerjee are the co-founders of Marketing Counts. Shreya has over 11 years of experience and expertise in the power and aviation industry as a process engineer and lean leader for a multi-billion dollar international corporation and routinely managed projects totaling over $50 million dollars. She is Six Sigma certified as well as Google Ads, Google Display Ads, & SEMRush Certified. She brings leadership skills, tech skills, and an understanding of processes that make her one of the leading trainers and consultants in the marketing world today! Paul Counts on the other hand started his first business in high school and has now been running a successful online business for over 22 years. He is also a movie producer, former radio show host, author, and an internationally recognized information product creation expert who has created products for professional athletes and best-selling authors. He has sold millions in just info products and digital services thanks to his innovative approach to obtaining clients online. His strategies have proven to be effective across a variety of niche markets including healthcare professionals, major non-profits, professional athletes, world-class speakers and authors, the largest church in the United States, the leading hair restoration service, a leading coffee retailer, and a leading kitchen supply seller to name a few. In this episode, they share their 3 part foundations of a B2B digital marketing strategy that drives growth. Insights they share include: What is the FTE approach to a B2B digital marketing strategyWhy Paul and Shreya advocate for FTE as being foundational to a B2B digital marketing strategyHow to best uncover your ICP and use it for your B2B digital marketing strategyHow to counter the traffic drops because of Facebook iOs updatesThe best ways to balance short-term gains with a long-term B2B digital marketing strategyThe quickest way to get qualified traffic for a SaaS companySix sigma marketing and what it entailsWhere six sigma marketing fits in a B2B digital marketing strategyand much much more ....

Nora Sudduth is the co-founder and CRO of Hello Audio. She is a leading marketing & conversion strategist who has helped businesses sell over $500M+ of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more. More specifically she was the creator and director of Clickfunnels highly successful partner program Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. In this episode, she shares what private podcasts are, why we should use them, and how we can use private podcasts to drive growth. Insights she shares include: What are private podcasts?Are private podcasts effective and when can we use themWhat we need to consider when launching a private podcastThe value of episodic contentUse cases for private podcasts and the impact it has hadHow do private podcasts compare against visual content or are there other aspects to look at in making content valuable to its audienceHow to deal with hosting a private podcastand much much more...

Amber Hinds is the founder and CEO of Equalize Digital, which is a website accessibility consulting company. We do accessibility audits and remediation and accessible website and application development for largely, I’d say, large enterprises, government agencies, colleges and universities, K12 schools, and some nonprofits. Amber's main agency which is a parent company for Equalize is called Road Warrior Creative. She had been running the agency for about five years before they undertook projects with Colorado State University where everything had to be accessible and meet WCAG 2.1 AA standards. This was the genesis for Equalize Digital.  In this episode, she shares how we can address digital accessibility needs to help people and drive massive growth. Insights she shares include: Why is digital accessibility important?What can we do to make the world more accessible?The business case for digital accessibilityHow best to address website accessibilityHow best to evaluate a company's digital accessibility capabilities and optionsTools that we can use to help address digital accessibilityHow to best stay on top of trendsand much much more ...

Rodolfo Carrillo is a conscious leadership shaman. He has developed the powerful SER model for achieving leadership of the fullest potential as well as, deep-sustainable personal mastery and organizational growth. As an MBA graduate, Rodolfo has been involved in business consulting and training for more than 15 years and has participated as an independent director on more than 20 business boards. He has also been meditating and on a personal and spiritual development path since he was 7 years old.  He has traveled and given talks and workshops throughout the world, having visited more than 30 countries and also lived abroad in the United States and Spain. This gives him a very deep cultural sensibility, which he uses as leverage in the work he does.  In this episode, he shares how we can invest in conscious leadership in a way that really drives growth. Insights he shares include: What is needed to fulfill your leadership potentialWhat is conscious leadershipWhat are the characteristics of a conscious leaderWhat is the SER model of conscious leadershipThe role of belief systems and culture in conscious leadership and the bottom lineHow do we evolve to a higher level of consciousnessHow does conscious leadership impact the bottom lineThe principles Rodolfo lives by and whyand much much more ...

Erik Jensen is Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm that helps agencies, coaches, and consultants plant their flags of authority and monetize that position. In this episode, he shares how we can use thought leadership and strategic positioning to achieve predictable ROI and drive growth fast. Insights he shares include: Why do some businesses view content as an expenseHow do you persuade clients to look at it differentlyThe predictable ROI from thought leadershipProcesses and examples to show how we can sell with authorityWhat is strategic positioningThe importance of cornerstone content to strategic positioningStrategic positioning and the trojan horse sales methodologyHow to test the defensibility of your strategic positioningand much much more ...