Predictable B2B Success How addressing digital accessibility helps people and drives massive growth
Amber Hinds is the founder and CEO of Equalize Digital, which is a website accessibility consulting company. We do accessibility audits and remediation and accessible website and application development for largely, I’d say, large enterprises, government agencies, colleges and universities, K12 schools, and some nonprofits.
Amber's main agency which is a parent company for Equalize is called Road Warrior Creative. She had been running the agency for about five years before they undertook projects with Colorado State University where everything had to be accessible and meet WCAG 2.1 AA standards. This was the genesis for Equalize Digital.
In this episode, she shares how we can address digital accessibility needs to help people and drive massive growth. Insights she shares include:
- Why is digital accessibility important?
- What can we do to make the world more accessible?
- The business case for digital accessibility
- How best to address website accessibility
- How best to evaluate a company's digital accessibility capabilities and options
- Tools that we can use to help address digital accessibility
- How to best stay on top of trends
- and much much more ...